Popular
Most Recent
Best PracticeMarketing
The Employee Advocacy Magic Question: “What’s in it For Me?”
April 18, 2019
A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were:
They are not sure what content they are allowed...
Influencer ListsEnvironment
Renewables and Future of Energy: Top 100 Influencers
April 17, 2019
Ideas have varied when it comes to facing climate issues, from space solar panels to floating cities, there’s no shortage of futuristic visions. Nevertheless, the world is currently transitioning...
Best PracticeMarketing
Are Influencers Key to Your SEO Success?
April 16, 2019
SEO is something that us marketers of small, large and everything in-between organizations, both love and fear. According to HubSpot, up to 90% of traffic originates from search engines, and 64% use...
Best PracticeMarketing
5 Questions you Should ask Before Paying an Influencer
April 9, 2019
*This post was written by guest blogger, Philip Peters, Head of Social & Paid Media at Travelport.*
The debate around whether you should pay influencers in B2B marketing is nothing new. Here’s why...
Best PracticeMarketing
What’s Stopping Employees From Engaging On Social Media?
April 4, 2019
One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...
Best PracticeMarketing
Why Employee Advocacy is More Than Just an Intranet
March 28, 2019
The phrase "employee advocacy" conjures a lot of thoughts in the minds of the marketers. It can raise the prospect of having to rely on colleagues to be the conduit for the messages you've spent...
InterviewsTech
Interview with Joanne Moretti
March 27, 2019
With 30+ Years in the High Tech Industry, serving as an executive in Chief Marketing Officer roles, Sales GM roles as well as full P&L roles, at various Fortune 500 companies, Joanne is a world-class...
Best PracticeEvents
Onalytica Named MarTech Vendor of the Year
March 26, 2019
We are very proud and honoured to have been named MarTech Vendor of the Year at this year's B2B Marketing 2019 Martech Awards. We would like to take this moment to acknowledge our incredible team at...
Best PracticeMarketing
Influencer Marketing: A Week in the Life Supporting an Influencer Marketer
March 21, 2019
MONDAY
I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...
InterviewsEducation
Interview with Greg Jenkins
March 21, 2019
Greg Jenkins is a dedicated and passionate leader, facilitator, coach and mentor dedicated to helping people and teams achieve higher levels of performance. Greg completed a successful 28+ year US...
Influencer ListsFinance
Wealth Management: Top 100 Influencers
March 20, 2019
WHAT IS WEALTH MANAGEMENT AND WHY IS THE MARKET CHANGING?
Wealth Management incorporates financial planning, investment portfolio management and a number of aggregated financial services. Wealth...
Influencer ListsEventsTech
Cybersecurity: Top 100 Influencers at RSA Conference 2019
March 14, 2019
The Ever-Growing Global Importance of Cybersecurity
Cybersecurity risks are growing in frequency and scale. At $600 billion, the global cost of cybercrime has reached 0.8% of the world’s GDP,...
Best PracticeEducationMarketing
Why You Should Integrate Influencer Marketing & Employee Advocacy in 2019
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
Influencer ListsEvents
International Women’s Day – Top 100 Influencers on Gender Equality and Diversity
March 8, 2019
WHAT IS INTERNATIONAL WOMEN’S DAY AND WHERE DID IT ALL START?
International Women’s Day (IWD) gets more and more attention every year, particularly now that social media has become so crucial in...
Best PracticeTech
How do Influencers Impact the Media Agenda in AI?
February 28, 2019
Artificial Intelligence: what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in...
Best PracticeHealth
Digital Disruption in US Healthcare: US Influencer Insights
February 27, 2019
American consumers want more convenient, digitally accessible healthcare and technology is the way to get there. Improving technologies such as wearables give people the ability to track their health...
Best Practice
Can Employee Advocacy Drive Sales?
February 14, 2019
Trust in branded content is decreasing, all while trust in people is increasing. With this said, many organizations seem yet to realize that one of their most powerful trust facilitators and sales...
Best Practice
10 Questions to ask When Buying an Influencer Marketing Platform
February 12, 2019
2019 is yet another big year for influencer marketing. As influencer marketing continues to grow in awareness and popularity, both supply and demand for influencer marketing platforms is continually...
InterviewsTech
Interview with Rob McCargow
February 4, 2019
Rob works with partners across academia, government, technology vendors, start-ups, and other key stakeholders, in order to drive innovation within PwC and develop new services for clients. He is an...
Best PracticeFinance
Digital Innovation Within the US Banking Influencer Community
January 30, 2019
Whilst challenger banks haven’t been as big a hit in the US as they have in the UK and across Europe, they are certainly making themselves known. What’s more interesting is that the successful...
InterviewsFinance
Interview with David Jimenez Maireles
January 30, 2019
David Jiménez Maireles is Country Head of Spain at Raisin. He heads up Raisin’s business in Spain, to lead marketing, and growth efforts and forging key partnerships with fintech companies and...
InterviewsTech
Interview with Vladimer Botsvadze
January 24, 2019
Vladimer Botsvadze is a globally renowned, multi award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, professor, keynote speaker and TV...
Best PracticeFinance
Digital Innovation Within the UK Banking Influencer Community
January 10, 2019
Two-thirds of bank branches in the UK have closed in the past 30 years. Customers are choosing mobile apps and businesses are investing heavily in digital. Banks need an online presence to survive...
InterviewsMarketing
Interview with Brian Hansford
January 8, 2019
I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive...
InterviewsTech
Interview with Joanna Young
December 21, 2018
Joanna Young has executive-level experience in CIO and CFO positions, with a proven track record providing digital leadership and guidance to executives, teams, and individuals from the Fortune 100...
InterviewsTech
Interview with Jos Creese
December 20, 2018
With over 30 years IT leadership experience, Jos has held a variety of CIO roles and non-executive director positions. He is a recognised independent analyst and researcher, Past President of the...
InterviewsTech
Interview with Dean Johnson
December 14, 2018
As an accomplished Design, Technology and Innovation Consultant at Activrightbrain, Writer, Presenter, Host, Futurologist and BBC tech pundit, Dean Johnson is shaping the connected future for Film,...
Best PracticeMarketing
An Evaluation of Brand Influencer Partnerships
December 13, 2018
We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...
InterviewsFinance
Interview with Stuart Wilson
November 27, 2018
I have spent the last 30 years working in financial services, mostly in B2B roles and for a range of big and small brands from Friends Provident to LV= and Just Retirement. I have also run my own...
Influencer ListsTech
The Future of Recruitment: Top 100 Influencers
November 26, 2018
As businesses become more global and technological advances in AI and automation change the way we work, so does the landscape of recruitment. Whereas in the past most workers had largely...
Best PracticeMarketing
Influencer Marketing Tips Going Into 2019
November 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...
Best PracticeMarketing
How to Help Your Employees Become Influencers
November 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...
InterviewsEdTech
Interview with Sylvia Duckworth
November 13, 2018
Sylvia Duckworth is an award-winning Canadian educator with more than 30 years teaching experience in the public and private systems. Her mantra is “Connect, Collaborate, Create” and she is...
Best PracticeMarketing
Is Employee Advocacy Just for B2B?
November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
Best Practice
5 Reasons Why Your Employees Should be on Social Media
November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
InterviewsMarketing
Interview with Robert Levin
October 30, 2018
Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specialising in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs...
Best PracticeMarketing
Employee Advocacy 2.0
October 11, 2018
We are very excited to announce that just over a year on, we are publishing yet another guide book - this time on Employee Advocacy. Back in August last year we published our Definitive Guide to...
InterviewsMarketing
Interview with Andy Crestodina
October 1, 2018
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice...
InterviewsTech
Interview with William McKnight
September 7, 2018
William functions as Strategist, Lead Enterprise Information Architect, and Program Manager for organizations worldwide making data into a key asset. He has worked with and advised many of the...
InterviewsMarketing
Interview with Jamil Ahmed
September 7, 2018
CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans for Small Businesses to...
InterviewsTech
Interview with Joel Backaler
September 3, 2018
Joel Backaler is a global marketing strategist, author, and international keynote. He is a Managing Director at Frontier Strategy Group, and his thought leadership has been featured in Forbes, BBC,...
InterviewsFinance
Interview with Charlotte Halkett
August 29, 2018
Charlotte is MD Insurance Product at buzzvault, a radical new insurtech proposition offering the world’s first truly intelligent, personalised home insurance based on a digital catalogue of...
InterviewsFinance
Interview with Prajit Nanu
August 29, 2018
My name is Prajit Nanu. I am Co-founder and CEO at InstaReM, Asia-Pacific’s leading digital cross-border payments company, where we help individuals, SMEs and financial institutions to transfer...
InterviewsTech
Interview with Rick van der Lans
August 29, 2018
Rick van der Lans is a highly-respected independent analyst, consultant, author, and internationally acclaimed lecturer specializing in data warehousing, business intelligence, big data, and database...
InterviewsTech
Interview with Sarah-Jayne Gratton
August 23, 2018
Dr Sarah-Jayne Gratton is a global brand influencer who has worked with brands across the world to build both their professional and social capital. She is a member of the Siemens Influencer...
Influencer ListsHealth
Obesity, Diabetes & the Sugar Problem: Top Influencers Brands & Publications
August 9, 2018
Obesity occurs when energy intake from food or drink consumption is greater than the energy expenditure through metabolism or exercise. The World Health Organisation has stated that obesity has...
InterviewsTech
Interview with Shailendra Kumar
August 8, 2018
Shailendra is a keynote speaker, influencer and a thought-leader in the Artificial Intelligence space . With an experience of over 23 years working with Corporates, Software Vendors and Consulting...
InterviewsTech
Interview with Chris Webb
August 8, 2018
Chris is an experienced consultant and trainer specializing in the Microsoft BI stack and in particular Power BI,SQL Server Analysis Services, MDX, DAX, M, Power Pivot and Power Query. He’s been...
InterviewsMarketing
Interview with Timothy Snow
August 7, 2018
Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Talent Management / Promotions...
InterviewsTech
Interview with Wayne Eckerson
August 7, 2018
Wayne Eckerson is an internationally recognized thought leader in the business intelligence and analytics field. Wayne has been a thought leader in the business intelligence and analytics field since...
InterviewsTech
Interview with Brian Moran
August 7, 2018
Brian has spent the last 20+ years helping America’s entrepreneurs realize their dreams. Prior to starting his 3rd company in 2012, he was the Executive Director of Sales Development at the Wall...
InterviewsTech
Interview with Arjen van Berkum
July 30, 2018
Arjen van Berkum is a Dutch national and is involved in analytics, big data and machine learning from the year 2002 and onward. First in marketing intelligence and database marketing but moving on to...
Best PracticeMarketing
Giving Pharmaceuticals an Influencer Health Kick
July 26, 2018
TLDR:
Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs
Regulatory hurdles mean sharing content and mobilising influencers becomes a...
Influencer ListsEducationTech
STEM: Top Influencers, Brands and Publications
July 25, 2018
STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines, typically used when addressing education policy and curriculum choices in...
InterviewsTech
Interview with Dean Anthony Gratton
July 20, 2018
Dr Dean Anthony Gratton is a technology futurist and influencer. He has worked extensively within the wireless communications R&D industry where his wireless research work has been patented. Dean is...
Best PracticeMarketing
#TwitterPurge – a Much Needed Shake up for Influencer Marketing?
July 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...
InterviewsMarketing
Interview with Sandeep Raut
July 19, 2018
Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery.
...
InterviewsMarketing
Interview with Tony Baer
July 18, 2018
One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He has established two new research...
InterviewsTech
Interview with Philip Seamark
July 17, 2018
Philip Seamark a senior BI architect, author and Microsoft data platform MVP with more than 25 years of commercial experience delivering business applications across multiple technologies. He is an...
InterviewsMarketing
Interview with Adam Saxton
July 17, 2018
Adam Saxton is just a guy in a cube doing the work! Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. He is based in...
InterviewsMarketing
Interview with Jonathan Aufray
July 17, 2018
Jonathan Aufray is the co-founder and CEO at Growth Hackers. He helps startups, SMBs and fellow entrepreneurs grow with growth hacking and digital marketing. In the past 15 years, he has lived in 7...
Best PracticeMarketing
Key Takeaways from attending 7 Talks at B2B Ignite 2018
July 16, 2018
B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B...
Influencer ListsEnvironment
Sustainability: Top Influencers, Brands and Publications
July 11, 2018
For professionals in the global sustainability world, building and leveraging influence is about scaling positive impact. Time is of the essence in this field, so being more visible and 'vocal'...
InterviewsTech
Interview with John P. White
July 2, 2018
John P White is the Chief Technical Officer and Co-Founder of UnlimitedViz, the makers of tyGraph. He holds a Master’s degree in Engineering from the University of Guelph and has been a Microsoft...
InterviewsTech
Interview with Hyoun Park
June 25, 2018
Hyoun Park is the CEO and Founder of Amalgam Insights, an industry analyst firm focused on managing technology at scale for emerging business models. Over the past 20+ years, Park has been at the...
Best Practice
Weeding Out Influencers Who Buy Fake Followers
June 25, 2018
Weeding Out Influencers Who Buy Fake Followers - What Needs To Happen Next? - Part 1
There’s been a lot of coverage and discussion in the last week about Unilever’s decision to stop working with...
InterviewsTech
Interview with Tamara Dull
June 22, 2018
“If you can’t explain it simply, you don’t understand it well enough.” This Einstein quotes reminds me that complexity is hard, but simplicity is even harder. I have always loved the...
InterviewsTech
Interview with Merv Adrian
June 20, 2018
With over three decades of experience in IT, from programming to marketing and strategy, to IT market analysis, to research executive, Mr. Adrian now focuses on helping IT users and vendors be more...
InterviewsTech
Interview with Ronald Van Loon
June 15, 2018
Director of Adversitement, Course Advisor for professional certification company Simplilearn. Ranked Top 3 Global Big Data Influencers on Onalytica. Globally recognized IoT, Machine Learning,...
Influencer ListsB2C
Top 100 Most Influential UK and US Mummy Bloggers
June 13, 2018
Mummy bloggers continue to command dedicated followings in their millions, and the main reason for this is readers appreciate the honesty and authenticity of their posts. A real mother, blogging...
InterviewsTech
Interview with Ganapathi Pulipaka
June 12, 2018
Dr. Ganapathi Pulipaka is the CEO, Chief Data Officer, Chief Data Scientist, and SAP Technical Lead of DeepSingularity LLC, a premier SAP and artificial intelligence consulting firm. He is also a...
InterviewsTech
Interview with Antonio Grasso
June 7, 2018
Antonio Grasso, who started out as a developer and software architect in the IT industry, has led large projects for the Italian government. Antonio is the founder and CEO of Digital Business...
Influencer ListsTech
Business Intelligence: Top Influencers, Brands and Publications
June 6, 2018
Business intelligence (BI) refers to technologies, applications, infrastructure, tools and best practices for the collection, integration, analysis, and presentation of business information to...
InterviewsMarketing
Interview with Lillian Pierson, P.E.
May 29, 2018
Lillian Pierson is a Data Strategist that specializes in training and advising. She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data...
InterviewsMarketing
Interview with Carme Artigas
May 25, 2018
Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Carme Artigas has more than 20 years of experience in...
Influencer ListsFinance
FinTech 2018: Hot Topics and Top Influencers
May 21, 2018
FinTech is a relatively new industry applying technology to improve financial activities. FinTech companies consist of both startups and established financial and technology companies trying to...
InterviewsMarketing
Interview with Shep Hyken
May 16, 2018
Shep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships...
Best PracticeMarketing
How Many Influencers Should You Work With for Maximum Success?
May 3, 2018
A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...
Best PracticeMarketing
What are the Experts Saying About Influencer Marketing?
April 26, 2018
Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand &...
Best PracticeMarketing
How to Guarantee Content Shares From Influencers
April 19, 2018
What is a content marketer's ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation - often using content performance metrics such as views, social...
Influencer ListsTech
Data Science: Top 100 Influencers, Brands and Publications
April 18, 2018
Data science is the science of extracting knowledge or insights from data in various forms. From finance, to marketing, tech to energy, data science is used in every industry. At the heart of...
InterviewsMarketing
Interview with Andy Crestodina
April 5, 2018
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice...
InterviewsMarketing
Interview with Nikhil Jain
April 3, 2018
Hi, I am Nikhil Jain, a “ResearchPreneur” – an Entrepreneur with research as his core interest to solve more complex problems and to build solutions for masses. I am a PhD student in...
Best PracticeMarketing
Do you Really Need to pay Influencers?
April 3, 2018
What do you think of when you hear 'influencer marketing'? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think...
InterviewsMarketing
Interview with Dan Gingiss
March 29, 2018
Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience.
Dan is the...
Influencer ListsEnvironment
Tackling Plastic Pollution: Top 100 Influencers, Brands and Publications
March 26, 2018
Plastic has only been around for 60-70 years but it's already begun to negatively impact the natural environment and create problems for plants, wildlife and even human population. As plastic is...
InterviewsMarketing
Interview with Lilach Bullock
March 16, 2018
Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. She is listed in Forbes as one...
InterviewsMarketing
Interview with Mike Allton
March 15, 2018
Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and...
Best PracticeMarketing
Influencers are People, NOT Campaigns
March 12, 2018
As we're all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves,...
Influencer ListsTech
Digital Transformation 2018: Top 100 Influencers, Brands and Publications
March 7, 2018
Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating...
InterviewsTech
Interview with Bill Mew
March 2, 2018
I’ve always worked in the tech sector, focusing on problem solving and complex communications. Initially this was as a Weapons Engineering Office in the Royal Navy and then as an executive at the...
InterviewsTech
Interview with Ann Cavoukian
March 2, 2018
Appointed as the Information and Privacy Commissioner of Ontario, Canada in 1997, Dr. Ann Cavoukian served for an unprecedented three terms as Commissioner. In that time, she elevated the Office of...
Influencer ListsEventsMarketing
#SMMW18: Top Influencers to engage with ahead of the conference
February 28, 2018
Social Media Marketing World is the premier event for all social media marketers. This year it's taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018. It provides a...
InterviewsEnergy
Interview with Martin Bamford
February 23, 2018
Martin is a Chartered Financial Planner, Fellow of the Personal Finance Society and SOLLA Accredited Later Life Adviser at Informed Choice, the award-winning firm of Chartered Financial Planners in...
InterviewsEnergy
Interview with Mark Z. Jacobson
February 22, 2018
Mark Z. Jacobson is Director of the Atmosphere/Energy Program and Professor of Civil and Environmental Engineering at Stanford University. He is also a Senior Fellow of the Woods Institute for the...
InterviewsEnergy
Interview with Taylor Kuykendall
February 22, 2018
Taylor Kuykendall is a journalist interested in energy, science, policies, and politics. He researches a variety of news topics on coal companies covered by S&P Global Market Intelligence. He is...
Influencer ListsTech
Top Influential Developers in AI, Cloud, Cybersecurity, IoT and VR / AR / MR
February 21, 2018
Software Developers invent technology that we use every day, but may take for granted, like checking our bank balance on our phones, booking a meeting in our personal calendars, listening to music or...
InterviewsEnergy
Interview with Daniel Cohan
February 16, 2018
Associate Professor of Environmental Engineering at Rice University focusing on atmospheric modeling to inform air quality management and the impacts of energy use on the environment and health....
InterviewsEnergy
Interview with Kees van der Leun
February 14, 2018
All round dedicated sustainable energy expert with 30 years of experience in the field: consultant, business developer, manager, strategist. Renewable energy, energy efficiency, carbon emission...
InterviewsMarketing
Interview with Tiffani Bova
February 13, 2018
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Recognized in 2014 as one of the most Powerful and Influential Women in California by the National Diversity...
Influencer ListsEnergy
The Future of Energy: Top 100 Influencers, Brands and Publications
February 7, 2018
The bulk of the world's energy mix is made up by fossil fuels (coal, oil and gas). These fossil fuels produce carbon dioxide and other greenhouse gases which are the fundamental driver of climate...
Best PracticeMarketing
Are Your Influencers Buying Their Followers?
January 30, 2018
The New York Times recently published an article called: "The Follower Factory" exploring the growing demand for purchasing fake followers and engagement across social media platforms.
The article...
InterviewsTech
Interview with Carolina Rudinschi
January 30, 2018
Carolina Rudinschi, Ph.D. is the Co-founder of IIoT-World.com, the first Global Digital Media Outlet dedicated 100% to Connected Industry, Industrial Internet of Things, Industry 4.0. In less than...
InterviewsFinance
Interview with Elizabeth Lumley
January 29, 2018
Liz Lumley is a global specialist commentator on global financial technology or ‘FinTech’. She has spent over 20 years working in the financial technology space, most recently as Managing...
InterviewsTech
Interview with Caroline Wong
January 25, 2018
Caroline Wong is the Vice President of Security Strategy at Cobalt. Caroline’s close and practical information security knowledge stems from broad experience as a Cigital consultant, a Symantec...
InterviewsTech
Interview with Sarah Hill
January 25, 2018
Immersive media entrepreneur at the intersection of virtual reality, story, neurofeedback, and spirituality. National Edward R. Murrow, NAB Service to America and 12 time mid-America Emmy...
InterviewsTech
Interview with Alicia Asín
January 23, 2018
Alicia Asín is CEO and co-founder of Libelium, a Spanish IT company which designs and manufactures technological solutions for smart cities and the Internet of Things (IoT).
She is a computer...
InterviewsTech
Interview with Nuria Oliver
January 19, 2018
Nuria Oliver, is Director of Research in Data Science at Vodafone, Chief Data Scientist at Data-Pop Alliance and Chief Scientific Advisor at the Vodafone Institute. She has over 20 years of...
InterviewsTech
Interview with Lisa Seacat DeLuca
January 19, 2018
Lisa Seacat DeLuca is a Distinguished Engineer for IBM Watson Internet of Things where she leads a team called the App Factory, focused on bringing IoT use cases to market. Lisa holds a Masters of...
InterviewsFinance
Interview with Dorota Zimnoch
January 18, 2018
Dorota Zimnoch is an international fintech and insurtech expert and the Top50 global influencer. As a founder of Zing Business Consulting, Ms. Zimnoch advises corporate boards in the financial...
InterviewsMarketing
Interview with Moni Oloyede
January 18, 2018
Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and...
Best PracticeMarketing
Influencer Marketing: The Power of the "Micro-Moment"
January 17, 2018
A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying...
InterviewsFinance
Interview with Devie Mohan
January 15, 2018
Devie is a fintech marketing strategy and research professional with years of experience working with industry giants and startups. She has worked in strategy, marketing and analysis roles in firms...
InterviewsMarketing
Interview with Cory Munchbach
January 12, 2018
Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. Prior to...
InterviewsMarketing
Interview with Maxine Mackintosh
January 11, 2018
Maxine is a researcher working at the intersection of data science and dementia at University College London. Her PhD involves mining medical records for new predictors for dementia. She is...
InterviewsFinance
Interview with Theodora Lau
January 10, 2018
Theodora (Theo) Lau is an innovator, technologist, and connector, whose work seeks to act as a catalyst for innovation to improve consumer financial and physical health. She focuses on developing and...
InterviewsFinance
Interview with Penny Crosman
January 10, 2018
Penny Crosman is Editor at Large at American Banker. Prior to taking on this role, she was Editor in Chief of Bank Technology News and Technology Editor of American Banker. She has held senior...
InterviewsMarketing
Interview with Sujan Patel
January 5, 2018
Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of...
InterviewsFinance
Interview with Christina Kehl
January 4, 2018
Christina Kehl co-founded SWISS FINANCE STARTUPS (SFS), Switzerland’s first association of fintech startups, in 2014 while she was COO at Knip AG. Knip is the first mobile-based insurance broker...
Best PracticeMarketing
7 Ways you can Engage with Your Influencers
December 14, 2017
Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement...
InterviewsMarketing
Interview with Mari Smith
December 13, 2017
Mari Smith is often referred to as the “Queen of Facebook” and is widely recognized as one of the world’s foremost experts on Facebook marketing. She is a Forbes’ top Social Media Power...
InterviewsMarketing
Interview with Rachel Miller
December 11, 2017
Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. Her digital strategy has achieved global recognition working...
InterviewsMarketing
Interview with Mark Schaefer
December 11, 2017
Mark W. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. As Executive Director...
Best PracticeMarketing
5 Things to Do Now to Prepare For Influencer Marketing in 2018
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?
Once we muster the ability to look beyond...
Influencer ListsTech
Women in Tech: Hot Topics and Top Influencers
December 6, 2017
When we say tech, what do you first think of? Young men squirreling away in a dark room surrounded by half eaten pizzas, lit only by flickering lines of code – an army of wannabe Mark Zuckerbergs...
InterviewsTech
Interview with Daniel Newman
November 24, 2017
Daniel Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. His work has appeared in leading media outlets around the...
Best PracticeMarketing
5 Top Tips to Get Your Senior Execs on Social Media
November 22, 2017
When it comes to being social, a business has to start with its leaders. At Tribal Impact, it’s our mission to increase employee advocacy in a way that really adds value to businesses. But this new...
InterviewsMarketing
Interview with Melonie Dodaro
November 21, 2017
Melonie Dodaro is the author of the #1 international bestseller, The LinkedIn Code. She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and...
InterviewsSales
Interview with Tim Hughes
November 20, 2017
Tim Hughes is universally recognised as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 as the most influential social selling person in...
Best PracticeEnergyEnvironment
Interview with Andrea Learned
November 14, 2017
HOW DID YOU GET TO BECOME AN EXPERT IN CLIMATE ACTION COMMUNICATIONS?
My post-college work was all about public relations and communications for various associations and businesses. The writing and...
InterviewsMarketing
Interview with Sam Hurley
November 7, 2017
Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. He now runs his own global personal branding and influencer...
InterviewsMarketing
Interview with Daniel Knowlton
November 6, 2017
Dan is a Top #100 Digital Marketing Influencer and international speaker who went from knowing nothing about Digital Marketing, to growing an award-winning, 6 figure Digital Marketing Agency with his...
InterviewsTech
Interview with Bill Schmarzo
November 3, 2017
Bill is the CTO of Dell EMC’s Big Data and IOT Consulting Practice. He is also an Executive Fellow at the University of San Francisco School of Management. Bill has over three decades of...
Best PracticeMarketing
Key Takeaways From our Influencer Marketing Huddle Workshop
November 2, 2017
Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it's a practical, hands-on event where we gather senior B2B and B2C...
InterviewsMarketing
Interview with Jasmine Sandler
November 1, 2017
Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing...
InterviewsEdTech
Interview with Matt Miller
October 30, 2017
Matt Miller is an educator, blogger and presenter from West Central Indiana. He has infused technology and innovative teaching methods in his classes for more than 10 years. He is the author of the...
Best PracticeMarketing
14 Influencer Marketing Pearls of Wisdom
October 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...
InterviewsTech
Interview with Shira Rubinoff
October 25, 2017
Shira Rubinoff has been President of two cybersecurity firms, and consults to start-ups, helping them grow and succeed. She is on the Boards of the Executive Women’s Forum and Leading Women in...
InterviewsTech
Interview with Ian Moyse
October 24, 2017
Ian Moyse is Sales Director at Cloud Telephony provider Natterbox and Onalytica #1 Social influencer in Cloud 2017. He was awarded Sales Director of the Year by the Institute of Sales Management...
InterviewsTech
Interview with Sam Watts
October 23, 2017
Sam has 15+ years of experience in web & software development, e-learning and the online games industry, the majority of which were in a team and/or project management position. He is currently very...
InterviewsFinance
Interview with Sébastien Meunier
October 19, 2017
Sébastien has a successful track of defining business strategies and leading global transformations in Financial Institutions (from Business Lines to IT / Operations and Transverse functions). He is...
InterviewsTech
Interview with Jeffrey Bradbury
October 18, 2017
Jeffrey Bradbury, author of Kidblog: An Introduction to Blogging With Your Students, is the creator of TeacherCast.net, TeacherCast University, and Educational Podcasting Today. He is an ASCD...
InterviewsFinance
Interview with Bernard Moon
October 17, 2017
Bernard Moon is a Co-founder & Partner at SparkLabs Group, a network of startup accelerators and venture capital funds. Previously, Bernard was a Managing Director at the Lunsford Group, which is a...
InterviewsHealth
Interview with Robert Lustig
October 17, 2017
Robert Lustig is Professor emeritus of Pediatrics, Division of Endocrinology at the University of California, San Francisco (UCSF). He specializes in the field of neuroendocrinology, with an emphasis...
InterviewsEdTech
Interview with Thomas C. Murray
October 16, 2017
Thomas C. Murray serves as the Director of Innovation for Future Ready Schools at the Alliance for Excellent Education located in Washington, DC. He has testified before the United States Congress...
InterviewsParent Blogging
Interview with Maggy Woodley
October 13, 2017
Maggy Woodley started the popular Easy Crafts for Kids blog www.redtedart.com 7 years ago. Since then she has create an amazing resource of child friendly crafts for all the family to enjoy. The...
Best PracticeMarketing
Just how Mature is the Influencer Marketing Industry?
October 11, 2017
Let’s take a leap back in time to 2015.
Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...
InterviewsEdTech
Interview with Mike Tholfsen
October 10, 2017
Mike Tholfsen is a Principal Product Manager on the Microsoft Education team focusing on OneNote Class and Staff Notebooks, Learning Tools and Microsoft Teams. He is a 22 year veteran at Microsoft...
InterviewsEdTech
Interview with Jaime Casap
October 9, 2017
Jaime Casap is the Education Evangelist at Google. Jaime evangelizes the power and potential of technology and the web as enabling and supporting tools in pursuit of promoting inquiry-driven...
InterviewsTech
Interview with Tamara McCleary
October 6, 2017
Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specialising in social media brand amplification, influencer marketing, and thought leadership.
As an internationally...
Best PracticeMarketing
How to Measure Influencer Marketing Success and ROI
October 4, 2017
Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason...
Influencer ListsTech
VR 2017: Top 100 Influencers, Brands and Publications
October 4, 2017
2016 was a pivotal year for the virtual reality industry, with almost 100 million VR units shipped worldwide. We analysed the conversation back then in this blog post, and we wanted to revisit the...
InterviewsEdTech
Interview with Monica Burns
September 29, 2017
Dr. Monica Burns is an Curriculum and EdTech Consultant, Apple Distinguished Educator and Founder of ClassTechTips.com. As an educator, Monica was part of her school’s Federal Magnet Funding...
InterviewsTech
Interview with Brian Solis
September 29, 2017
Brian Solis is the Principal Analyst and futurist at Altimeter, a Prophet Company, a keynote speaker and best-selling author. Brian studies disruptive technology and its impact on business and...
Best PracticeMarketing
How to Nail Your Influencer Engagement
September 27, 2017
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it's time to start engaging with influencers on these...
InterviewsTech
Interview with Bernard Marr
September 26, 2017
Bernard Marr is an internationally best-selling business author, keynote speaker and strategic adviser to companies and governments. He is one of the world’s most highly respected experts when it...
InterviewsEdTech
Interview with Kerry Gallagher
September 26, 2017
Kerry Gallagher is a Digital Learning Specialist at St. John’s Prep in Danvers, Massachusetts. She is also Director of K-12 Education for ConnectSafely, a non-profit based in Silicon Valley...
InterviewsMarketing
Interview with Mark Fidelman
September 22, 2017
Mark Fidelman is the CEO for Fanatics Media, a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. Mark has been named a 2016 Top 20 influencer of CMOs by Forbes...
InterviewsMarketing
Interview with Zontee Hou
September 21, 2017
Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Her 10+ years of work in the marketing industry...
Best PracticeMarketing
Where are Your Target Audience Being Influenced?
September 20, 2017
Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase.
We know what influener marketing is, why...
InterviewsHealth
Interview with John Nosta
September 19, 2017
John Nosta was recently named as the number one influencer in health tech. He is a THINKER focused on the world of SCIENCE, MEDICINE and INNOVATION. He is regarded as one of the top global...
InterviewsFinance
Interview with Spiros Margaris
September 18, 2017
Spiros Margaris is a Venture Capitalist and Thought Leader in the FinTech and InsurTech scenes. He is ranked No. 1 FinTech and No. 2 InsurTech global influencer by Onalytica, and he...
InterviewsMarketing
Interview with Doug Kessler
September 18, 2017
Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016). Doug has written a lot about content...
InterviewsFinance
Interview with Oliver Bussmann
September 15, 2017
Oliver is a Senior Technology Executive with 25+years of influential leadership in different industries (High Tech and Financial Service) with UBS, SAP, Allianz, Deutsche Bank, and IBM. He is a...
InterviewsMarketing
Interview with Neal Schaffer
September 15, 2017
Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing,...
InterviewsTech
Interview with Bill McCabe
September 14, 2017
Bill McCabe spent his early career as a CPA with a major accounting firm. What he learned from accounting is that he didn’t want to spend his whole life doing it. That knowledge engendered a...
InterviewsMarketing
Interview with Ann Handley
September 14, 2017
As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and...
Best PracticeMarketing
How to Identify Your Target Influencers
September 12, 2017
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...
InterviewsFinance
Interview with Chris Gledhill
September 12, 2017
Top global FinTech Influencer, Technologist and Digital Nomad, Chris is on a mission to reinvent banking. Former lead of disruptive innovation labs at Lloyds Banking Group, Chris is now CEO and...
InterviewsTech
Interview with Ronald Van Loon
September 12, 2017
Director of Adversitement, Course Advisor for professional certification company Simplilearn. Ranked Top 3 Global Big Data Influencers on Onalytica. Globally recognized IoT, Machine Learning,...
InterviewsFinance
Interview with Ron Shevlin
September 11, 2017
Ron Shevlin leads research at Cornerstone Advisors including the Cornerstone Performance Report and the Insight Vault. Cited often in the industry press, Ron is the author of Smarter Bank and a...
Best PracticeMarketing
How to Create Your Influencer Marketing Strategy
September 6, 2017
Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.
So far we’ve covered what influencer marketing is and why you should be...
Influencer ListsMarketing
Content Marketing 2017: Top 200 Global Influencers
September 5, 2017
With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly...
InterviewsTech
Interview with Alexandra Deschamps-Sonsino
September 4, 2017
Alexandra is an internet of things consultant with an interaction & product design background. She is also the founder of the Good Night Lamp, a family of internet-connected lamps for your global...
InterviewsMarketing
Interview with Michael Brenner
August 31, 2017
Michael Brenner is a globally-recognised keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for...
InterviewsMarketing
Interview with Lee Odden
August 30, 2017
As an agency CEO, Lee is actively developing new marketing offerings, strategies and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a...
Best PracticeMarketing
How to Define Your Influencer Marketing Objectives
August 30, 2017
Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management.
Last week we covered the what and why and this week we're going to...
InterviewsTech
Interview with James Whittaker
August 29, 2017
James Whittaker’s career spans academia, start-ups and top tech companies and starts in 1986 as the first computer science graduate hired by the FBI. James then worked as a freelance developer,...
Best PracticeMarketing
What is Influencer Marketing and why Should you be Doing it?
August 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management.
First thing's first- what does the white paper cover?
This guide is both...
Best PracticeMarketing
White Paper: The Definitive Practical Guide to IRM
August 17, 2017
We're excited to announce that we've published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers...
InterviewsHealth
Interview with Nick van Terheyden
August 16, 2017
Dr. Nick is a leader in Digital Healthcare and Innovation and former Chief Medical Officer for Dell. He provides strategic insights and guidance to support healthcare organisations, medical...
InterviewsHealth
Interview with Brian Ahier
August 14, 2017
Brian Ahier is a nationally recognized health IT worker with a deep understanding of the technical and policy considerations focus on data exchange, population health, and analytics. He is a Digital...
InterviewsHealth
Interview with Brennan Spiegel, MD, MSHS
August 14, 2017
Brennan Spiegel, MD, MSHS directs the Cedars-Sinai Center for Outcomes Research and Education (CS-CORE), a multidisciplinary team that investigates how digital health technologies – including...
InterviewsHealth
Interview with Jane Sarasohn-Kahn
August 14, 2017
Jane is a health economist, advisor and trend-weaver supporting organizations at the intersection of health, technology and people. Jane founded THINK-Health after working for ten years with health...
InterviewsHealth
Interview with Evan Kirstel
August 14, 2017
Social Business had been a healthy “obsession” for years, as I’ve grown my Twitter (138K followers) and LinkedIn (15K connections) networks, while helping dozens of clients grow from zero...
InterviewsHealth
Interview with Denise Silber
August 4, 2017
Driven by a passion to use new technologies to improve healthcare for patients and professionals, Denise founded Basil Strategies communications consultancy and the Doctors 2.0 & You conference...
InterviewsHealth
Interview with Mike Feibus
August 3, 2017
Mike Feibus (pronounced FY-bus) is a well-recognized and oft-quoted expert on connected health and fitness, augmented reality/virtual reality, and privacy and security. He is also a regular...
Influencer ListsHealthTech
HealthTech: Top 100 Influencers, Brands and Publications
June 29, 2017
The digital revolution has catalysed many changes in the way society functions, these range from instant news alerts to virtual reality gaming. The rise of technology has also boosted the healthcare...
Influencer ListsTech
IOT 2017: Top 100 Influencers, Brands and Publications
June 8, 2017
With the latest Amazon Echo advertising campaign dominating our TV screens it is hard to ignore the rise of smart appliances. These appliances fall under the category the Internet of Things (IoT)....
Influencer ListsTech
AI 2017: Top 100 Influencers, Brands and Publications
May 25, 2017
Artificial intelligence - or AI - is a true part of our world, as well as a substantial hub of interest for science and business. Companies are ferociously investing in, engaging in and including...
Best PracticeMarketing
How to get on Your Influencers’ Radars
May 10, 2017
As an industry, we're forever going on about why you should be doing influencer marketing- hopefully we're well on our way to convincing you all, since 84% of marketers are planning at least one...
Influencer ListsTech
Big Data 2017: Top 100 Influencers and Brands
May 9, 2017
Big data analytics is the process of examining large and varied data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can...
Best PracticeMarketing
PPC V Influencer Marketing; Clicks V Sales
May 5, 2017
Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving...
Influencer ListsFinanceTech
IFGS 2017: Top 100 Influencers and Brands
April 24, 2017
Now in its third year, the Innovate Finance Global Summit has become one of the most important global FinTech events to attend in London. This year, the conference gained a second day, dedicated to...
Best PracticeMarketing
Are you Leveraging Your Employees’ Influence?
April 20, 2017
Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is...
Best PracticeMarketing
How to Use Influencer Marketing at a Fast-Growth Startup
April 11, 2017
As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is...
Best PracticeMarketing
Influencer Marketing Vs Influencer Relations- What’s the Difference?
April 6, 2017
Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different...
Influencer ListsEventsMarketing
#SMMW17: Hot Topics and Top Influencers
April 4, 2017
Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a...
Best PracticeEnergyEnvironment
Women4Climate: Forging Relationships and Amplifying Impact
March 27, 2017
As I’ve mentioned in previous posts both here on Onalytica’s blog and on my own blog, events can be powerful milestones around which to map your Twitter influence and engagement strategy. But...
Best PracticeMarketing
Which Department Owns Influencer Marketing?
March 23, 2017
Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the...
Best PracticeEventsMarketing
3 Biggest Things to Remember for Influencer Marketing in 2017
March 22, 2017
This is a joint piece I co-wrote with Felix Morgan, Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017.
With...
Influencer ListsTech
Cloud: Top 100 Influencers and Brands for 2017
March 20, 2017
Cloud computing is a model for delivering IT services in which resources are retrieved from the internet through web-based tools and applications rather than a direct connection to a...
Best PracticeMarketing
10 Tips for Selling in Influencer Marketing to Senior Management
March 17, 2017
Back in January we published a post on the '5 Most Common Reasons why Influencer Marketing Fails', identifying "lack of understanding from senior management" as a prevalent reason. In order to even...
Best Practice
Competitors Want you out, Influencers Want you in
March 16, 2017
“We don’t have any competitors.”
I’ve heard this often. My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great...
Influencer ListsB2C
Retail Fashion: Top 300 Influencers, Brands and Publications
March 14, 2017
Retail fashion makes up a large section of the consumer good market. It is a market which is typically distinguished by rapid shifts in consumer demand, a large number of competitors and brief...
Best PracticeEnergyEnvironment
Renewable Energy & #Women4Climate – What’s the Connection?
March 13, 2017
During Womens’ History Month, and in the days before the first ever #women4climate event (convened by @C40Cities), we took a look at the influencers in the broader climate action and energy...
Best PracticeMarketing
Influencer Marketing: Truth or Myth?
March 9, 2017
Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer...
Best PracticeMarketing
Why Every CEO Should Have a Social Media Presence
March 1, 2017
We live in a technology obsessed society where your average millennial's reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases,...
Influencer ListsHealth
NHS Influencers: Who are they and what are they saying?
February 27, 2017
In 2015-16 the NHS employed around 1.6 million people with a combined budget of £136.7 billion. As the NHS is funded by British tax payers it is a real political hot potato, and the debate about how...
Best PracticeMarketing
5 Ways to Drive the Success of Influencer Relations
February 22, 2017
Last month we published a blog post entitled '5 Most Common Reasons why Influencer Marketing Fails'. Now, while we are confident that this article was helpful in pinpointing exactly where brands...
Influencer ListsB2C
Sponsors at the Super Bowl 51: Top 100 Influencers and Brands
February 17, 2017
Sunday 5th February 2017 saw one of the biggest sporting events in the world take place; the Super Bowl, where the New England Patriots took on the Atlanta Falcons at the NRG Stadium, in...
Best PracticeMarketing
10 Tips for Increasing Your Influence
February 16, 2017
Most content on our own site and across the industry has a strong focus on influencer marketing from the brands' perspective: why B2B brands should do influencer marketing or how B2B brands can...
Best PracticeMarketing
How you can See Past "Fake Influence"
February 9, 2017
As Influencer Marketing grows in popularity with brands, the demand for identifying influencers has also grown exponentially. With top influencers earning large pay cheques either directly from...
Best PracticeEnergyEnvironment
Climate Action: Top 100 Influencers and Brands
February 7, 2017
The Defining issue of our age
Climate change is the defining issue of our age. The rise in the average temperature of the Earth's climate system and its related effects is no longer a prediction....
Influencer ListsB2CEvents
CES 2017: Top 100 Influencers and Brands
January 26, 2017
The Consumer Electronics Show (CES) was back in Las Vegas to celebrate its 50th edition surrounded by a new wave of gadgets to add to the Internet of Things library, drones, robots and even a smart...
Best PracticeEnergyEnvironment
Cities4Climate: The Power of Influencer Engagement
January 26, 2017
As many are aware, momentum for climate action has recently shifted to a more local level. That’s why the team at Onalytica and I chose to zero in on the power and potential of Twitter influencer...
Influencer ListsB2C
The Brands eSports Influencers Have Been Talking About
January 26, 2017
In partnership with eSports Europe, taking place April 5-6 in London, we have been looking at the changing conversations of top eSports influencers over the course of 2015 and 2016. We wanted to...
Influencer ListsMarketing
MarTech: Top 100 Influencers and Brands
January 18, 2017
Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing...
Best PracticeMarketing
5 Most Common Reasons why Influencer Marketing Fails
January 17, 2017
Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises...
Influencer ListsB2C
LOL World Championship: Top 100 Influencers and Brands
January 11, 2017
The 2016 League of Legends World Championship was a competitive gaming event held across several cities in the United States from September 29 – October 29, 2016. Sixteen teams qualified for the...
Best PracticeMarketing
5 Predictions for Influencer Marketing in 2017
December 29, 2016
It seems like five minutes ago we entered 2016, yet here we are within what feels like a blink of an eye getting ready to see off yet another year and sing our hearts out to Auld Lan Syne. However,...
Influencer Lists
Onalytica’s Top 10 Blogs of 2016
December 20, 2016
In 2016 we were busy as ever publishing lots of influencer lists on new and exciting topics. As the year draws to a close we thought we would look back and see which of our blogs resonated the most...
Influencer ListsTech
PropTech: Top 100 Influencers and Brands
December 15, 2016
PropTech - also described as as CREtech (Commercial Real Estate Technology) or REtech (Real Estate Technology), refers to new technologies specifically designed to improve processes and propel the...
Best PracticeMarketingTech
Welcome to our Influencer Discovery!
December 8, 2016
Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over...
Influencer ListsPublic Sector
GovTech: Top 100 Influencers and Brands
December 7, 2016
Regardless of your political leanings and whether you advocate for more or for less government, governments play a central role in organizing and delivering services that citizens cannot do on their...
Best PracticeMarketing
Why B2B Brands Should do Influencer Marketing
December 6, 2016
Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting...
Influencer ListsTech
Robotics: Top 100 Influencers and Brands
November 30, 2016
Robotics is the branch of science consisting of a diverse range of technologies including mechanical engineering, electrical engineering and computer science. Robotics covers the design,...
Best PracticeMarketing
8 Tips for Your B2B Christmas Marketing
November 24, 2016
I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing...
Influencer ListsFinanceTech
InsurTech: Top 100 Influencers and Brands
November 23, 2016
Insurance technology, also known as InsurTech, is an economic industry composed of companies that use technology to make insurance services more efficient. InsurTech is an integral part of the...
Best PracticeMarketing
10 Reasons why we do Influencer Marketing
November 17, 2016
Influencer Marketing- something you've probably heard a lot about recently. Many think it's a no brainer and the best thing since sliced bread (in the social media world anyway), some see it as...
Best PracticeTech
Future of Work: Top 100 Influencers and Brands
November 16, 2016
The workplace is evolving, disruptive innovations are causing new industries to emerge and business models and management practices to change. Advancements in technology and ways of communicating are...
Best PracticeMarketing
How to Effectively Market to Millennials
November 10, 2016
Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you're aiming to appeal to an array of...
Influencer ListsTech
Connected Home: Top 100 Influencers and Brands
November 9, 2016
Connected home (also known as smart home, or home automation) involves the control and automation of lighting, heating, ventilation, air conditioning and security, as well as home appliances such...
Influencer ListsFinanceTech
Crowdfunding: Top 100 Influencers and Brands
November 2, 2016
Crowdfunding has become an essential way to fund innovative startups worldwide since the Financial Crisis. It has democratized the capital formation process by taking funding away from banks and...
Best PracticeMarketing
Improve Your SEO With Influencer Marketing
November 1, 2016
Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated...
Influencer ListsGamingTech
Augmented Reality: Top 100 Influencers and Brands
October 27, 2016
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video,...
Best PracticeMarketing
#ad – Lucrative for Celebrities, What About the Brands?
October 26, 2016
Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re...
Best PracticeMarketing
Under The Influence, Oct '16- Quotes & Pictures
October 18, 2016
The days are getting shorter, darker and colder as we officially head into Autumn/Winter 2016. Whilst the season of sherry, songs and Santa is nigh, we felt that a wonderful evening full...
Influencer ListsCharityTech
Digital Inclusion and Accessibility: Top 100 Influencers and Brands
October 13, 2016
Whether you need to pay a household bill, find a job or maintain contact with your family and relatives, going online has become essential part of our every day lives. For many though, this is...
Influencer ListsTech
IT Service Management: Top 100 Influencers and Brands
October 5, 2016
IT service management describes a strategic approach for designing, planning, delivering, managing and improving the way IT is used within an organization. Some of the best examples of ITSM methods...
Influencer ListsMarketing
Social Media Marketing 2016: Top 100 Influencers and Brands
September 28, 2016
Social media marketing (SMM) is a form of digital marketing that utilises social networking sites as a marketing tool to gain traffic or brand attention. One of the main goals of SMM is to produce...
Influencer ListsTech
Unified Communications: Top 100 Influencers and Brands
September 14, 2016
Unified communications refers to the integration of communication tools that help people exchange ideas and do their jobs more effectively. It involves the integration of real-time, enterprise,...
Influencer ListsB2C
Sponsors at the Rio 2016 Olympics: Top 100 Influencers and Brands
September 7, 2016
The Olympics is a momentous event, historically uniting the world and evoking competitive streaks amongst even the most timid since 776 BC in Athens. Given that it only happens every 4 years, the...
Influencer ListsB2C
The British Automotive Industry: Top Influencers and Brands
August 31, 2016
The British automotive industry is best known for premium and sports cars including Aston Martin, Bentley, Caterham Cars, Daimler, Jaguar, Land Rover, Lotus, McLaren, MG, Mini, Morgan and...
Best PracticeMarketing
10 Answers to Common Influencer Marketing FAQs
August 24, 2016
Here are some of the most common questions we get asked about influencer marketing:
1. What is Influencer Marketing?
Influencer marketing is the practice of marketing to people who influence your...
Influencer ListsAnimal Welfare
Animal Welfare: Top 100 Influencers and Brands
August 17, 2016
There's no doubt that there has been a noticeable movement towards adopting a healthier diet, with many ditching the standard cornflakes and cow's milk, in favour of a bowl of Zoats made...
Influencer ListsTech
Data Security: Top 100 Influencers and Brands
August 10, 2016
The data security market is estimated to be worth in excess of $202 Billion by 2021, growing at an annual rate of 9.8%. The number of seven-figure deals alone has grown by 40% year-on-year...
Influencer ListsTech
M2M 2016: Top 100 Influencers and Brands
August 3, 2016
Machine to Machine (M2M) refers to direct communication between devices using any communications channel, including wired and wireless. The M2M market is undergoing a fast transformation as...
Influencer ListsFinanceTech
Blockchain: Top 100 Influencers and Brands
July 19, 2016
Blockchain is a data structure that makes it possible to create a digital ledger of transactions and share it among a distributed network of computers. Blockchain technology uses cryptography which...
Influencer ListsFinanceTech
Fintech 2016: Top 100 Influencers and Brands
July 13, 2016
Fintech is an economic industry composed of companies that use technology to make financial services more efficient. Fintech companies are generally startups trying to disintermediate incumbent...
Influencer ListsTech
Digital Transformation: Top 100 Influencers and Brands
July 6, 2016
Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. According to a...
Influencer ListsMarketing
Content Marketing 2016: Top 100 Influencers and Brands
June 29, 2016
The rise and rise of content marketing has turned traditional businesses into media publishing companies, using content to drive traffic, raise awareness, generate leads and boost sales. However with...
Influencer ListsHealth
Mental Health: Top 100 Influencers and Brands
June 16, 2016
Mental health is the successful performance of mental function, resulting in productive activities, fulfilling relationships with other people, and providing the ability to adapt to change and cope...
Best PracticeEnergyEnvironment
Renewable Energy: Top 100 Influencers and Brands
June 2, 2016
Renewable energy is energy collected from resources which are naturally replenishable, such as sunlight, wind, rain, tides, waves, and geothermal heat. Governments around the world are investing...
Influencer ListsEducation
Edtech and Elearning 2016: Top 200 Influencers and Brands
May 26, 2016
Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities...
Best PracticeMarketing
White Paper: The Art of Influencing at Scale
May 18, 2016
Before the advent of the internet, the best way to get your corporate message out was in a press release. Now, anyone can release news, across hundreds of channels and platforms, and there is little...
Best PracticeMarketing
How to Integrate Influencer Marketing Into Your Marketing mix
May 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to...
Best PracticeMarketing
Influencer Marketing: The Better Practice Guide
May 18, 2016
Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in...
Influencer ListsGamingTech
Virtual Reality 2016: Top 100 Influencers and Brands
May 12, 2016
Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. Virtual reality can help replicate an environment through the use of specific...
Influencer ListsHealthTech
Digital Health 2016: Top 100 Influencers and Brands
May 6, 2016
Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily...
Influencer ListsB2C
The London Games Festival: Top 100 Influencers and Brands
April 29, 2016
The London Games Festival took place from 1st - 10th April 2016 and featured an exciting new celebration of the art, culture and business of video games. The festival included 15 official events...
Influencer ListsMarketing
Digital Marketing 2016: Top 100 Influencers and Brands
April 20, 2016
The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of...
Influencer ListsEventsFinance
Innovate Finance Global Summit: Top 100 Influencers and Brands
April 18, 2016
The Innovate Finance Global Summit 2016 took place on 11th April 2016. #IFGS2016 championed and celebrated the latest developments in FinTech at the historical heart of financial services: London....
Influencer ListsEnvironmentEvents
World Water Day 2016 Influencers – Top Individuals and Brands
April 8, 2016
Each year on March 22, World Water Day is celebrated to bring international attention to the critical importance of water in our everyday lives. In the lead up to World Water Day 2016, we examined...
Influencer ListsTech
Cyber Security and InfoSec: Top 100 Influencers and Brands
April 6, 2016
Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Data breaches...
Influencer ListsB2C
Beauty Bloggers: Top 100 Influencers and Brands
March 23, 2016
No stranger are we to the conversation of 'beauty'; a huge topic and industry that is discussed online day in, day out. Where it used to be most common for high profile celebrities to be...
Influencer ListsEvents
MWC 2016: Top 100 Influencers and Brands
March 16, 2016
Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb - 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and...
Influencer ListsEnvironment
Water Security Influencers and Climate Change
March 15, 2016
At Onalytica we identified the key climate change influencers when we produced the Climate Change: Top 100 Influencers and Brands report in December 2015. Water security and climate change are...
Influencer ListsTech
Open Source: Top 100 Influencers and Brands
March 9, 2016
Open source is the practice of granting universal access to a product's design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open source code is...
Influencer ListsEnvironmentEvents
World Water Day 2015 Influencers: Top 10 Individuals and Brands
March 4, 2016
In 2015, World Water Day was held on March 22, with the topic theme for the year Water and Sustainable Development. This year, World Water Day will be held again on March 22nd, with the event...
Influencer ListsTech
AI & Machine Learning: Top 100 Influencers and Brands
March 3, 2016
The term Artificial Intelligence was originally coined by John McCarthy in 1955, defining it as "the science and engineering of making intelligent machines". Now more than a half a century old,...
Influencer ListsEnvironment
Sustainability: Top 100 Influencers and Brands
March 2, 2016
There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability . The “stakeholders” for business include...
Influencer ListsMarketing
Social Selling 2016: Top 100 Influencers and Brands
February 24, 2016
Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place...
Influencer ListsEnvironment
Water Security Influencers: Top Individuals and Brands
February 22, 2016
Faced with a growing population and climate change, the UN has warned that by 2030 the demand for water is expected to exceed supply by about 40%, with half the global population facing water...
Influencer ListsTech
IoT 2016: Top 100 Influencers and Brands
February 17, 2016
The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other...
Influencer ListsB2C
The Super Bowl 50: Top 100 Influencers and Brands
February 10, 2016
Sunday 7th February 2016 saw one of the biggest sporting events in the world take place, the Super Bowl, where the Denver Broncos took on the Carolina Panthers at the Levi's Stadium, in Santa...
Best PracticeMarketing
How Engaging With Influencers can Boost Your Content Marketing
February 9, 2016
If you think you moved a giant rock by developing your content, well now you have to move a mountain to market it. Brands create a lot of content and post it on their owned media channels, be it...
Influencer ListsB2C
The Super Bowl: Top 50 UK Influencers
February 5, 2016
This Sunday 7th February 2016 sees one of the biggest sporting events in the world take place, the Super Bowl. The Denver Broncos will take on the Carolina Panthers at the Levi's Stadium, in Santa...
Influencer ListsTech
Big Data 2016: Top 100 Influencers and Brands
February 3, 2016
The Big Data technology and services market is one of the fastest growing, multi-billion dollar industries in the world. This market is expected to grow at a 26.4% compound annual growth rate to...
Influencer ListsHealth
Tackling Obesity: Top 100 Influencers and Brands
January 27, 2016
Obesity worldwide has more than doubled since 1980. The fundamental cause of obesity is an energy imbalance between calories consumed and calories expended. Globally, there has been an increased...
Influencer ListsTech
Cloud: Top 100 Influencers and Brands for 2016
January 20, 2016
Cloud storage is the solution to the ever increasing demand for accessing data anywhere, from any device. In 2015 we uncovered the top 100 cloud influencers and brands in our blog, and we were keen...
Influencer ListsB2CEvents
CES 2016: Top 100 Influencers and Brands
January 13, 2016
CES 2016, the annual Consumer Electronics Show in Las Vegas, took place from the 6th-9th January. All the big tech brands, and a lot of new tech startups as well, were there to showcase the best...
Best PracticeMarketing
5 Predictions for Influencer Marketing in 2016
January 6, 2016
Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson, 59% of marketers have plans to increase their influencer marketing budget in...
Influencer ListsHealth
Health and Fitness: Top 100 Influencers and Brands
December 23, 2015
Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast!...
Best PracticeTech
Our Experience Using Vivify Scrum at Onalytica
December 21, 2015
Here at Onalytica, we've been on something of a journey with our development management tools. We develop to the principles of agile development — specifically Scrum. We use to find engaging with...
Influencer ListsEnvironment
Climate Change: Top 100 Influencers and Brands
December 9, 2015
The 21st United Nations Climate Change Conference, Cop21, is being held in Le Bourget, Paris from 30th November - 11th December 2015. The main objective of the conference is to achieve a legally...
Influencer ListsFinance
Fintech 2015: Top 100 Influencers and Brands
December 2, 2015
Traditional banking is being challenged as Fintech entrepreneurs and start-ups take matters into their own hands. This emerging market has seen a burst of activity over the last 5 years, global...
Influencer ListsFinance
B2B Marketing: Top US and UK Influencers and Brands
November 25, 2015
We analysed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It's intriguing to see new...
Influencer ListsB2C
Key Insights from 100 Influencers in the UK Mum Community
November 18, 2015
Mums are fast becoming a powerful economic force in the economy, and a very influential community. "Mumpreneurs" generated £7B in the UK and supported 204,000 jobs last year. Many of these mums are...
Influencer ListsB2C
Call of Duty Black Ops III: Top 100 Influencers and Brands
November 11, 2015
Call of Duty Black Ops III is a military science fiction first-person shooter video game, developed by Treyarch and published by Activision. It is the twelfth game in the Call of Duty franchise, and...
Influencer ListsB2C
Rugby World Cup 2015: Top 100 Influencers and Brands
November 4, 2015
The Rugby World Cup 2015 ran for six weeks from 18th September until the 31st October 2015 and produced some of the most exciting matches the tournament has ever seen. Japan dazzled the crowds as...
Influencer ListsHealth
GMO vs. Organic Food: Top 100 Influencers and Brands
October 28, 2015
GMO stands for “genetically modified organism” and uses biotechnology to alter plant DNA, making certain crops resistant to pesticides and other chemicals so that farmers can more easily protect...
Influencer ListsEnvironment
Gatwick vs. Heathrow: Top 100 Influencers and Brands
October 21, 2015
The Gatwick vs. Heathrow debate began in September 2012 when the Airports Commission was established by the Department of Transport, with a mandate to set out how the United Kingdom could:...
Best PracticeMarketing
Infographic: Influencer Marketing Survey
October 15, 2015
This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions...
Influencer ListsHealth
Cancer Care: Top 100 Influencers and Brands
September 17, 2015
There are thousands of charities and campaigns around the world focused on the prevention and extinction of the dreaded ‘C’ word. Each of these organisations has a slightly different demographic,...
Influencer ListsMarketing
Social Media Marketing: Top 100 Influencers and Brands
September 16, 2015
There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. When you got on the bus in the morning, commuters were catching up...
Influencer ListsFinance
Fintech: Top 100 Influencers and Brands
September 9, 2015
From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. As accounts are increasingly being accessed on mobile devices, we find...
Influencer ListsTech
Telecoms: Top 100 Influencers and Brands
September 3, 2015
Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The...
Influencer ListsEducation
Edtech and Elearning: Top 100 Influencers and Brands
August 26, 2015
September is approaching, the #BackToSchool promotions are in full swing, students are getting their exam results and thinking about higher education. This is also the time teachers and lecturers...
Influencer ListsMarketing
Growth Hacking: Top 100 Influencers & Brands
August 12, 2015
If you're a marketer (or you work in a startup) chances are you have heard of the term"growth hacking".
Sean Ellis coined the term "growth hacking" in 2010 and in a few years it has become extremely...
Influencer ListsTech
Top 100 Cloud Influencers and Brands in 2015
July 29, 2015
We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. 90% of the world’s content was generated in the last two years alone! From documents,...
Influencer ListsMarketing
B2B Marketing: Top 100 Twitter Influencers
July 15, 2015
70% of B2B marketers are creating more content than they did one year ago
This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and...
Influencer ListsMarketing
PR 2015: Top 100 Influencers & Brands
July 8, 2015
Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before.
We live in a connected, mobile first world which...
Influencer ListsMarketing
Content Marketing 2015: Top 100 Influencers & Brands
June 30, 2015
What's next for content marketing?
With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what's next for content...
Influencer ListsB2C
Music Industry: Top 100 Brands
June 17, 2015
The Music Industry is evolving and 2015 has seen some big developments. We now have the biggest companies in the world fighting it out to offer us the best on-demand streaming services, with access...
Influencer ListsTech
Cybersecurity 2015: Top 100 Influencers and Brands
May 20, 2015
Cybersecurity: Top 100 Influencers and Brands
Disclaimer: As ever with these lists, it must be stressed that the ranking below is by no means a definitive measurement of influence, as there is no...
Influencer ListsHealth
A&E Crisis: Impact of Social Media & Digital Influencers
April 23, 2015
Hanover and Onalytica were interested to analyse the interactions between influencers and online media when it came to the health policy debate.
The A&E “crisis” at the start of January 2015...
Best PracticeMarketing
How we Grew our Web Traffic by +400% With Influencer Marketing
April 15, 2015
Here's the story of how we grew our website from 2,000 to 10,000 unique visitors/month in one year. We also doubled our amount of sales enquiries over the same period. Read on to find out how we did...
Influencer ListsTech
The Internet of Things 2015: Top 100 Individuals and Brands
April 1, 2015
Modern devices are getting smarter, there are already fridges that order milk and other products when you're running low, soda streams that allow you to mix your drinks remotely via an...
Influencer ListsHealth
Digital Health Landscape 2015: Top 100 Influencers & Brands
March 18, 2015
Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily...
Best PracticeMarketing
How Influencer Marketing Can Improve Your SEO
February 12, 2015
There are lots of ways to drive quality traffic to your website in 2015. Although the amount of channels has clearly increased in the last few years, your best bet in driving traffic is still organic...
Influencer ListsMarketing
Social Selling 2015: Top 100 Influencers & Brands
January 28, 2015
Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just sales under a different name? If that's true...
Influencer ListsTech
Big Data 2015: Top 100 Influencers and Brands
January 21, 2015
Big data has received a lot of attention in the past couple of years from major companies as well as online communities. This is not surprising as there are claims (and proof) that big data can solve...
Influencer ListsB2CEvents
CES 2015: Top 100 Influencers and Brands
January 8, 2015
The annual Consumer Electronics Show in Las Vegas always whips up a frenzy among tech enthusiasts with reporters hammering away to bring us news of the hottest new products from the biggest tech show...
Influencer ListsTech
Wearable Tech Landscape 2015: Top Influencers and Brands
December 18, 2014
Wearable Tech made a big impact in 2014 and is set to keep rising in 2015 and beyond with a whole new wave of fashionable products including activity trackers, smart watches, glasses, VR...
Influencer ListsTech
Machine to Machine: Top 100 Influencers and Brands
December 10, 2014
Now we have the ability to control our heating remotely via an app, or tell our iKettle to start boiling water over wi-fi, it seems there’s no end in sight for the potential connectivity between...
Influencer ListsMarketing
Content Marketing Landscape 2014 – Top 200 Brands and Influencers
November 11, 2014
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights....
Best PracticeMarketing
Data, Design and Analytics: is This the Future of Marketing?
October 8, 2014
The growth of the World Wide Web has fundamentally changed marketing. The discipline is now far more complex and the choice in tools, channels and techniques seems to be increasing every day....
Influencer ListsEventsMarketing
CMWorld 2014: Top 100 Most Influential Marketers
September 22, 2014
It's that time of the year again where +2500 marketers rush to Cleveland, Ohio to participate in the biggest content marketing event in the world. This year's event was huge and included keynotes...
Influencer ListsEventsMarketing
IFA 2014: Top Brands, Products and Influencers
September 16, 2014
With IFA2014 coming to an end last week, it’s been an extremely exciting time for all things consumer tech. IFA is the biggest consumer electronics event in Europe and took place in Berlin from the...
Best PracticeMarketing
Influencer Marketing: go Global or Stay Local?
August 14, 2014
Globalization and social media have changed the way influencer marketing operates on a global and local level. Although every influencer typically has more influence in their local region it is now...
Best PracticeMarketing
Two Methods to Find the Perfect Influencers
July 30, 2014
Engaging influencers in digital channels is no longer a new idea. Influencer marketing is rapidly becoming part of the mix as both consumer and B2B brands seek to grow their reach and establish...
Influencer ListsMarketing
B2B Marketing: Top 200 Brands and Influencers
June 16, 2014
B2B marketing is an expanding discussion, there are more commentators and online interaction than ever before and it is becoming tough to blast through the noise with top quality...
Best PracticeMarketing
Why Influencers are Essential to Content Marketing Success
June 11, 2014
All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that...
Best PracticeMarketing
5 Tips to Establish an Effective and Scalable Influencer Strategy
May 21, 2014
We all know it's not easy to establish a good influencer marketing plan. So we're going to help you with that. Below is a document that we hope you will find valuable.
You will find some top tips...
Influencer Lists
BYOD: Freedom or Fright? Top 100 Influencers
April 30, 2014
Are you looking for freedom and flexibility? Bring Your Own Device (BYOD) is a way that firms can empower employees to choose their own tools to get their work done. IT departments now often struggle...
Influencer ListsTech
The Internet of Things 2014 – Top 100 Organizations
April 17, 2014
Earlier this week we looked at the top 100 thought leaders within the Internet of Things (IoT) conversation on Twitter. Congratulations again to all of those who made the list (as well as those that...
Influencer ListsTech
The Internet of Things 2014 – Top 100 Thought Leaders
April 15, 2014
The digital universe continues to expand, doubling in size every two years according to a recent report from IDC and EMC. The Internet of Things (IoT) is seen as a key driver of this expansion, with...
Influencer ListsEvents
#Interop Las Vegas 2014 – Top Influencers & Brands
April 8, 2014
Last week we looked at the top 25 #Interop influencers after day 2 of the event, and we promised to do a full influencer analysis of the whole event. Well, that time has come - so, true to our word,...
Best PracticeMarketing
Influencer Marketing – Keeping it Real
April 3, 2014
In his recent article The Slippery Slope of Influencer Marketing, Mark Schaefer writes about how he is conscious of the need to turn down offers of paid opportunities from companies hoping to...
Best PracticeEvents
#Interop Las Vegas 2014 – Top Influencers So Far
April 2, 2014
Annual IT trade fair Interop kicked off in Las Vegas on Monday. With the event going into its third day, we analyzed the network of talk surrounding the #Interop hashtag for the first two days to...
Influencer ListsMarketing
The Top 100 #ContentMarketing Thought Leaders
March 26, 2014
From content shock to content schlock, content marketing has come under increasing scrutiny in 2014, as the market oscillates between banal "me-too" tips and reactionary treatises against content...
Influencer ListsEvents
MWC 2014 – Brand, Product & Influencer Analysis [INFOGRAPHIC]
March 5, 2014
Last week we took a quick look at the top influencers at MWC 2014 based around analysis of the #MWC14 hashtag. Now that the event is over and everybody has gone home (I presume), we ran some more...
Influencer ListsEvents
Mobile World Congress 2014 – Top Influencers (So Far)
February 26, 2014
It's Day 3 of Mobile World Congress (MWC) 2014 in Barcelona, with the mobile industry's flagship annual event having seen a number of major announcements already.
Highlights amongst others include...
Influencer ListsMarketing
Top ERP Thought Leaders
February 20, 2014
Enterprise Resource Planning (ERP) systems are used by large organizations to integrate business processes across various departments, and optimize their workflow. However, recent research from...
Influencer ListsTech
Big Data and CX – Most Influential Organizations
February 11, 2014
Last week, we published a list of the top individual thought leaders in and around the Big Data and Customer Experience conversation. Using our analysis platform, we analyzed the conversations and...
Influencer ListsTech
Big Data and Customer Experience – Top 100 Influencers
February 5, 2014
We've identified influencers within the Big Data space before (PS - for the most up-to-date rankings you can see our Big Data influencers list over on List.ly). It is indeed a big and - dare I say it...
Best PracticeMarketing
A Barely Adequate Guide to Influencer Marketing
January 29, 2014
For anyone needing a quick overview of setting up or optimizing their influencer marketing strategy, here is a top-level guide. If you want a bit more detail, you can download our free white paper...
Best PracticeMarketing
Influence. How Much Does it Really Matter?
January 13, 2014
Most businesses understand that engaging with influential people is a good way in which to amplify their messaging across a wider network, drive earned media and raise thought leadership. It’s not...
Influencer ListsTech
Onalytica Big Data Influencers – Q4 '13
November 13, 2013
The latest Onalytica ranking of Big Data influencers on Twitter is now available. The top 200 influencers are listed below.
Methodology: We took the tweets for the last 6 months containing the...
Influencer ListsMarketing
Top 50 Influencers on Content Marketing
November 6, 2013
We carried out some analysis to bring you a list of the top 50 influencers on content marketing.
The list is generated by taking most (if not all) of the tweets from the last 4 months containing the...
Influencer ListsEducation
Top 101-200 Influential Education Blogs: Sep 2013
September 30, 2013
Here is the updated list of the top 101 - 200 influential education blogs.
You can see the top 100 here.
Top 101-200 Influential Education Blogs - Sep 2013
Change In...
Influencer ListsEvents
IFA 2013 – Top 100 Influencers
September 18, 2013
The IFA 2013 consumer electronics show in Berlin has been and gone for this year, with brands from around the world launching a host of new products, from innovative Smartwatches through to Ultra HD...
Best PracticeMarketing
How to Use Influencers to Attract More Delegates to Your Events
September 16, 2013
Here is how you use Onalytica IRM to attract more delegates to your events.
1/ Upload your event content such as descriptions, session tracks, brochures and speaker profiles to Onalytica IRM along...
Best PracticeMarketing
How to Run a Successful Influencer Marketing Program
September 13, 2013
The influencer marketing marketplace is relatively nascent and fragmented, with many different approaches to the same challenges and opportunities. At Onalytica we have run over 200 influencer...
Influencer ListsTech
Big Data Top 200 Influencers 2013
July 31, 2013
Big Data is a hot topic, if you are a vendor in the Big Data market place you are probably either already running influencer programs or strongly considering it.
The Big Data market place is quite...
Best PracticeMarketing
Influencer Identification – The Good, the Bad and the Ugly
July 10, 2013
Influencer programs, influencer marketing, influencer outreach… with influencers increasingly providing the gateway to consumers and decision makers, more and more marketing and communications...
Best PracticeMarketing
How to Achieve Higher Impact Scores in REF 2014
July 4, 2013
Changes to Educational Funding
Universities are producing a wealth of knowledge. Their researchers are publishing thousands of research papers every year and the individuals inside the universities...
Influencer ListsEducation
Top 101-200 Influential Education Blogs
June 24, 2013
Further to our ranking of education blogs published last week, here is the list of the top 101 to 200 most influential education blogs, ordered by their Onalytica Influence...
Influencer Lists
What has changed in the Top 100 Influential Education Blogs ranking?
June 18, 2013
In a previous post we published a list of the top 100 most influential education blogs, ranked by their Onalytica Influence Index. Six months on, we have made an updated list of the top influential...
Best PracticeMarketing
How to Make Your B2B Marketing Budget Work a Lot Harder
June 10, 2013
Have you ever walked into a mall to get a coffee and walked out with new garment or another item you had no idea you were going to buy when you walked in?
What often happens is that you browse with...
Best PracticeMarketing
Onalytica Named "Cool Vendor 2013" by Gartner
May 2, 2013
Onalytica has been named by Gartner as one of its Cool Vendors for 2013. We are one of just five companies to be featured within its Consumer Dynamics report, which recognises innovative consumer...
Best PracticeMarketing
White Paper: Optimising Your Content Marketing Strategy
April 16, 2013
Content has become an essential currency for marketers. Though companies have been producing informative content such as white papers, case studies, webinars, research and videos for many years,...
Best PracticeMarketing
Getting Your Content to the Right Person at the Right Time
April 1, 2013
One of the hottest marketing tactics today is content marketing. According to the content marketing institute content marketing can be thought of as owning your own marketing channel rather than...
Best PracticeMarketing
Announcing Onalytica's IRM Software
March 28, 2013
I am excited to announce the general availability of our new product Onalytica IRM.
Onalytica IRM helps deliver better ROI on all types of influencing activities including PR, Corporate...
Best PracticeMarketing
How to Build an Influencer Program (That Gets Results)
March 6, 2013
When executed correctly, influencer marketing is an incredibly powerful way in which to spread your messaging across a wide range of networks, and reach your prospects with the information they need...
Influencer ListsFinance
Top 200 Most Influential Economics Blogs
November 26, 2012
Some time ago we listed the TOP 100 economics blogs, ordered according to their Onalytica Influence Index.
Similarly to how academic journals compute their Impact Factor, we determined the most...
LOAD MORE