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Interview with Ronald Van Loon

by | Sep 12, 2017 | Interviews,

Ronald Van Loon

Ronald Van Loon

Director of Adversitement
Key Topics:Big Data and Analytics, Artificial Intelligence, Machine Learning, IoT, Customer Experience
Location:Amsterdam, The Netherlands

Director of Adversitement, Course Advisor for professional certification company Simplilearn. Ranked Top 3 Global Big Data Influencers on Onalytica. Globally recognized IoT, Machine Learning, Predictive Analytics, and Data Science Top 10 Influencer. Helping businesses achieve digital transformation to become data driven and improve the Customer Experience, and implement the capabilities and processes to foster an eco-system of data.

How did you get to become an expert in IoT?

It was a natural progression from Data and Analytics to IoT. All connected devices now generate massive amounts of data from a variety of sources and sensors. Having a background in Data and Analytics gives me a unique perspective regarding how IoT devices are reshaping the data landscape through a network of connections between people, devices, and the internet.

What areas of IoT are you most passionate about?

I’m passionate about the scope of innovative possibilities available to improve the Customer Experience, and fundamentally alter how businesses engage with their customers in an increasingly digital world.

Helping organizations develop strategies to implement an integrated eco-system of data, including Machine Learning, AI, and IoT capabilities, is also something that I feel strongly about. Companies need to embrace digital approaches to handling their Data and Analytics to leverage their data intelligently, and stay competitive. Additionally, for modern businesses to survive, it’s critical to align people, processes, and technologies to ensure robust data governance and data quality best practices are in place.

Which IoT influencers influence you?

I’m influenced by so many of my peers, among them Analyst Dion Hinchcliffe, who is the VP and Principal Analyst of Constellation Research. Tanja Rueckert, Head of IoT Software Division for SAP,  handles IoT and Supply Chain Solutions utilizing innovative methodologies that improves business productivity in logistics and manufacturing. And entrepreneur Elon Musk is inspiring for his continuously groundbreaking work in IoT and AI. I also enjoy for the compelling tech media content.

Outside of IoT who else influences you?

There are so many peers leading digital innovation across Big Data industries; I’m influenced by Gregory Piatetsky-Shapiro, President of KDnuggets, who is widely published in Big Data and Data Science. Vincent Granville is another peer who influences me; his pioneering efforts in Data science, Machine Learning, and IoT have changed the expanse of related domains. Elon Musk in the field of Artificial Intelligence for creating OpenAI, a non profit organization dedicated to AI development in responsible and safe ways.

Which brands or products stand out for you in IoT?

IoT has opened up a whole new level of immersive experiences between people and the devices they interact with in their daily lives, both in business and at home. Voice control systems such as Amazon Echo, Google Home, and Apple HomePod are providing unique, personalized, responsive, and fast experiences, and transforming our connection to technology. IoT applications from SAP and IBM are bringing improved safety and responsiveness to the Industrial sectors with Predictive Maintenance capabilities.

If a brand wanted to work with you, what offline / online activities would you be most interested in?

I enjoy collaborating on articles, webcasts and webinars, interviews, and whitepaper campaigns. I also participate in public speaking, and frequently attend industry events to learn more about emerging trends and technologies, and help to educate businesses about digital transformation.

What would be the best way for a brand to contact you?

Please feel free to connect with me via Twitter or email me at