In this webinar we will be discussing what makes an influencer, who they are and how to pick them for your business, looking at:
1. Understanding influencer objectives & motivations
2. How to plan your influencer target profile to decide which influencers to work with
3. How to build an Equal Value Partnership with the influencer so that both sides benefit from engaging with each other
4. How to communicate with influencers in planning a collaboration
We are very lucky to be joined by top Cloud & Social Selling influencer Ian Moyse who is the Sales / Channel Director for Natterbox Limited. Ian was recently awarded Sales Director of the Year (Institute of Sales Management). He is a board member of the Cloud Industry Forum & FAST and a LinkedIn Top 10 Tech Power Profile.
Ian was also identified as the #1 Social Influencer on cloud in 2017, 2016 & 2015 by Onalytica