This guide is for anyone in Marketing and Communications who are running Influencer Marketing, Employee Advocacy and Social Selling programs to increase their brand awareness, shape brand perception and drive sales. Most brands are running these programs in silos and therefore not seeing the full potential. We want to help you change this.
We will take you through the whats, whys and hows when it comes to understanding how you can integrate all three programs into one advocacy program, through practical step by steps, guides and frameworks. Define your strategy, make this a success and effectively measure your results with the help of this guide.