When executed correctly, influencer marketing is an incredibly powerful way in which to spread your messaging across a wide range of networks, and reach your prospects with the information they need to inform their buying decisions.
However, setting up an influencer marketing program (or just making sure the strategy you’re currently running optimised for success) can be a significant challenge for many companies. Whether identifying the right influencers, planning engagement strategies or measuring the results of your influencing, there are a number of factors to consider to make sure you get the most out of your efforts.
Whether its Content Marketing, PR, Corp Comms or otherwise, chances are you’re already running an influencer marketing program. However, while influencing activity is becoming increasingly critical to businesses, traditional programs are difficult to scale, and it’s hard to demonstrate their value – here are some tips to get some real results out of your influencer marketing strategy.