Avoid These 5 B2B Influencer Marketing Mistakes Before They Cost You

Most B2B brands start influencer marketing with high hopes—and end up with lackluster results. Why? Because they fall into the same traps: the wrong partners, the wrong metrics, and the wrong expectations.

This quick-hit guide breaks down the five most common (and costly) mistakes we see brands make—plus how to avoid them and build a program that actually moves the needle.

What You’ll Learn

✅ How to choose influencers who drive real results

✅ Why one-off campaigns often underperform

✅ What not to do when managing influencer content

✅ How to measure what matters (and ditch vanity metrics)

✅ What it actually takes to scale your program successfully