This week Jack asks the crucial questions about brands and influencers, and what they really want from each other. As always, his time to answer is limited! The questions this week are:
1. What do most brands want from influencers?
2. What do most influencers want from brands?
3. Does that mean that influencers and brands are poorly aligned?
4. How can brands incentivize influencers?
5. Once you’ve started, how should you sustain the relationship?