Just Ask Jack – Week 7 – How to Integrate Influencers into Your “Business As Usual”

Week 7 of Just Ask Jack and this week Jack is against the clock trying to answer the big questions around integrating influencers into your BAU, or your ‘everyday’ strategy. The 5 questions this week are:

1. What would it look like to have influencers be part of business as usual?
2. How should I plan ahead for influencer involvement in my comms?
3. How does that work for my content strategy?
4. What about events?
5. What impact will this drive?

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