Brands are working with influencers to create marketing partnerships based on mutual value exchanges, to more effectively communicate with and influence their target audiences. These partnerships include activities such as speaking at events, co-creating content and networking with senior executives. It is therefore imperative that the influencers brands partner with can be trusted and that they share the same brand values so their voice is aligned to the brand’s messaging and that they are a good fit. In this webinar discussion featuring Mark Schaefer, Konstanze Alex and Tim McLoughlin we will explore how brands need to look beyond the quantitative influence numbers to decide which influencers to work with. Konstanze Alex is the Influencer Marketing lead at Dell. Her focus is on driving a robust global strategy for influencer content co-creation that positively impacts Dell’s Share of voice. Mark Schaefer is a globally recognized blogger, speaker, marketing consultant, author and executive branding coach. He teaches graduate marketing classes at Rutgers University and has written six best-selling books. Tim McLoughlin is the Global social media head for Hotels.com encompassing all brand social media marketing across the world. He manages a team across four locations, in North America, Latin America, Europe and Asia. He has won awards for his work and talks about advertising at conferences around the world.