Category
Measuring Success
November 30, 2022
At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...
September 21, 2022
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
December 5, 2019
Writing a concise yet thorough business case is of paramount importance when you need to get internal buy-in and sign off from your senior managers. This is especially true for a relatively new and...
October 16, 2019
We are very excited to announce that we have launched an updated Complete Guide to Industry & B2B Influencer Marketing. Influencer marketing is at a stage where it is no longer a "nice to have", but...
May 16, 2019
Despite clear statistics telling us that the modern buyer’s journey has changed, making audiences more receptive to value-add content than sales content, a large proportion of B2B employees and...
February 28, 2019
Artificial Intelligence: what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in...
December 13, 2018
We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...
May 3, 2018
A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...
April 26, 2018
Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand &...
October 4, 2017
Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason...
February 22, 2017
Last month we published a blog post entitled '5 Most Common Reasons why Influencer Marketing Fails'. Now, while we are confident that this article was helpful in pinpointing exactly where brands...
January 17, 2017
Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises...
May 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to...
April 15, 2015
Here's the story of how we grew our website from 2,000 to 10,000 unique visitors/month in one year. We also doubled our amount of sales enquiries over the same period. Read on to find out how we did...
September 13, 2013
The influencer marketing marketplace is relatively nascent and fragmented, with many different approaches to the same challenges and opportunities. At Onalytica we have run over 200 influencer...
March 6, 2013
When executed correctly, influencer marketing is an incredibly powerful way in which to spread your messaging across a wide range of networks, and reach your prospects with the information they need...
