New Onalytica Feature: Campaigns
May 26, 2022
The Campaigns feature in Onalytica programs is one of our most recent additions to the platform. We created Campaigns in response to a problem we’ve seen crop up regularly for clients – the lack...
Tag
influencer marketing
Amardeep Sidhu on the Evolution of Influencer Marketing in B2B
May 25, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it’s changed over the past few years. Amardeep Sidhu started...
Alex Edwards on the Evolution of Influencer Marketing in B2B
May 17, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it's changed over the past few years. First up, Alex Edwards!...
How influencers can get more work from brands
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
Women in Tech: A Study into Tech Brands’ Perception & Impact
March 24, 2022
The world runs on technology. From the moment you wake up, to the time you go to bed, you’re interacting with technology, and unless you decide to live off-grid in the mountains,...
Influencer and Brand matchmaking: How to ensure it’s a good fit
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
#OnaChat: B2B Social Media and Influencer Marketing in 2022
February 10, 2022
In our latest #OnaChat Twitter Chat, we asked experts about B2B social media and Influencer Marketing in 2022. The conversation focused on what has changed throughout the pandemic, trends that are on...
Expert Predictions on What 2022 Holds for Influencer Marketing
January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
COP26: Brand Share of Voice, Perception & Performance
November 30, 2021
For almost 3 decades the United Nations has been bringing countries together for global climate summits – COPs. COP stands for Conference of the Parties, and attendant countries have signed the...
2021 B2B Influencer Compensation Report
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
What do brands look for when selecting an influencer?
October 21, 2021
Selecting the right influencer with the right audience for a campaign is essential for achieving success. The process of influencer identification is a lot more streamlined now than it used to be....
Environmental Sustainability: A Study into Tech Brands’ Perception & Impact
October 14, 2021
Environmental sustainability aims to avoid the exhaustion of natural resources in hopes of maintaining an ecological balance and preventing climate change.According to the United Nations, the...
Interview with Asif Razzaq
October 4, 2021
Asif Razzaq is an AI Journalist and Cofounder of Marktechpost, LLC. He is a visionary, entrepreneur and engineer who aspires to use the power of Artificial Intelligence for good.
Asif's...
Interview with Asokan Ashok
October 4, 2021
Asokan Ashok, CEO of UnfoldLabs, an Innovative & Strategic Product Development Company in Mobile & Cloud Platform Technologies. Ashok has expertise in driving customer insights into thriving...
Interview with Rimah Harb
October 4, 2021
Rimah Harb is the VP of Commercial at Teralight and an Advisor to Singularity Studio, Pure Technology, and BlockQuake. Rimah spent over 15 in the telecom and technology industry serving major...
Interview with Toby Walsh
October 1, 2021
Toby Walsh is a Laureate Fellow and Scientia Professor of AI at UNSW Sydney and CSIRO Data61, and adjunct professor at QUT. He is a strong advocate for limits to ensure AI is used to improve...
Interview with Louis Bouchard
October 1, 2021
Louis Bouchard is from Montreal, Canada, also known as "What's AI". He focuses on making AI accessible through his blog posts, newsletter, and YouTube videos. Louis trie to share and explain...
Interview with Craig Smith
October 1, 2021
Craig S. Smith is an American journalist and former executive of The New York Times. Until January, 2000, he wrote for The Wall Street Journal, most notably covering the rise of the religious...
Who’s Who in AI?
September 22, 2021
By 2026, Artificial Intelligence (AI) will drive the greatest technological breakthroughs in the industries of automotive, banking, computing, energy and healthcare.
SwissCognitive is closely...
Interview with Bryan Falchuk
September 17, 2021
Bryan Falchuk is the Founder and Managing Partner of Insurance Evolution Partners, which advises carriers and their partners on how to navigate an evolving industry facing disruption and change....
Interview with Saeed Valadbaygi
September 13, 2021
Saeed Valadbaygi is a top global influencer in FinTech, Blockchain, Big Data, Risk, and innovation. He is also an activist, editor, technologist, and analyst with a history of working with labor...
Interview with Larry English
September 13, 2021
Larry is author of Office Optional: How to Build a Connected Culture With Virtual Teams, a roadmap to virtual work success. The book draws on his insights as cofounder and president of Centric...
Interview with Joe Devon
September 13, 2021
Joe Devon is the Co-Founder of Diamond – a digital agency that builds accessible experiences, co-founder of Global Accessibility Awareness Day, and Chair of the GAAD Foundation. His goal is...
Interview with Matteo Rizzi
September 13, 2021
Matteo Rizzi is an unconventional entrepreneur with two decades of experience in Financial Services, constantly referred amongst the top executives in the industry. He spent 13 years at SWIFT –...