The Complete Guide to Industry & B2B Influencer Marketing
2023 Marketing Budgets: How to do More with Less?
January 30, 2023
How do the best marketers find innovative ways to reach marketing objectives without breaking the bank?We're sat down with Sal Viveros, Amisha Gandhi & Gale Daikoku for a LinkedIn Live to have a discussion and share creative ways to do more with less, finding budget elsewhere or re-directing budget to more cost-effective tactics.
Influencer Marketing & Thought Leadership at Dell
September 16, 2022
In this episode Tim Williams is joined by Jesse Coulter & Jillian Kaplan from Dell to talk about #InfluencerMarketing & #ThoughtLeadership, how they are connected and how brands can utilize both in their marketing strategy.
How to Create a Killer Social Strategy & Build a Team to Deliver It?
August 31, 2022
Social media in B2B is an important part of the marketing strategy as it helps you to connect with your clients, project your brand identity and distribute your content to a wider audience.Learn from #OnalyticaExperts Katy, Tim & Nada on how you can build a social media strategy that achieves real tangible results, and to build the right team to deliver upon your vision.
Social Advocacy with Jeff Winter
August 11, 2022
Tim Williams & Sarah Goodall were joined by Jeff Winter, who build an impressive & engaged following on LinkedIn in only 17 months! If you want to learn how to become more influential on LinkedIn, this is a MUST watch for you!
Is the Metaverse the Future of B2B Marketing?
July 29, 2022
Since the #metaverse is cropping up in all conversations at the moment, Onalytica Experts Jack Morel-Paulo, Jeremy Dalton & Alex Ruhl sat down to discuss whether the metaverse is the future of B2B marketing.
The Influential Times Episode 31
July 11, 2022
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of June, adding our two cents.
Influencer Marketing and Employee Advocacy at Cisco
June 28, 2022
In this episode of Customer Chats, Tim Williams was joined by Tom Simpson from Cisco. They focused on customer advocacy & how to build a community from your customers, so be sure to tune in if you missed it live!
Social Advocacy with Jeff Abbott
June 23, 2022
Jeff Abbott is the CEO at Ivanti and brings a wealth of knowledge to this episode. If you're not sure whether execs should be on social, this one's for you!
How to create a business case for social media programs that wins over traditional senior management
June 14, 2022
The Onalytica Experts are back for their June edition! This month focuses on getting that sign-off and buy-in for social media programs from senior management. Tim Williams, Sarah Goodall and Sarah O'Grady talk tips, tricks and workarounds to make sure the business case you take forwards is a winning one.
Social Advocacy with Sara Fernandez
May 26, 2022
Tim and Sarah sit down to chat with Sara Fernandez, Social Media Manager EMEA at Red Hat to talk about the benefits of employee advocacy, how countless training videos won't get people motivated and more.
The Influential Times Episode 30
May 4, 2022
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of April, adding our two cents.
The Power of Storytelling in B2B Marketing
April 29, 2022
The Onalytica Experts are back! This time to talk about the power of storytelling in B2B Marketing. Tim Williams sat down with with Danielle Guzman and Brian Fanzo, so if you missed it, watch it here to find out what exactly is meant by storytelling, and why it's important when it comes to marketing.
Influencer Marketing and Employee Advocacy at Ivanti
April 22, 2022
In this episode of Customer Chats, Tim sits down with Jamie Whalen, Director of Social Strategy at Ivanti, and Sal Viveros, Head of Global Corporate and Crisis Communications at Ivanti. They talk about their influencer marketing journey and share some top tips for those looking to get started.
Social Advocacy with Kerry-Ann Betton Stimpson
April 19, 2022
Tim Williams and Sarah Goodall chat with Kerry-Ann Betton Stimpson about building your online brand and how employee advocacy can empower your employees, and your brand
Making B2B Content Less Boring!
March 29, 2022
Anyone notice how boring B2B content can be? It all looks the same and it's pretty dry. If you're bored of the boring, tune into this! The experts discuss how content can be fun and the mistakes that everyone seems to be making. Speakers are: - Tim Williams, CEO at Onalytica - Anita Veszeli, Director of Social Media & Advocacy at Ericsson - Katy Howell, CEO at immediate future - Stephen...
Social Advocacy with Mel Stanley
March 22, 2022
In this episode Tim and Sarah sit down to chat with Mel Stanley. Mel is a personal brand and career devleopment coach helping women get into leadership positions. She spent 20+ years in Marketing & Brand Strategy working with blue chip commercial brands, holding 3 Board positions and 2 Non-Exec Director roles. Her aim is to close the gender gap & see women succeed and thrive, which is why she's...
The Influential Times Episode 29
March 8, 2022
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of February, adding our two cents.
Social Advocacy with Vanessa Vallely OBE
February 25, 2022
Tim and Sarah are joined by Vanessa Vallely, CEO and Founder of WeAreTheCity. In this episode they talk about how Vanessa got to where she is now, how the conversation about women in tech has changed over the past few years, and about the importance of sharing influence once you've got it
The Influential Times Episode 28
February 6, 2022
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of January, adding our two cents.
Influencer Marketing and Employee Advocacy at Demandbase
January 26, 2022
Tim and Ashley are joined by Justin Levy, Director of Social and Influencer Marketing at Demandbase to chat about influencer marketing and employee advocacy
Influencer Marketing and Employee Advocacy at Microsoft
January 19, 2022
Tim is joined by Stacy Miros, Senior Marketing Communications Manager and Matthew Sekol, Industry Executive, Capital Markets to chat about influencer marketing and employee advocacy
Environmental Sustainability: Why is it important & how can brands make a difference?
January 18, 2022
Tim is joined by Professor Sally Eaves, Emergent Technology CTO, Ophelie Janus, Senior Communications Manager at Siemens, and Craig Bennett, CEO of The Wildlife Trusts to discuss Environmental Sustainability and Climate Change, and what exactly brands can and should be doing to have a positive impact.
Social Advocacy with Lisa Palmer
December 16, 2021
Tim and Sarah are back for another episode of their social advocacy series. In the final episode of 2021 they're joined by Lisa Palmer, Chief Technical Advisor at Splunk.
The Influential Times Episode 27
December 8, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of November, adding our two cents.
Social Advocacy with Iain Brown
November 18, 2021
Iain is the Head of Data Science at SAS, and in this episode he chats with Tim Williams and Sarah Goodall about his journey on social media. Be sure to give it a listen to get the inside scoop!
Influencer Marketing and Employee Advocacy at Ericsson
November 17, 2021
This week Tim sits down with Anita Veszeli and Treasa Dovander from Ericsson. This was a great session with lots of useful insights and tips for running advocacy programs.
Influencer Marketing and Employee Advocacy at IBM
November 3, 2021
Tim Williams sits down to chat to Nada Alkutbi and Ryan Bares about how they use influencer marketing and employee advocacy at IBM
The Influential Times Episode 26
November 1, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of October, adding our two cents.
Social Advocacy with Shoshanna Davis
October 21, 2021
Our social advocacy series is back! We're kicking things off with Shoshanna Davis, Head of Thought Leadership and Employee Advocacy at Intel. Shoshanna brings a fresh take and some great advice for those starting their journey on social.
The Influential Times Episode 25
October 5, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of September, adding our two cents.
How Can Brands Work With Influencers In Regulated Industries
August 26, 2021
Onalytica CEO Tim Williams is joined by Kevin L. Jackson, Dr Efi Pylarinou and Luke Brynley-Jones to discuss how to overcome the challenges of implementing influencer marketing in regulated industries.
The Influential Times Episode 24
August 4, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of July, adding our two cents.
Diversity & Inclusion: why is it important and how can brands make a difference?
July 30, 2021
Panel: - Sally Eaves: CTO & Senior Policy Advisor at the Global Foundation for Cyber Studies & Research Prof. Sally Eaves has been described as the ‘torchbearer for ethical tech’. She is an international advocate for opening access to opportunity and has founded Aspirational Futures to help skill, empower and support the generation of interdisciplinary talent into careers yet to be conceived,...
The Influential Times Episode 23
July 3, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of June, adding our two cents.
Social Advocacy with Charrele Brown
July 1, 2021
This week Tim and Sarah chat to Charrele Brown,Head of Digital Selling Executive Branding Program & Gamification for Digital Selling at SAP. Charrele goes into detail about how to build your personal brand and achieve your goals across social media - don't miss it!
The Influential Times Episode 22
June 7, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of May, adding our two cents.
Social Advocacy with Zoe Sands
June 2, 2021
This week Tim and Sarah chat to Zoe Sands, Social Media & Community Lead at Veritas. They dive into online privacy, Reddit communities, and as always, personal online brands. Be sure to have a watch!
Social Advocacy with Danielle Jones-Hunte
May 25, 2021
Tim and Sarah chat with Danielle Jones-Hunte, Global Head of Employee Advocacy at BP about her online brand and advice she has for people just starting out.
The Influential Times Episode 21
May 10, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of April, adding our two cents.
Social Advocacy: Employee Advocacy at ThoughtSpot
May 5, 2021
Paola Johnson joins Tim and Sarah for the latest LinkedIn Live episode. They discuss employee advocacy, getting started on social, and the best way to approach what to share and how to set boundaries on what you share when it comes to posting online in a professional environment
The Influential Times Episode 20
April 9, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of March, adding our two cents.
Social Advocacy: Employee Advocacy at Google Cloud
April 7, 2021
Sarah and Tim are joined by Nigel Walsh, Managing Director for Insurance at Google Cloud. Nigel shares some great tips on building an online brand and how he got to where he is today. Throughout the video he also discusses his love of insurance, baking and cycling!
Social Advocacy: Employee Advocacy at Oracle
March 24, 2021
In this episode Tim and Sarah chat to Ben Arnulf, Senior Director for Product Strategy and Analytics at Oracle. This episode is great for anyone who's looking to start building their influence online. Ben comes with a wealth of knowledge and practical tips to get you started.
Social Advocacy: Employee Advocacy at Boeing
March 12, 2021
In this episode, Tim and Sarah are joined by Georgina Goode, Vice President of Communications, Global brand, Channel and Content Marketing at Boeing. They talk about Boeing's social & employee advocacy journey and what the future might look like with the introduction of social audio platforms
The Influential Times Episode 19
March 9, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout February, adding our two cents.
Social Advocacy: Employee Advocacy at Mercer
February 25, 2021
Tim and Sarah are joined by Christina Dove, Regional Market and Culture Leader at Mercer. Christina comes with a wealth of knowledge and useful tips for getting online and creating your own personal brand. Be sure to give it a watch!
Social Advocacy: Employee Advocacy at WSP
February 11, 2021
In this episode, Tim and Sarah sit down to chat with David Perry, Advisor, Global Social Media at WSP about employee and social advocacy. Be sure to give it a listen if you're thinking about starting an employee advocacy program, or if you're looking to build upon what you've already started.
The Influential Times Episode 18
February 2, 2021
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout January, adding our two cents.
Social Advocacy Series: Employee Advocacy at SAP
January 28, 2021
Tim Williams and founder of Tribal Impact Sarah Goodall are joined for the 7th episode in our social advocacy series by Timo Elliott, VP, Global Innovation Evangelist at SAP. Timo's built up quite a following across social media channels over the years and in this session they discuss how quality is better than quantity, & authenticity should always be a priority.
Social Advocacy Series: Employee Advocacy at Cognizant
January 14, 2021
Tim Williams and founder of Tribal Impact Sarah Goodall are joined for the 6th episode in our social advocacy series by Gerry Moran, Global Head of Social Media & Content at Cognizant. Gerry's built up quite a following across social media channels over the years and in this session they discuss social media as a strategy and why brands should not leave it until the last minute to implement it!...
The Influential Times Episode 17
December 7, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout November, adding our two cents.
How do I improve the experience for influencers?
December 4, 2020
What's the one thing you need to make sure you're doing before you work with influencers? Tim's here to talk us through it.
How do I know what ‘good’ looks like?
November 6, 2020
50 likes, 10,000 Views on Social Media - whoopee! But what does this actually mean to Senior Management? Nothing! Here are some measurement tips to know what good really looks like and how to set yourself up to demonstrate success.
Social Advocacy: Employee Advocacy at VMWare
November 5, 2020
Yesterday our CEO Tim Williams and founder of Tribal Impact Sarah Goodall were joined for the 5th episode in our social advocacy series by Brian Madden, Lead Field Technologist, EUC at VMWare. Brian’s built up quite a following across social media channels over the years and in the session he dives a bit more into the importance of authenticity, how he started out on social, and how his...
The Influential Times Episode 16
November 2, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout October, adding our two cents.
What are the most exciting programs to develop for 2021?
October 30, 2020
This week Tim takes us through programs that can help you in the coming year
Influential Times Episode 15
October 7, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout September, adding our two cents.
The Influential Times Episode 14
September 14, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout August, adding our two cents.
Influencer Interview Series: Tom Cheesewright
August 13, 2020
Next up in our influencer interview series, Jack Morel-Paulo sits down with Applied Futurist, Tom Cheesewright to discuss his book that's coming out and all things influence.
The Influential Times Episode 13
July 30, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout July, adding our two cents.
Social Advocacy: Employee Advocacy at Mercer
July 16, 2020
In this episode Tim Williams and Sarah Goodall chat to Head of Social at Mercer, Danielle Guzman about how her #EmployeeAdvocacy journey started and where he is now.
Just Ask Jack – Week 18 – Using Influencers to Drive Demand Generation
July 15, 2020
Last week was all about brand awareness, and this week Jack tells us how influencers can actually help you drive demand generation too!Same format as usual, 5 questions, 10 seconds to answer.
The Influential Times Episode 12
July 6, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout June, adding our two cents.
Just Ask Jack – Week 17 – Using Influencers to Drive Brand Awareness
July 1, 2020
This week Jack is talking about how influencers can help you drive brand awareness - a tale old as time! He'll be answering each question in 10 seconds or less and these are the questions facing him this week:1. What kinds of influencers should I be looking for? 2. What tactics should I be collaborating with influencers on? 3. What KPIs should I be setting? 4. How quickly should I expect...
Social Advocacy: Employee Advocacy at SAP
June 24, 2020
Tim and Sarah chat with Edyta Malesza-Malatrat from SAP about her employee advocacy journey!
Just Ask Jack – Week 16 – Mobilizing your employees in a remote working environment
June 17, 2020
Jack is back! This week he's talking about mobilizing your employees in a remote working environment - what does this mean? Well, we've talked about employee adovcacy and how that can be a very effective tool to use within your busines, but how can you get it up and running whilst working remotely? Is it possible? Yes, is the answer, and Jack's here to give you the details...
The Influential Times Episode 11
June 8, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout May, adding our two cents.
Just Ask Jack – Week 15 – The Importance of Influencer Communities
June 3, 2020
This week Jack takes us through influencer communities, answering each question in 10 seconds this week he goes through:1. What we mean by an influencer community 2. Who you would expect to find in an influencer community 3. How to build a community online 4. How you should engage with the wider community 5. Why it's useful to segment the community like this
Social Advocacy: Employee Advocacy at Microsoft
June 2, 2020
In this episode Tim Williams and Sarah Goodall chat to GM at Microsoft, Paul Maher about how his #EmployeeAdvocacy journey started and where he is now. They also get into his content creation and give some top tips for those who are just starting out.Find him on Twitter @PaulJFMaher
Influencer Interview Series: Tamara McCleary
May 28, 2020
Next up in our influencer interview series, Jack Morel-Paulo sits down with the wonderful CEO of Thulium and #Influencer Tamara McCleary
Just Ask Jack – Week 14 – Employee Advocacy in a Crisis
May 20, 2020
This week Jack goes into more detail about how employee adovacy can really help you during these turbulant times!
Social Advocacy: Employee Advocacy for Consultancies
May 19, 2020
The first episode in our new #SocialAdvocacy series! In this episode Sarah Goodall and Tim Williams chat to Rob McCargow about how he's successfully leveraged #EmployeeAdvocacy, how others can do the same, and how doing so can be extremely beneficial.
Just Ask Jack – Week 13 – Virtual Events
May 6, 2020
Following on from our "Lockdown Marketing" episode, Jack goes into more detail about how you can make sure your virtual events are a success.
The Influential Times Episode 10
April 30, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout March, adding our two cents.
Influencer Interview Series: Ian Moyse
April 24, 2020
In this interview Jack is chatting to Ian Moyse, #Cloud influencer and EMEA Sales Director at Natterbox.
Just Ask Jack – Week 12 – Influencer Programs and ROI
April 22, 2020
This week Jack discusses how you can measure return on investment (or in this case, return on influence) when it comes to your influencer programs, so you can make sure you're getting the most out of your program.
Just Ask Jack – Week 11 – Lockdown Marketing
April 8, 2020
Jack, like everyone, is in lockdown, but he's got some top tips for marketing and comms professionals who are working from home, but still want to drive the same impact as before.
ROI for Influencer Marketing: How to Measure Return on Influence
April 7, 2020
This episode of #InfluencerChats sees Jack joined by Chris Penn, Andy Rivett-Carnac and Ronald van Loon, discussing Return of Investment/Influence, when it comes to influencer marketing
The Influential Times Episode 9
April 5, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout March, adding our two cents. With the current situation we've made this edition a video, but if you want to catch up on previous episodes, head over to our Soundcloud: https://soundcloud.com/onalytica
Just Ask Jack – Week 10 – Influencer Marketing & ABM
March 25, 2020
Jack is back! This week talking about influencer marketing, ABM, and how the two go hand-in-hand.
Influencer Marketing & Employee Advocacy
March 24, 2020
In this episode of #InfluencerChats Alistair Wheate is joined by Sarah Goodall and Danielle Guzman as they discuss the connections that influencer marketing and employee advocacy share.
In light of COVID-19, how can marketers turn their events digital?
March 23, 2020
Onalytica's Alistair Wheate sat down to chat to Brian Fanzo, Dr. Sally Eaves and Ronald van Loon about how marketers can turn heir events digital and benefit from it. We're all living in the uknown at the moment, but that doesn't mean all plans have to be cancelled or postponed.
As Marketers, how can we React to the Coronavirus?
March 17, 2020
This week Tim discusses how marketers can react to Coronavirus, and how you can still carry on producing content and hosting events virtually.
The Influential Times Episode 8
March 11, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout February, adding our two cents. Have a listen to learn the top 5 insights, movements & changes in the influencer marketing industry in throughout February.
Just Ask Jack – Week 9 – Influencer Marketing and Employee Advocacy
March 11, 2020
Jack is back with another episode of #JAJ, this week talking about how influencer marketing and employee advocacy go together! He's against the clock answering 5 key questions
Why Influencer Marketing and SEO are a Match Made in Heaven
March 10, 2020
In this episode of #InfluencerChats Andy Crestodina, Dave Chaffey and Ben Alfrey discuss the ties between influencer marketing and SEO
Just Ask Jack – Week 8 – Influencer Marketing and SEO
February 27, 2020
Jack is back! Episode 8 of #JAJ is all about influencers and SEO, don't miss out! This week he's asking:How do influencers help me build backlinks? Can this build my domain authority? What about increasing search relevance? Does this help with trust signals? What kind of influencers should I work with to improve my SEO?
Integrating Influencers into “Business as Usual”
February 25, 2020
In this episode of #InfluencerChats, Jack is joined by Tamara McCleary, Cecilia Dominici and Kelvin Lee as they discuss integrating influencers into your day-to-day, and the benefits of doing so
Influencer Interview Series: Jason Falls
February 19, 2020
Next up in our influencer interviews! Our Alistair Wheate chats to thought leader Jason Falls about influencer marketing (and his fabulous beard)
Is Thought Leadership Content Important?
February 13, 2020
Thought leadership is one of the best ways for us as brands to stand out from the crowd. Yet brands take far too long to create quality content compared to the speed of Business and Economic Impact. So how do we create agile thought leadership that drives engagement with our target audience? Watch this video to understand how influencers (internal and external) can help!
Just Ask Jack – Week 7 – How to Integrate Influencers into Your “Business As Usual”
February 12, 2020
Week 7 of Just Ask Jack and this week Jack is against the clock trying to answer the big questions around integrating influencers into your BAU, or your 'everyday' strategy. The 5 questions this week are:What would it look like to have influencers be part of business as usual? How should I plan ahead for influencer involvement in my comms? How does that work for my content strategy? ...
What Do Influencers Want From Brands?
February 5, 2020
In this episode of #InfluencerChats, Alistair Wheate speaks to Marsha Collier, Andy Crestodina and Ronald van Loon about what influencers expect from brands.
The Influential Times Episode 7
February 3, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of January, adding our two cents. Despite us only being one month into the year, it's been big already ...Global PR & Research agency Edelman are back with this year’s Trust Barometer, an exhaustive survey of public attitudes in 26 markets...
Just Ask Jack – Week 6 – What do Brands & Influencers Want From Each Other?
January 29, 2020
This week Jack asks the crucial questions about brands and influencers, and what they really want from each other. As always, his time to answer is limited! The questions this week are:1. What do most brands want from influencers?2. What do most influencers want from brands?3. Does that mean that influencers and brands are poorly aligned?4. How can brands incentivize...
Influencer Marketing Predictions for 2020
January 16, 2020
Influencer marketing had huge success in 2019, and it's still growing. Curious to find out what the experts thought, we asked them for their 2020 influencer marketing predictions - this is what they had to say...
Developing Your Influencer Community
January 16, 2020
Tim's back this week to talk about how you can develop your influencer commmunity and the 3 things you should be looking out for.
Just Ask Jack – Week 5 – When Should You Pay Influencers?
January 15, 2020
Jack is back for 2020 full of more useful insights into the world of #InfluencerMarketing. This week he's asking and answering 5 questions against the clock on the topic of paying influencers - should you? Shouldn't you? If you should, when should you?
How do you Prepare for 2020 Success?
January 9, 2020
Influencer Marketing had a great year in 2019, and 2020 promises to be even bigger. So, what key things can you do now, that will insure success throughout the year?
The Influential Times Episode 6
December 19, 2019
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of December, adding our two cents.From hit men, to social media platforms rolling out new features, it's been as busy as ever in the world that's influencer marketing.
Just Ask Jack – Week 4 – Let’s Stop Using “Micro”, “Macro” & “Nano” to Describe Influencers
December 19, 2019
This week Jack talks about the issues surrounding the fact that influencers are only categorised by their audience size, and provides some helpful alternatives.
Let’s Make a Pledge to Stop Using “Micro”, “Macro” and “Nano”
December 17, 2019
This week Andy Crestodina, Ronald Van Loon, Neal Schaffer and Alistair Wheate discuss how influencers are currently labelled & why it's not working.
Influencer Interview Series: Jay Palter
December 16, 2019
Jay Palter stopped by our offices to talk to Jack Morel-Paulo about influencer marketing and the importance of social capital when partnering with influencers. Get the full scoop here.
Influencer Interview Series: Neil Cattermull
December 13, 2019
We had the pleasure of having Neil Cattermull come and visit our London office, and so seized the opportunity to ask him a few questions, here's what he had to say!
Influencer Interview Series: Neal Schaffer
December 12, 2019
Onalytica's Jack Morel-Paulo sits down with Marketing Consultant/Author/Speaker Neal Schaffer to talk about influencer marketing and the trends that they see coming in the future.
Influencer Interview Series: Brian Solis
December 10, 2019
Onalytica CEO Tim Williams chats to Digital Analyst and Anthropologist Brian Solis in the latest influencer interview discussing his interests, his book and what it's like being an influencer.
How to Write an Influencer Marketing Business Case
December 5, 2019
The first of Onalytica's "Influencer Chats" series. In this episode we hear Kelvin Lee, Global Director of Social Media Experience at Refinitiv, Marie Faulkner, Senior Social Media Manager at Marie Curie, and Chris Smith, Associate Director - Research & Analytics at Ketchum discuss the ins and outs of writing an influencer marketing business case, led by our very own Jack Morel-Paulo.
Just Ask Jack – Week 3 – Writing An Influencer Marketing Business Case
December 4, 2019
Just Ask Jack is here again to answer your influencer marketing questions and queries. This week Jack is tackling the issue of business cases, so if you're thinking of implementing influencer marketing as a tactic, but aren't sure how to sell it to your superiors, Jack's here to help.
How do I Get my Execs to Raise Their Profile on LinkedIn & Twitter?
November 29, 2019
For Tim's Top Tips this week Tim discusses how to get your cynical execs to raise their profile on LinkedIn and Twitter, and the benefits of doing so.
Just Ask Jack – Week 2 – Roles & Responsibilities
November 20, 2019
We're back with Jack! This week Jack's answering our questions about Roles & Responsibilities and he's going to try and answer each question within 10 seconds. #JAJ
Just Ask Jack – Week 1 – Influencer Marketing Strategy
November 13, 2019
Welcome to Just Ask Jack! This week Jack's answering our questions about Influencer Marketing Strategy and he's going to try and answer each question within 10 seconds. #JAJ
Should We Use The Term “Influencer”?
November 11, 2019
For Tim's Top Tips on Influencer Marketing this week, the question is should I use the term "influencer" or not? The market has gone crazy with terms like "macro", "micro", "nano" and "mega" - but is there a better way to define influencers?
The Influential Times Episode 5
November 3, 2019
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of October, adding our two cents.From campaign screw ups and virtual influencers to some of the top influencer marketing guides, this month's edition is a great one.Man City’s agency PHD Manchester, used influencer marketing platform...
Should You Work With Influencers if They Express Certain Views?
September 27, 2019
This week Onalytica CEO Tim Williams discusses whether you should work with influencers who have expressed certain political or religious views, or, if they've worked with one of your competitors!
Is Tagging People on Social Smart or Spammy?
September 12, 2019
Tim's Top Tips Episode 21! To tag or not to tag? That is the question a lot of people ask themselves when posting on social media. Is it smart or spammy? Watch this video to understand how to best drive engagement and exposure on LinkedIn and Twitter.
The Influential Times Episode 4
September 12, 2019
We've been putting aside real content gems to provide you all with a round up of what's been going on throughout August. Instagram came up quite a few times again this month! This time it wasn't a quite-so-peachy situation and has ended up in investigations and blocking of Ad partner Hyp3r. Listen to get the whole story! Instagram Blocks Ad Partner Hyp3rFacebook has again come...
Influencer Interview Series: Theodora Lau
September 9, 2019
Onalytica CEO spent some time with speaker, writer, influencer Theodora Lau discussing her interests and what it's like being an influencer.
How can influencer marketing power your ABM strategy?
August 27, 2019
Tim's Top Tips is back! Account Based Marketing is a hot topic at the moment, this week CEO Tim discusses how influencer marketing can help with your ABM strategy, don't miss out!
The Influential Times Episode 3
August 14, 2019
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout July, adding our two cents. Instagram were the star of the show this month as far as news is concerned, after they rolled out their much anticipated platform change of hiding likes. So whether you're a fan of Instagram or not, this is a great read to get...
What is the top reason most influencer marketing programs fail?
July 9, 2019
This week Tim looks into the why your influencer marketing program may fail, and what can be done about it.
The Influential Times Episode 2
July 7, 2019
Episode 2 of The Influential Times - A roundup of the top 5 insights, movements and changes in the influencer marketing industry for July 2019.The influencer marketing space is expected to grow to $10bn by 2022, up from $2bn in 2017. For many brands the practice is already well established as part of the marketing mix. Altimeter were commissioned to conduct some research recommending that...
Should I outsource my influencer marketing to agencies?
June 14, 2019
Should I outsource my influencer marketing to agencies?
How do I Phrase my Initial Message to Influencers?
June 12, 2019
Contacting influencers for the first time can be daunting at the best of times, in this week's episode, CEO of Onalytica Tim explains the top things to remember when reaching out to influencers in an easy-to-understand acronym.
How Can You Deliver the Best Results Within 3 months?
June 12, 2019
How can you deliver best results within 3 months when starting off an influencer marketing program?
The Influential Times Episode 1
June 7, 2019
Episode 1 of The Influential Times - A roundup of the top 5 insights, movements and changes in the influencer marketing industry in June 2019.Keith Weed, ex-CMO of Unilever, has invested in Australian Influencer Marketing Platform Tribe – a platform that links up content creators with B2C brands. Keith Weed has spoken out on numerous occasions about the need for greater transparency in...
How do you Influence the C-Suite in B2B Marketing?
May 16, 2019
Onalytica CEO Tim Williams discusses how you can reach those C-Suite prospects through a few target influencers
How Much Time Should be Dedicated to Influencer Marketing?
May 16, 2019
This week Tim's in NYC talking about how much time should be dedicated to influencer marketing by marketing/coms professionals
How do you best measure results in influencer marketing?
April 29, 2019
This week, Onalytica CEO Tim Williams discusses the best way to measure influencer marketing results.
How important is follower count when selecting the influencers you’d like to work with?
April 29, 2019
Follower count should not be the only measurement that's looked at before working with an influencer. Onalytica CEO Tim Williams discusses more accurate metrics that can be used to decide who to work with.
What industry influencers are looking to achieve when partnering with brands
April 11, 2019
This week's episode of Tim's Top Tips see's the Onalytica CEO discuss what it is that industry influencers are really looking for when they partner with brands.
Why do you need an influencer marketing playbook?
April 10, 2019
This week Onalytica CEO Tim Williams discusses why it's crucial to have an influencer marketing playbook.
Are employees your real influencers?
April 1, 2019
Brand Trust has been eroded to an all-time low. Consumers do not believe advertising anymore. Employees are your largest asset and can play a key role in influencing your target audience. What is the magic formula though to drive awareness, credibility and trust at scale.
Which Channel is Best for Your Influencer Marketing Program?
March 22, 2019
In the fifth edition of Tim's Top Tips he discusses various social media platforms from Social Media Marketing World 2019!
How is influencer marketing changing job roles?
March 16, 2019
Onalytica CEO Tim Williams looks into how influencer marketing is shaping the skills that are required in marketing and comms.
Is influencer marketing risky to your brand reputation?
March 14, 2019
Fourth episode of Tim's Top Tips, this week Tim discusses whether influencer marketing can actually risk your brand reputation
Should you pay Influencers?
March 8, 2019
Third episode of Tim's Top Tips, this week discussing whether brands should pay influencers for the work they do.
What is an Influencer?
March 6, 2019
Tim Williams CEO at Onalytica, shares his valuable insights in another episode of "Tim's Top Tips" - this week exploring the question "What is an Influencer?"
How many influencers should you engage when starting an Influencer Marketing Program?
February 18, 2019
Tim Williams CEO at Onalytica answers a question he gets asked a lot. How many influencers should you engage when starting an Influencer Marketing Program?
Influencer Marketing in the B2SMB Space – Feat. Robert Levin
October 11, 2018
Influencer Marketing in the B2SMB Space - Feat. Robert Levin Chief SMB Officer & Editor-in-chief at RSL Media
The 4 Main Reasons Brands Engage With Influencers
September 1, 2018
Why do brands engage with influencers? Is it just to try and “reach” the audience of those influencers? Or is there more to influencer engagement than just being an alternative form of advertising?Are consumers wising up to the influencer-for-hire model, and how will changes in regulation and social network policies change the way brands work with influencers?Onalytica's head of...
How to Write a Good Brief When Working with Influencers
August 22, 2018
We're very lucky to have 3 top FinTech influencers join us for this discussion on the importance of writing a good brief when working with influencers.• Specificity vs flexibility – is it important to be very specific with an influencer about what you’d like them to do or should you accept it’s better to let the influencer have some freedom to say what they want?• Give vs take...
Influencers – Who They Are and How to Pick Them for Your Business feat Ian Moyse
August 22, 2018
In this webinar we will be discussing what makes an influencer, who they are and how to pick them for your business, looking at:1. Understanding influencer objectives & motivations2. How to plan your influencer target profile to decide which influencers to work with3. How to build an Equal Value Partnership with the influencer so that both sides benefit from engaging with each...
The 5 key influencer personas
August 22, 2018
Alistair Wheate from Onalytica takes us through the 5 different influencer profiles, how to engage with them and how they can add value to your brand
How to choose influencers based on your business values
August 22, 2018
Brands are working with influencers to create marketing partnerships based on mutual value exchanges, to more effectively communicate with and influence their target audiences. These partnerships include activities such as speaking at events, co-creating content and networking with senior executives. It is therefore imperative that the influencers brands partner with can be trusted and that they...
Podcast with Philip Brown
August 24, 2017
Podcast With Philip Brown - Head of Influencer Marketing at Come Round - The Social Influencer Marketing Agency.
Using Influencer Marketing to Develop New Business
August 1, 2017
An interview with Shane Barker - Digital Strategist | Business Development Consultant - on how to use influencer marketing to develop new business.
Using Influencer Marketing to Maximise Your Social with Neal Schaffer
March 14, 2017
An interview with Neal Schaffer - Social Media Keynote Speaker, Consultant and Author on how to use influencer marketing to maximise your social
Influencer Marketing: How to #ThinkLikeaFan
February 20, 2017
An interview with Brian Fanzo the founder of iSocialFanz on the importance of influencer marketing and how to #ThinkLikeaFan
Cities4Climate Power of Influencer Engagement with Andrea Learned and Stephanie Stuckey Benfield
February 1, 2017
An interview with digital thought leadership strategist Andrea Learned known for her work in climate change and sustainability, and Stephanie Stuckey Benfield Chief Resiliance Officer at the Mayor's office in the city of Atlanta. Discussion focuses on the importance of social media and influencer marketing in environmental campaigns
Under the Influence – Panel Discussion with Philip Trippenbach, Ross Breadmore and Lucy Hall
October 17, 2016
A discussion on influencer marketing with members of the panel for our Under the Influence networking event. We spoke to Ross Breadmore - Associate Director Innovation at Synechron, Philip Trippenbach - Head of Influencer at Edelman and Lucy Hall - Director at Avviso Media, and founder of Social Day.
Under the Influence – Podcast with Spiros Margaris, Alexandra Bozova and Darian Sims
July 26, 2016
A pre-event interview on influencer marketing with members of the panel for our Under the Influence networking event. We spoke to Spiros Margaris, #1 Global Influencer in #Fintech; Darian Sims, B2B Marketing Director EMEA, Canon and Alexandra Bozova, Social Influencer Engagement and Digital Marketing for IBM UK and Ireland.
Brand Storytelling – Influencer Marketing
January 26, 2016
An interview by Newsmodo with Tim Williams CEO of Onalytica on the topic of storytelling in content marketing, and the relationship between content marketing and influencer marketing.
Wearable Tech with Tom Emrich
January 20, 2016
Onalytica spoke to Tom Emrich, the founder of We Are Wearables the largest wearable tech community of its kind in the world, to gather his views on the wearable tech industry. In this podcast Tom talks to us about how wearable’s will improve our day to day lives, and which forms of wearable tech he believes will be the most popular amongst consumers. We also chatted about which wearable tech...