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“Connecting brands and influencer communities to create inspiring content.”


2024 B2B Influencer Marketing Report

Discover the latest trends and strategies in B2B Influencer Marketing with our new 2024 report. Our report offers a dual-perspective analysis, comparing insights directly from brands and influencers to reveal a holistic view of the B2B influencer ecosystem. This unique approach allows for strategic alignments and actionable insights tailored to enhance your influencer marketing strategies. 

“Connecting brands and influencer communities to create better content.”


Why Influencer Marketing?

Achieve Your Objectives

Improve Thought Leadership

Create content with influencers around innovation & challenges in the industry to increase awareness and drive consideration with your target audiences.

Fast-track Perception Change

Influencers have significant influence and trust within the marketplace. Engage with them to help shape your brand perception as you continue to evolve your brand messages.

Increase Demand Generation

Influencers will help you generate real demand for your product or solution rather than relying upon expensive paid search or PPC campaigns to generate leads. Customers not clicks!

Reach New Audiences

Influencers are creating content for audiences that will not listen or trust brand-generated content or traditional broadcasting channels. Partnering with influencers will help you engage and activate those hard to reach audiences.

Key questions we help solve


Who are my relevant influencers?

How do I engage them and build relationships?

What influencer generated content can I create?

How do I measure success and ROI?

How do I structure and scale my program?

The Mechanics


Identify your relevant social media influencers from our global database of over 700,000 influencers


Analyze your influencer community and understand your current brand awareness and engagement


Connect with your key influencer targets through the Onalytica community


Interact and develop relationships at scale with your influencer community


Measure the impact of your influencer marketing program and how you compare to your competitors

You’re in good hands