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Video

How to Write an Influencer Marketing Business Case

December 5, 2019
The first of Onalytica's "Influencer Chats" series. In this episode we hear Kelvin Lee, Global Director of Social Media Experience at Refinitiv, Marie Faulkner, Senior Social Media Manager at Marie...
Video

Just Ask Jack – Week 3 – Writing An Influencer Marketing Business Case

December 4, 2019
Just Ask Jack is here again to answer your influencer marketing questions and queries. This week Jack is tackling the issue of business cases, so if you're thinking of implementing influencer...
Video

How do I Get my Execs to Raise Their Profile on LinkedIn & Twiter?

November 29, 2019
For Tim's Top Tips this week Tim discusses how to get your cynical execs to raise their profile on LinkedIn and Twitter, and the benefits of doing so.
Video

Just Ask Jack – Week 2 – Roles & Responsibilities

November 20, 2019
We're back with Jack! This week Jack's answering our questions about Roles & Responsibilities and he's going to try and answer each question within 10 seconds. #JAJ
Video

Just Ask Jack – Week 1 – Influencer Marketing Strategy

November 13, 2019
Welcome to Just Ask Jack! This week Jack's answering our questions about Influencer Marketing Strategy and he's going to try and answer each question within 10 seconds. #JAJ
Video

Should We Use The Term “Influencer”?

November 11, 2019
For Tim's Top Tips on Influencer Marketing this week, the question is should I use the term "influencer" or not? The market has gone crazy with terms like "macro", "micro", "nano" and "mega" - but is...
Podcast

The Influential Times Episode 5

November 3, 2019
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout the month of October, adding our two cents. From...
eBook

The Complete Guide to Industry & B2B Influencer Marketing

October 23, 2019
A playbook created to equip B2B marketers with all the tools and guidance they need to partner with industry influencers to: increase brand awareness, fast track perception change, increase demand...
Video

Should You Work With Influencers if They Express Certain Views?

September 27, 2019
This week Onalytica CEO Tim Williams discusses whether you should work with influencers who have expressed certain political or religious views, or, if they've worked with one of your...
Video

Is Tagging People on Social Smart or Spammy?

September 12, 2019
Tim's Top Tips Episode 21! To tag or not to tag? That is the question a lot of people ask themselves when posting on social media. Is it smart or spammy? Watch this video to understand how to best...
Podcast

The Influential Times Episode 4

September 12, 2019
We've been putting aside real content gems to provide you all with a round up of what's been going on throughout August. Instagram came up quite a few times again this month! This time it wasn't a...
Video

Influencer Interview Series: Theodora Lau

September 9, 2019
Onalytica CEO spent some time with speaker, writer, influencer Theodora Lau discussing her interests and what it's like being an influencer.
Video

How can influencer marketing power your ABM strategy?

August 27, 2019
Tim's Top Tips is back! Account Based Marketing is a hot topic at the moment, this week CEO Tim discusses how influencer marketing can help with your ABM strategy, don't miss out!
Podcast

The Influential Times Episode 3

August 14, 2019
For the last month we've been putting aside real content gems to provide you all with an industry round up of what's been going on throughout July, adding our two cents. Instagram were the star of...
Video

What is the top reason most influencer marketing programs fail?

July 9, 2019
This week Tim looks into the why your influencer marketing program may fail, and what can be done about it.
Podcast

The Influential Times Episode 2

July 7, 2019
Episode 2 of The Influential Times - A roundup of the top 5 insights, movements and changes in the influencer marketing industry for July 2019. The influencer marketing space is expected to grow...
Video

Should I outsource my influencer marketing to agencies?

June 14, 2019
Should I outsource my influencer marketing to agencies?
Video

How do I Phrase my Initial Message to Influencers?

June 12, 2019
Contacting influencers for the first time can be daunting at the best of times, in this week's episode, CEO of Onalytica Tim explains the top things to remember when reaching out to influencers in an...
Video

How Can You Deliver the Best Results Within 3 months?

June 12, 2019
How can you deliver best results within 3 months when starting off an influencer marketing program?
Podcast

The Influential Times Episode 1

June 7, 2019
Episode 1 of The Influential Times - A roundup of the top 5 insights, movements and changes in the influencer marketing industry in June 2019. Keith Weed, ex-CMO of Unilever, has invested in...
Video

How do you Influence the C-Suite in B2B Marketing?

May 16, 2019
Onalytica CEO Tim Williams discusses how you can reach those C-Suite prospects through a few target influencers
Video

How Much Time Should be Dedicated to Influencer Marketing?

May 16, 2019
This week Tim's in NYC talking about how much time should be dedicated to influencer marketing by marketing/coms professionals
Video

How do you best measure results in influencer marketing?

April 29, 2019
This week, Onalytica CEO Tim Williams discusses the best way to measure influencer marketing results.
Video

How important is follower count when selecting the influencers you’d like to work with?

April 29, 2019
Follower count should not be the only measurement that's looked at before working with an influencer. Onalytica CEO Tim Williams discusses more accurate metrics that can be used to decide who to work...
Video

What industry influencers are looking to achieve when partnering with brands

April 11, 2019
This week's episode of Tim's Top Tips see's the Onalytica CEO discuss what it is that industry influencers are really looking for when they partner with brands.
Video

Why do you need an influencer marketing playbook?

April 10, 2019
This week Onalytica CEO Tim Williams discusses why it's crucial to have an influencer marketing playbook.
Video

Are employees your real influencers?

April 1, 2019
Brand Trust has been eroded to an all-time low. Consumers do not believe advertising anymore. Employees are your largest asset and can play a key role in influencing your target audience. What is the...
Video

Which Channel is Best for Your Influencer Marketing Program?

March 22, 2019
In the fifth edition of Tim's Top Tips he discusses various social media platforms from Social Media Marketing World 2019!
Video

How is influencer marketing changing job roles?

March 16, 2019
Onalytica CEO Tim Williams looks into how influencer marketing is shaping the skills that are required in marketing and comms.
Video

Is influencer marketing risky to your brand reputation?

March 14, 2019
Fourth episode of Tim's Top Tips, this week Tim discusses whether influencer marketing can actually risk your brand reputation
Video

Should you pay Influencers?

March 8, 2019
Third episode of Tim's Top Tips, this week discussing whether brands should pay influencers for the work they do.
Video

What is an Influencer?

March 6, 2019
Tim Williams CEO at Onalytica, shares his valuable insights in another episode of "Tim's Top Tips" - this week exploring the question "What is an Influencer?"
Video

How many influencers should you engage when starting an Influencer Marketing Program?

February 18, 2019
Tim Williams CEO at Onalytica answers a question he gets asked a lot. How many influencers should you engage when starting an Influencer Marketing Program?
eBook

An Evaluation of Brand Influencer Partnerships

December 13, 2018
This is a new market research study into exactly how brand-influencer partnerships work as told by the influencers and brands themselves. Included in this report are lots of key stats around what...
eBook

Employee Advocacy 2.0

October 11, 2018
This guide is for anyone in Marketing and Communications who are running Influencer Marketing, Employee Advocacy and Social Selling programs to increase their brand awareness, shape brand perception...
Podcast

Influencer Marketing in the B2SMB Space – Feat. Robert Levin

October 11, 2018
Influencer Marketing in the B2SMB Space - Feat. Robert Levin Chief SMB Officer & Editor-in-chief at RSL Media
Podcast

The 4 Main Reasons Brands Engage With Influencers

September 1, 2018
Why do brands engage with influencers? Is it just to try and “reach” the audience of those influencers? Or is there more to influencer engagement than just being an alternative form of...
Video

How to Write a Good Brief When Working with Influencers

August 22, 2018
We're very lucky to have 3 top FinTech influencers join us for this discussion on the importance of writing a good brief when working with influencers. • Specificity vs flexibility – is it...
Video

Influencers – Who They Are and How to Pick Them for Your Business feat Ian Moyse

August 22, 2018
In this webinar we will be discussing what makes an influencer, who they are and how to pick them for your business, looking at: 1. Understanding influencer objectives & motivations 2. How to...
Video

The 5 key influencer personas

August 22, 2018
Alistair Wheate from Onalytica takes us through the 5 different influencer profiles, how to engage with them and how they can add value to your brand
Video

How to choose influencers based on your business values

August 22, 2018
Brands are working with influencers to create marketing partnerships based on mutual value exchanges, to more effectively communicate with and influence their target audiences. These partnerships...
Podcast

Podcast with Philip Brown

August 24, 2017
Podcast With Philip Brown - Head of Influencer Marketing at Come Round - The Social Influencer Marketing Agency.
eBook

White Paper: The Definitive Practical Guide to IRM

August 17, 2017
We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers...
Podcast

Using Influencer Marketing to Develop New Business

August 1, 2017
An interview with Shane Barker - Digital Strategist | Business Development Consultant - on how to use influencer marketing to develop new business.
Podcast

Using Influencer Marketing to Maximise Your Social with Neal Schaffer

March 14, 2017
An interview with Neal Schaffer - Social Media Keynote Speaker, Consultant and Author on how to use influencer marketing to maximise your social
Podcast

Influencer Marketing: How to #ThinkLikeaFan

February 20, 2017
An interview with Brian Fanzo the founder of iSocialFanz on the importance of influencer marketing and how to #ThinkLikeaFan
Podcast

Cities4Climate Power of Influencer Engagement with Andrea Learned and Stephanie Stuckey Benfield

February 1, 2017
An interview with digital thought leadership strategist Andrea Learned known for her work in climate change and sustainability, and Stephanie Stuckey Benfield Chief Resiliance Officer at the Mayor's...
Podcast

Under the Influence – Panel Discussion with Philip Trippenbach, Ross Breadmore and Lucy Hall

October 17, 2016
A discussion on influencer marketing with members of the panel for our Under the Influence networking event. We spoke to Ross Breadmore - Associate Director Innovation at Synechron, Philip...
Podcast

Under the Influence – Podcast with Spiros Margaris, Alexandra Bozova and Darian Sims

July 26, 2016
A pre-event interview on influencer marketing with members of the panel for our Under the Influence networking event. We spoke to Spiros Margaris, #1 Global Influencer in #Fintech; Darian Sims,...
Podcast

Brand Storytelling – Influencer Marketing

January 26, 2016
An interview by Newsmodo with Tim Williams CEO of Onalytica on the topic of storytelling in content marketing, and the relationship between content marketing and influencer marketing.
Podcast

Wearable Tech with Tom Emrich

January 20, 2016
Onalytica spoke to Tom Emrich, the founder of We Are Wearables the largest wearable tech community of its kind in the world, to gather his views on the wearable tech industry. In this podcast Tom...
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