June 24, 2025
Influencer marketing can be incredibly effective when it’s done right. But when it’s done wrong? That’s a whole different story.
If you’ve been here before, you know we spend a lot of time...
February 27, 2023
[et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text]The by-product of more brands doing B2B Influencer Marketing is that more individuals are earning themselves a living by becoming...
February 21, 2023
If you polled corporate boards, financial services firms, and governments about ESG, you might come away with as many definitions as respondents. However, at a base level, the acronym "ESG" refers to...
January 24, 2023
By definition, Future of Work is a projection of how work, workers and the workplace will continue to evolve. While a lot of the focus has been placed on developing technology (like AI, for example),...
January 11, 2023
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to...
December 11, 2022
Eduardo Meza-Etienne is a digital accessibility expert, diversity and inclusion, and business strategist. With a background in economics and international trade, his career expands to other areas...
November 30, 2022
At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...
November 29, 2022
We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...
October 25, 2022
Artificial Intelligence is a technology that simulates human intelligence processes by machines and computer systems. There's a plethora of different Artificial Intelligence applications including...
September 21, 2022
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
September 20, 2022
Fintech, or Financial Technology, is a blanket term for technology that augments, streamlines and digitizes traditional financial services. It includes an extensive number of services including (but...
July 21, 2022
Diversity and inclusion initiatives are becoming more widespread across brands and, in the best cases, are being acted upon properly. Unfortunately, this is not the case worldwide,...
May 26, 2022
The Campaigns feature in Onalytica programs is one of our most recent additions to the platform. We created Campaigns in response to a problem we’ve seen crop up regularly for clients – the lack...
May 25, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it’s changed over the past few years. Amardeep Sidhu started...
May 17, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it's changed over the past few years. First up, Alex Edwards!...
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
March 24, 2022
The world runs on technology. From the moment you wake up, to the time you go to bed, you’re interacting with technology, and unless you decide to live off-grid in the mountains,...
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
February 10, 2022
In our latest #OnaChat Twitter Chat, we asked experts about B2B social media and Influencer Marketing in 2022. The conversation focused on what has changed throughout the pandemic, trends that are on...
January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
November 30, 2021
For almost 3 decades the United Nations has been bringing countries together for global climate summits – COPs. COP stands for Conference of the Parties, and attendant countries have signed the...
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
October 21, 2021
Selecting the right influencer with the right audience for a campaign is essential for achieving success. The process of influencer identification is a lot more streamlined now than it used to be....
October 14, 2021
Environmental sustainability aims to avoid the exhaustion of natural resources in hopes of maintaining an ecological balance and preventing climate change.According to the United Nations, the...
