What is the B2B Social Trailblazers Summit?
A whole day, in-person event on 3rd November in Central London, jam-packed with best practice presentations, panels, workshops and speed networking to help you take your brand’s social media & content strategies to the next level.
B2B Marketing can often fall into the trap of being boring and self-serving, rendering it totally unrelatable and ineffective at reaching and influencing your target audience.
We’ve lined up some of the most forward-thinking B2B Marketers there are to share their wisdom and unlock your potential to be a social trailblazer.
The event will focus on 3 key themes & pillars that underpin a successful B2B Social Media Strategy:
- Influencer Marketing
- Content Creation & Promotion
- Exec & SME Thought Leadership
How we’ll help you on your journey to becoming a Trailblazer
- Best practice presentations from brands that have well established social media and advocacy programs
- Exclusive Industry research presentation & benchmarks so you can see how you compare to your peers
- Practical, interactive workshops enabling you to leave the event with clear next steps and a strategy that will deliver results
- Learn how to supercharge your marketing by collaborating with influential industry experts
- Learn how to help make your employees more influential on social media
- Break free from boring B2B content (including how to go LIVE)!
- Fun, speed dating sessions so that you can connect and learn from other marketers and industry influencers
Speakers & Hosts
So what’s in store?
MORNING AGENDA
8:30am – 9am – Welcome – Breakfast & Coffee Reception
9am – 9:15am – Welcome Social Trailblazers! With Tim Williams & Katy Howell
9:20am – 9:50am – Case study: Ericsson’s Influencer Program with Anita Veszeli
9:55am – 10:25am – Influencer Panel: How brands & influencers can win together, with Bernard Marr, Sally Eaves, Ronald van Loon, Neal Schaffer & Efi Pylarinou
10:25am – 10:50am – Coffee Break
10:50am – 11:20am – Practitioner Panel: How to be a social Trailblazer, with Hannah Maher (BT), Sal Viveros (Ivanti) and Shoshana Davis (Intel)
11:25am – 11:55am – Speed networking
12pm– 12:30pm – Exec & SME Panel: How to be a spokesperson for your brand with Danielle Guzman (Mercer), Rob McCargow (PwC) Damian Corbet (STM) and Peter Marshall (Ericsson)
12:30pm – 1:40pm – Lunch Break
AFTERNOON AGENDA
1:40pm – 2pm – The B2B Marketers’ Guide to going LIVE! With Colin Jacobs
2:05pm – 2:35pm – Exclusive research: How much of a Trailblazer are you? With Tim Williams & Katy Howell
2:40pm – 3:10pm – Workshop: Breaking free from B2B Boring, with Katy Howell
3:10pm – 3:35pm – Coffee Break
3:35pm – 4:05pm – Case study: How IBM is creating employee eminence by integrating influencers and subject matter experts, with Nada Alkutbi & Ryan Bares
4:10pm – 4:40pm – Workshop: B2B Influencer Marketing & Employee Advocacy, with Tim Williams, Sarah Goodall & Ashley Zeckman
4:40pm – 4:45pm – Closing Remarks
Event details:
Date: 3rd November 2022
Time: 8:30am – 5:30pm (including breakfast, lunch, refreshments and networking)
Venue: 8 Eastcheap, London EC3M 1AE
How to get there:
- Nearest tube stations are Monument & Tower Hill
- Nearest mainline train stations are Fenchurch Street & Cannon Street
- From London Waterloo – take the Waterloo & City line to Bank and 0.3 mile walk
- From London Bridge – 5 min walk across London Bridge
- From London Victoria – District Line via Barking to Monument
- From Euston – Northern Line via Morden to Bank and 0.3 mile walk
Where to stay:
For those travelling from outside of London and the UK, please visit here to see what hotels are available in the area within 0.5 miles, starting out at ~ £250 per night.
There is also a Travelodge in Tower Hill & London City, as well as a Premier Inn in Aldgate and Tower Bridge with rooms available from ~ £122 per night.