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Interview with Thomas Brannen

by | Jun 14, 2021 | Interviews,

Thomas Brannen

Thomas Brannen

Industry Analyst, Collaboration Technologies at OnConvergence

Key Topics:Augmented and Virtual Reality, Unified Communications and Collaboration, Contact Center
Location:Atlanta, United States

Thomas Brannen is an independent industry analyst/influencer, focusing on the technologies that drive human convergence, including Augmented and Virtual Reality, Unified Communications and Collaboration, Contact Center, and more. With more than 25 years of consulting experience, Thomas brings a “real-world” perspective to his engagements, offering content creation and consulting services to technology companies of all sizes.

How did you get to become an expert in your key topics?

For more than 25 years I worked with businesses of all sizes to help drive their business objectives through improvements in communications technology. This experience took me into virtually every vertical market and included technologies across the IT ecosystem.

What sub-topics are you most passionate about?

Today, I am most passionate about Virtual and Augmented Reality, as these technologies are poised to drastically change the way we live, work, and communicate. My particular interest is how these technologies can improve communications and collaboration.

Who influences you within these topics?

Most of the influencers in VR/AR are the ones I’ve met on various VR platforms.

What challenges are brands facing in this space?

The biggest challenge facing Virtual and Augmented Reality is end-user acceptance/adoption. This is a big hurdle for a number of reasons, but until things get more mainstream, it will continue to hinder growth in the enterprise market. I want to be a leading voice and advocate in the more traditional communications technology industry to help shape the vision of AR and VR as the future of enterprise collaboration.

What do you think the future holds in this space?

The future for VR/AR is hard to predict because it is so dependent on how quickly the technology can be developed and is limited to human imagination. Both technologies represent a revolution the likes of which we’ve never seen. AR devices will replace the smartphone and will literally change our view of the world.

What brands are leading the way in this space?

Facebook (Oculus), Microsoft, HP, HTC.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

Podcasts, webinars, whitepaper, speaking opportunities, product innovation, video interviews.

What are your passions outside of work?

Sailing, sports, guitar.

What would be the best way for a brand to contact you?

Phone or email.

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