MyOnalytica the World's Largest B2B Influencer MarketplaceREQUEST DEMO

Career Role


Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning B2B influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally.

We have a vision of transforming our marketing strategy to be more focused on driving demand in the marketplace, rather than a high volume of low intent leads that aren’t ready to buy. This is where you come in as a Demand Generation Lead.

We’re looking for someone that’s driven, inquisitive, pro-active, but most of all, wanting to apply everything they’ve learned in past positions to make their mark.

Here’s what the role looks like at a top level:

  • Crafting a high performing Demand Gen strategy that supports our growth targets, with the Global Marketing VP
  • Driving demand and pipeline in the form of new business and also in existing client accounts
  • Collaborating closely with the Content Marketing Lead to produce content that educates the market and drives inbound among our key target accounts
  • Working with the EMEA & North American Sales VPs and their respective teams on ABM campaigns
  • Creating Product Marketing campaigns with our Product team
  • Supporting Customer Success Managers to secure renewals and drive cross-sell opportunities
  • Take ownership of marketing lead generation, including weekly, monthly and quarterly reporting
  • Key KPI examples: enterprise Leads (content downloads & enquiries), leads in-line with ABM target accounts, SEO performance and website performance on high-intent pages
  • Key channels/formats: blogs, high intent website pages, videos, SEO, social media, email, events

What we ask of you:

  • 2-4 years’ experience working in a Demand Generation role, preferably in B2B SaaS (marketing platform is an added bonus!)
  • Proven track record of working closely with sales, product and client facing teams, ensuring campaigns are aligned with KPIs
  • A high performer that consistently hits and surpasses KPIs
  • Experience using tools such as: Salesforce, Pardot & Word Press, with experience using the Adobe Creative Cloud, Camtasia, Salesloft and Data Dwell a bonus
  • Organised, efficient, and hard-working team player that collaborates well with other departments
  • Positive, pro-active, inquisitive, and not afraid to challenge! We want someone to tell us there’s a better way of doing something
  • Not shying away from taking ownership – we need someone that holds themselves accountable and isn’t afraid to crack on
  • Great verbal communicator – communicating the plan and results of campaigns to the sales/client teams and also the wider company
  • Great copywriter – across email, social and blogposts
  • Analytical and data savvy – both for crafting campaigns but also recognising what is or isn’t working

What you’ll get in return:

  • A competitive salary with a commission structure linked to landing opportunities among target accounts
  • One of our company values is “Learn Fast, Develop Fast” – we pride ourselves on giving individuals opportunities & experience based on their potential. Onalytica is the perfect environment to accelerate your career
  • 25 days holiday as standard, with an extra day earned for every year of service past 2 years (capped at 30 days)
  • Flexible hybrid working, with an office in London Bridge and in New York
  • A minimum of 2 company-wide wellness days a year, meaning you can fully switch off without a teams or email notification in-sight (no really, they’re strictly forbidden on these days)
  • Annual wellness voucher of your choice – make the most of your wellness days with a solo date to the theatre or to your favourite restaurant
  • Complementary annual eye tests – eye health is important when you’re working your magic staring at a screen all day!
  • Cycle to work scheme – beat the commute, save money & the planet
  • Budget for learning and development courses, to help you accelerate your career
  • Regular all-paid-for socials and days out to bond with your colleagues face to face – think crazy golf, darts and London Zoo
  • No-Meetings-Fridays & early finishes – so you can focus on personal development without getting distracted
  • Company volunteering days to take time out and give back to the community
  • Quarterly Sales & Marketing social budget allowance to kick back, relax (unless it’s a fun, competitive activity) and celebrate our hard work & success