Coronavirus: How to Pivot Your Marketing & Comms StrategyLEARN MORE

Case Study

We Mean Business and Onalytica

August 6, 2020
Caroline Holtum, Director of Communications at We Mean Business takes us through how they use Onalytica to understand and track influential experts that are relevant to them.
Video

Social Advocacy: Employee Advocacy at Mercer

July 16, 2020
In this episode Tim Williams and Sarah Goodall chat to Head of Social at Mercer, Danielle Guzman about how her #EmployeeAdvocacy journey started and where he is now.
Video

Just Ask Jack – Week 18 – Using Influencers to Drive Demand Generation

July 15, 2020
Last week was all about brand awareness, and this week Jack tells us how influencers can actually help you drive demand generation too! Same format as usual, 5 questions, 10 seconds to answer.
Video

Just Ask Jack – Week 17 – Using Influencers to Drive Brand Awareness

July 1, 2020
This week Jack is talking about how influencers can help you drive brand awareness - a tale old as time! He'll be answering each question in 10 seconds or less and these are the questions facing him...
Video

Social Advocacy: Employee Advocacy at SAP

June 24, 2020
Tim and Sarah chat with Edyta Malesza-Malatrat from SAP about her employee advocacy journey!
Video

Just Ask Jack – Week 16 – Mobilizing your employees in a remote working environment

June 17, 2020
Jack is back! This week he's talking about mobilizing your employees in a remote working environment - what does this mean? Well, we've talked about employee adovcacy and how that can be a very...
Video

The Influential Times Episode 11

June 8, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout May, adding our two cents.
Video

Just Ask Jack – Week 15 – The Importance of Influencer Communities

June 3, 2020
This week Jack takes us through influencer communities, answering each question in 10 seconds this week he goes through: 1. What we mean by an influencer community 2. Who you would expect to find...
Video

Social Advocacy: Employee Advocacy at Microsoft

June 2, 2020
In this episode Tim Williams and Sarah Goodall chat to GM at Microsoft, Paul Maher about how his #EmployeeAdvocacy journey started and where he is now. They also get into his content creation and...
Video

Influencer Interview Series: Tamara McCleary

May 28, 2020
Next up in our influencer interview series, Jack Morel-Paulo sits down with the wonderful CEO of Thulium and #Influencer Tamara McCleary
Video

Just Ask Jack – Week 14 – Employee Advocacy in a Crisis

May 20, 2020
This week Jack goes into more detail about how employee adovacy can really help you during these turbulant times!
Video

Social Advocacy: Employee Advocacy for Consultancies

May 19, 2020
The first episode in our new #SocialAdvocacy series! In this episode Sarah Goodall and Tim Williams chat to Rob McCargow about how he's successfully leveraged #EmployeeAdvocacy, how others can do the...
Video

Just Ask Jack – Week 13 – Virtual Events

May 6, 2020
Following on from our "Lockdown Marketing" episode, Jack goes into more detail about how you can make sure your virtual events are a success.
Video

The Influential Times Episode 10

April 30, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout March, adding our two cents.
Case Study

Rob McCargow Discussing Employee Advocacy at PwC

April 29, 2020
An interview with Rob McCargow - Director of AI at PwC UK and top influencer in Artificial Intelligence, Future of Work and Ethics.
Video

Influencer Interview Series: Ian Moyse

April 24, 2020
In this interview Jack is chatting to Ian Moyse, #Cloud influencer and EMEA Sales Director at Natterbox.
Video

Just Ask Jack – Week 12 – Influencer Programs and ROI

April 22, 2020
This week Jack discusses how you can measure return on investment (or in this case, return on influence) when it comes to your influencer programs, so you can make sure you're getting the most out of...
Case Study

James Lloyd on how they partner with influencers at Nature4Climate

April 22, 2020
An interview with James Lloyd - Director at Nature4Climate. Read on to learn about why James decided to work with influencers, the value they bring, advice for people thinking of working with...
Case Study

Ryan Bares discussing the value of influencers for IBM Systems

April 22, 2020
An Interview with Ryan Bares - Global Social Programs Lead at IBM Systems. Read on to learn about why Ryan decided to work with influencers, the value they bring, advice for people thinking of...
eBook

Build Your Influencer Marketing Strategy in 5 Minutes

April 17, 2020
Getting started can often be the hardest part. Once you have a plan and know the actions that need completing it becomes far easier to secure the resources you need. That’s why we created the...
Video

Just Ask Jack – Week 11 – Lockdown Marketing

April 8, 2020
Jack, like everyone, is in lockdown, but he's got some top tips for marketing and comms professionals who are working from home, but still want to drive the same impact as before.
Video

ROI for Influencer Marketing: How to Measure Return on Influence

April 7, 2020
This episode of #InfluencerChats sees Jack joined by Chris Penn, Andy Rivett-Carnac and Ronald van Loon, discussing Return of Investment/Influence, when it comes to influencer marketing
eBook

Using Influencers to Pivot your Marketing & Comms Strategy

April 6, 2020
There is an unprecedented global shake-up in traditional marketing happening right now. As our ability to hold in-person events, conduct field marketing and offline relationship building is...
Video

The Influential Times Episode 9

April 5, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout March, adding our two cents. With the current situation...
Video

Just Ask Jack – Week 10 – Influencer Marketing & ABM

March 25, 2020
Jack is back! This week talking about influencer marketing, ABM, and how the two go hand-in-hand.
Video

Influencer Marketing & Employee Advocacy

March 24, 2020
In this episode of #InfluencerChats Alistair Wheate is joined by Sarah Goodall and Danielle Guzman as they discuss the connections that influencer marketing and employee advocacy share.
Video

In light of COVID-19, how can marketers turn their events digital?

March 23, 2020
Onalytica's Alistair Wheate sat down to chat to Brian Fanzo, Dr. Sally Eaves and Ronald van Loon about how marketers can turn heir events digital and benefit from it. We're all living in the uknown...
Video

As Marketers, how can we React to the Coronavirus?

March 17, 2020
This week Tim discusses how marketers can react to Coronavirus, and how you can still carry on producing content and hosting events virtually.
Case Study

Chloe Jones talking about brand advocacy and fostering Lenovo Champions

March 11, 2020
Read on to learn about why Chloe decided to work with influencers, the value influencers bring, advice for people thinking of working with influencers and more!
Case Study

Laura Mackey on how influencer marketing helps HPE reach new audiences

March 11, 2020
Read on to learn about why Chloe decided to work with influencers, the value influencers bring, advice for people thinking of working with influencers and more!
Podcast

The Influential Times Episode 8

March 11, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout February, adding our two cents. Have a listen to learn...
Video

Just Ask Jack – Week 9 – Influencer Marketing and Employee Advocacy

March 11, 2020
Jack is back with another episode of #JAJ, this week talking about how influencer marketing and employee advocacy go together! He's against the clock answering 5 key questions
Video

Why Influencer Marketing and SEO are a Match Made in Heaven

March 10, 2020
In this episode of #InfluencerChats Andy Crestodina, Dave Chaffey and Ben Alfrey discuss the ties between influencer marketing and SEO
Video

Just Ask Jack – Week 8 – Influencer Marketing and SEO

February 27, 2020
Jack is back! Episode 8 of #JAJ is all about influencers and SEO, don't miss out! This week he's asking: How do influencers help me build backlinks? Can this build my domain authority? ...
Video

Integrating Influencers into “Business as Usual”

February 25, 2020
In this episode of #InfluencerChats, Jack is joined by Tamara McCleary, Cecilia Dominici and Kelvin Lee as they discuss integrating influencers into your day-to-day, and the benefits of doing so
Case Study

Nature 4 Climate – Leveraging Influencers to Promote Natural Climate Solutions

February 21, 2020
Nature4Climate recognised the ever-growing importance of leveraging digital influencers and chose Onalytica to support their communication objectives.
Case Study

Rani Mani discusses Adobe’s employee advocacy program

February 20, 2020
Read on to learn about why Rani decided to work with influencers, the value influencers bring, advice for people thinking of working with influencers and more!
Video

Influencer Interview Series: Jason Falls

February 19, 2020
Next up in our influencer interviews! Our Alistair Wheate chats to thought leader Jason Falls about influencer marketing (and his fabulous beard)
Video

Is Thought Leadership Content Important?

February 13, 2020
Thought leadership is one of the best ways for us as brands to stand out from the crowd. Yet brands take far too long to create quality content compared to the speed of Business and Economic Impact....
Video

Just Ask Jack – Week 7 – How to Integrate Influencers into Your “Business As Usual”

February 12, 2020
Week 7 of Just Ask Jack and this week Jack is against the clock trying to answer the big questions around integrating influencers into your BAU, or your 'everyday' strategy. The 5 questions this week...
Video

What Do Influencers Want From Brands?

February 5, 2020
In this episode of #InfluencerChats, Alistair Wheate speaks to Marsha Collier, Andy Crestodina and Ronald van Loon about what influencers expect from brands.
Podcast

The Influential Times Episode 7

February 3, 2020
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of January, adding our two cents. Despite us...
Video

Just Ask Jack – Week 6 – What do Brands & Influencers Want From Each Other?

January 29, 2020
This week Jack asks the crucial questions about brands and influencers, and what they really want from each other. As always, his time to answer is limited! The questions this week are: 1. What do...
Video

Influencer Marketing Predictions for 2020

January 16, 2020
Influencer marketing had huge success in 2019, and it's still growing. Curious to find out what the experts thought, we asked them for their 2020 influencer marketing predictions - this is what they...
Video

Developing Your Influencer Community

January 16, 2020
Tim's back this week to talk about how you can develop your influencer commmunity and the 3 things you should be looking out for.
Video

Just Ask Jack – Week 5 – When Should You Pay Influencers?

January 15, 2020
Jack is back for 2020 full of more useful insights into the world of #InfluencerMarketing. This week he's asking and answering 5 questions against the clock on the topic of paying influencers -...
Video

How do you Prepare for 2020 Success?

January 9, 2020
Influencer Marketing had a great year in 2019, and 2020 promises to be even bigger. So, what key things can you do now, that will insure success throughout the year?
Podcast

The Influential Times Episode 6

December 19, 2019
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of December, adding our two cents. From hit...
Video

Just Ask Jack – Week 4 – Let’s Stop Using “Micro”, “Macro” & “Nano” to Describe Influencers

December 19, 2019
This week Jack talks about the issues surrounding the fact that influencers are only categorised by their audience size, and provides some helpful alternatives.
Video

Let’s Make a Pledge to Stop Using “Micro”, “Macro” and “Nano”

December 17, 2019
This week Andy Crestodina, Ronald Van Loon, Neal Schaffer and Alistair Wheate discuss how influencers are currently labelled & why it's not working.
Video

Influencer Interview Series: Jay Palter

December 16, 2019
Jay Palter stopped by our offices to talk to Jack Morel-Paulo about influencer marketing and the importance of social capital when partnering with influencers. Get the full scoop here.
Video

Influencer Interview Series: Neil Cattermull

December 13, 2019
We had the pleasure of having Neil Cattermull come and visit our London office, and so seized the opportunity to ask him a few questions, here's what he had to say!
Video

Influencer Interview Series: Neal Schaffer

December 12, 2019
Onalytica's Jack Morel-Paulo sits down with Marketing Consultant/Author/Speaker Neal Schaffer to talk about influencer marketing and the trends that they see coming in the future.
Video

Influencer Interview Series: Brian Solis

December 10, 2019
Onalytica CEO Tim Williams chats to Digital Analyst and Anthropologist Brian Solis in the latest influencer interview discussing his interests, his book and what it's like being an influencer.
Video

How to Write an Influencer Marketing Business Case

December 5, 2019
The first of Onalytica's "Influencer Chats" series. In this episode we hear Kelvin Lee, Global Director of Social Media Experience at Refinitiv, Marie Faulkner, Senior Social Media Manager at Marie...
Video

Just Ask Jack – Week 3 – Writing An Influencer Marketing Business Case

December 4, 2019
Just Ask Jack is here again to answer your influencer marketing questions and queries. This week Jack is tackling the issue of business cases, so if you're thinking of implementing influencer...
Video

How do I Get my Execs to Raise Their Profile on LinkedIn & Twitter?

November 29, 2019
For Tim's Top Tips this week Tim discusses how to get your cynical execs to raise their profile on LinkedIn and Twitter, and the benefits of doing so.
Video

Just Ask Jack – Week 2 – Roles & Responsibilities

November 20, 2019
We're back with Jack! This week Jack's answering our questions about Roles & Responsibilities and he's going to try and answer each question within 10 seconds. #JAJ
Video

Just Ask Jack – Week 1 – Influencer Marketing Strategy

November 13, 2019
Welcome to Just Ask Jack! This week Jack's answering our questions about Influencer Marketing Strategy and he's going to try and answer each question within 10 seconds. #JAJ
Video

Should We Use The Term “Influencer”?

November 11, 2019
For Tim's Top Tips on Influencer Marketing this week, the question is should I use the term "influencer" or not? The market has gone crazy with terms like "macro", "micro", "nano" and "mega" - but is...
Podcast

The Influential Times Episode 5

November 3, 2019
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of October, adding our two cents. From...
eBook

The Complete Guide to Industry & B2B Influencer Marketing

October 23, 2019
A playbook created to equip B2B marketers with all the tools and guidance they need to partner with industry influencers to: increase brand awareness, fast track perception change, increase demand...
Video

Should You Work With Influencers if They Express Certain Views?

September 27, 2019
This week Onalytica CEO Tim Williams discusses whether you should work with influencers who have expressed certain political or religious views, or, if they've worked with one of your...
Video

Is Tagging People on Social Smart or Spammy?

September 12, 2019
Tim's Top Tips Episode 21! To tag or not to tag? That is the question a lot of people ask themselves when posting on social media. Is it smart or spammy? Watch this video to understand how to best...
Podcast

The Influential Times Episode 4

September 12, 2019
We've been putting aside real content gems to provide you all with a round up of what's been going on throughout August. Instagram came up quite a few times again this month! This time it wasn't a...
Video

Influencer Interview Series: Theodora Lau

September 9, 2019
Onalytica CEO spent some time with speaker, writer, influencer Theodora Lau discussing her interests and what it's like being an influencer.
Video

How can influencer marketing power your ABM strategy?

August 27, 2019
Tim's Top Tips is back! Account Based Marketing is a hot topic at the moment, this week CEO Tim discusses how influencer marketing can help with your ABM strategy, don't miss out!
Podcast

The Influential Times Episode 3

August 14, 2019
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout July, adding our two cents. Instagram were the star of...
Video

What is the top reason most influencer marketing programs fail?

July 9, 2019
This week Tim looks into the why your influencer marketing program may fail, and what can be done about it.
Podcast

The Influential Times Episode 2

July 7, 2019
Episode 2 of The Influential Times - A roundup of the top 5 insights, movements and changes in the influencer marketing industry for July 2019. The influencer marketing space is expected to grow...
Video

Should I outsource my influencer marketing to agencies?

June 14, 2019
Should I outsource my influencer marketing to agencies?
Video

How do I Phrase my Initial Message to Influencers?

June 12, 2019
Contacting influencers for the first time can be daunting at the best of times, in this week's episode, CEO of Onalytica Tim explains the top things to remember when reaching out to influencers in an...
Video

How Can You Deliver the Best Results Within 3 months?

June 12, 2019
How can you deliver best results within 3 months when starting off an influencer marketing program?
Podcast

The Influential Times Episode 1

June 7, 2019
Episode 1 of The Influential Times - A roundup of the top 5 insights, movements and changes in the influencer marketing industry in June 2019. Keith Weed, ex-CMO of Unilever, has invested in...
Video

How do you Influence the C-Suite in B2B Marketing?

May 16, 2019
Onalytica CEO Tim Williams discusses how you can reach those C-Suite prospects through a few target influencers
Video

How Much Time Should be Dedicated to Influencer Marketing?

May 16, 2019
This week Tim's in NYC talking about how much time should be dedicated to influencer marketing by marketing/coms professionals
Video

How do you best measure results in influencer marketing?

April 29, 2019
This week, Onalytica CEO Tim Williams discusses the best way to measure influencer marketing results.
Video

How important is follower count when selecting the influencers you’d like to work with?

April 29, 2019
Follower count should not be the only measurement that's looked at before working with an influencer. Onalytica CEO Tim Williams discusses more accurate metrics that can be used to decide who to work...
Video

What industry influencers are looking to achieve when partnering with brands

April 11, 2019
This week's episode of Tim's Top Tips see's the Onalytica CEO discuss what it is that industry influencers are really looking for when they partner with brands.
Video

Why do you need an influencer marketing playbook?

April 10, 2019
This week Onalytica CEO Tim Williams discusses why it's crucial to have an influencer marketing playbook.
Video

Are employees your real influencers?

April 1, 2019
Brand Trust has been eroded to an all-time low. Consumers do not believe advertising anymore. Employees are your largest asset and can play a key role in influencing your target audience. What is the...
Video

Which Channel is Best for Your Influencer Marketing Program?

March 22, 2019
In the fifth edition of Tim's Top Tips he discusses various social media platforms from Social Media Marketing World 2019!
Video

How is influencer marketing changing job roles?

March 16, 2019
Onalytica CEO Tim Williams looks into how influencer marketing is shaping the skills that are required in marketing and comms.
Video

Is influencer marketing risky to your brand reputation?

March 14, 2019
Fourth episode of Tim's Top Tips, this week Tim discusses whether influencer marketing can actually risk your brand reputation
Video

Should you pay Influencers?

March 8, 2019
Third episode of Tim's Top Tips, this week discussing whether brands should pay influencers for the work they do.
Video

What is an Influencer?

March 6, 2019
Tim Williams CEO at Onalytica, shares his valuable insights in another episode of "Tim's Top Tips" - this week exploring the question "What is an Influencer?"
Video

How many influencers should you engage when starting an Influencer Marketing Program?

February 18, 2019
Tim Williams CEO at Onalytica answers a question he gets asked a lot. How many influencers should you engage when starting an Influencer Marketing Program?
eBook

An Evaluation of Brand Influencer Partnerships

December 13, 2018
This is a new market research study into exactly how brand-influencer partnerships work as told by the influencers and brands themselves. Included in this report are lots of key stats around what...
eBook

Employee Advocacy 2.0

October 11, 2018
This guide is for anyone in Marketing and Communications who are running Influencer Marketing, Employee Advocacy and Social Selling programs to increase their brand awareness, shape brand perception...
Podcast

Influencer Marketing in the B2SMB Space – Feat. Robert Levin

October 11, 2018
Influencer Marketing in the B2SMB Space - Feat. Robert Levin Chief SMB Officer & Editor-in-chief at RSL Media
Podcast

The 4 Main Reasons Brands Engage With Influencers

September 1, 2018
Why do brands engage with influencers? Is it just to try and “reach” the audience of those influencers? Or is there more to influencer engagement than just being an alternative form of...
Video

How to Write a Good Brief When Working with Influencers

August 22, 2018
We're very lucky to have 3 top FinTech influencers join us for this discussion on the importance of writing a good brief when working with influencers. • Specificity vs flexibility – is it...
Video

Influencers – Who They Are and How to Pick Them for Your Business feat Ian Moyse

August 22, 2018
In this webinar we will be discussing what makes an influencer, who they are and how to pick them for your business, looking at: 1. Understanding influencer objectives & motivations 2. How to...
Video

The 5 key influencer personas

August 22, 2018
Alistair Wheate from Onalytica takes us through the 5 different influencer profiles, how to engage with them and how they can add value to your brand
Video

How to choose influencers based on your business values

August 22, 2018
Brands are working with influencers to create marketing partnerships based on mutual value exchanges, to more effectively communicate with and influence their target audiences. These partnerships...
Podcast

Podcast with Philip Brown

August 24, 2017
Podcast With Philip Brown - Head of Influencer Marketing at Come Round - The Social Influencer Marketing Agency.
eBook

White Paper: The Definitive Practical Guide to IRM

August 17, 2017
We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers...
Podcast

Using Influencer Marketing to Develop New Business

August 1, 2017
An interview with Shane Barker - Digital Strategist | Business Development Consultant - on how to use influencer marketing to develop new business.
Podcast

Using Influencer Marketing to Maximise Your Social with Neal Schaffer

March 14, 2017
An interview with Neal Schaffer - Social Media Keynote Speaker, Consultant and Author on how to use influencer marketing to maximise your social
Podcast

Influencer Marketing: How to #ThinkLikeaFan

February 20, 2017
An interview with Brian Fanzo the founder of iSocialFanz on the importance of influencer marketing and how to #ThinkLikeaFan
Podcast

Cities4Climate Power of Influencer Engagement with Andrea Learned and Stephanie Stuckey Benfield

February 1, 2017
An interview with digital thought leadership strategist Andrea Learned known for her work in climate change and sustainability, and Stephanie Stuckey Benfield Chief Resiliance Officer at the Mayor's...
Podcast

Under the Influence – Panel Discussion with Philip Trippenbach, Ross Breadmore and Lucy Hall

October 17, 2016
A discussion on influencer marketing with members of the panel for our Under the Influence networking event. We spoke to Ross Breadmore - Associate Director Innovation at Synechron, Philip...
Podcast

Under the Influence – Podcast with Spiros Margaris, Alexandra Bozova and Darian Sims

July 26, 2016
A pre-event interview on influencer marketing with members of the panel for our Under the Influence networking event. We spoke to Spiros Margaris, #1 Global Influencer in #Fintech; Darian Sims,...
Podcast

Brand Storytelling – Influencer Marketing

January 26, 2016
An interview by Newsmodo with Tim Williams CEO of Onalytica on the topic of storytelling in content marketing, and the relationship between content marketing and influencer marketing.
Podcast

Wearable Tech with Tom Emrich

January 20, 2016
Onalytica spoke to Tom Emrich, the founder of We Are Wearables the largest wearable tech community of its kind in the world, to gather his views on the wearable tech industry. In this podcast Tom...
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