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The EU General Data Protection Regulation (GDPR), which was enforced on 25th May 2018, provides new rights to individuals and requires organisations to provide information about their processing in a clear and transparent way. We have published this updated Privacy Statement to take into account new requirements and to explain how we collect, store and use personal data.

Onalytica Ltd is a social media data analytics company specialised in analysing online influence and content.

This Privacy Policy sets out how Onalytica uses and protects personal data. The personal data we have is either gathered from public online sources to build our influencer database or provided by individuals who wish to subscribe to our newsletters or provided by individuals who wish to use our software.

Onalytica is committed to ensuring that your privacy is protected. Should we ask you to provide personal data when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

By using our website and/or our Services, you consent to our Privacy Policy and our collection, use, and disclosure of your information in accordance with this policy and as permitted or required by law.

Onalytica may change this policy from time to time by updating this page. If there are significant changes, we will notify customers of any changes via email.


If you have questions about our Privacy Statement or any other matters related to our use of data you can contact us at or by post addressed to Data Protection Officer, Onalytica Ltd, Unit 6 Baden Place, Crosby Row, London SE1 1YW.


We collect personal data in the following ways:

  • When you subscribe to one or more of our products
  • When you sign up for our Onalytica email newsletters
  • When you register to attend one of our events or webinars
  • Via openly available public sources (e.g. Twitter, Instagram, Blogs).


The data we collect differs depending on whether you are a user of our products, a subscriber to our newsletter or an influencer in our database.


If you subscribe to our Newsletter, or download some of our content we may require some or all of the following personal information from you:

  • First Name
  • Last Name
  • Company
  • Job Title
  • Work Email
  • Country
  • Company Size (Number of Employees)
  • Industry
  • How you heard about us

A phone number can also be provided but this is not mandatory.
You can unsubscribe from our Newsletters at any time.


We also may collect aggregate and non-personal information through “cookies”. Cookies are pieces of information that any website may transfer to your browser that are then stored in your computer system. Cookies are returned to the website that deposited them when a visitor returns to that site. Cookies tell us, for example, whether a user is a first-time visitor or has visited the site before and what areas of the website are of greatest interest to the user. The deposit of cookies by the site may enhance your online experience by allowing us to save your preferences for your next visit. Our cookies may also measure the general activity on the site, which allows us to determine which areas and features are most popular. This information allows us to make improvements to our site.


If you register as a user of one or more of our products, we will ask you, as a minimum, to provide your name and email address in order to create a profile for you as a user of our services. Additional, optional information include contact telephone number, the organisation you work for and your location.

If you contact our customer success teams, we will collect the information we need to categorize your question and respond to it. We also use this information to track potential issues with our Application Services and customise our support responses to improve our service to end users.

We collect information about you when you use any part of our Services. For example, if you are logged in to your Onalytica account, we will collect information on login frequency, what search queries are carried out, what influencer results you searched through and other interactions within our SaaS application. A number of third party providers are used to provide these usage analytics services:

ChurnZero, hotjar, Google Analytics, Microsoft Clarity, and Intercom.

We may also collect information about how you interact with messages we send to you through 3rd party software (AWS SES).

We collect information about the device you operate to use our Services, including operating system details, web browser type, your mobile device identifier and mobile operating system, and the name of your ISP or mobile carrier. We may also collect your location information if your device permits this.

We also infer information about you based on the information you have provided or made available to us such as time zone and location. This may include personalizing your experience of using our Services, suggesting different Services you may be interested in trying, or other inferences about you.


We collect openly sourced data on individuals to determine if they are influential online on a range of topics and provide a contextual ranking of their influence on those topics. We may include your data in the context of being an influencer in our database. The data we collect varies depending on the source of the data, what the source or platform chooses to make available to us, plus what you choose to make available. It could include the following:

  • your name, username, handle, or other identifier;
  • the content of the information you have published via that name, username, handle, or other identifier, including comments, expressions, opinions, posts, etc.;
  • your profile picture or other images or videos that you post or interact with;
  • your job title or profession or category of profession
  • your interests;
  • your location;
  • your gender; and
  • any other information you publish on an Internet website we crawl or on a third-party platform that provides us with data.

The Onalytica platform ingests publicly available data. Social data is sourced primarily through official (both paid and unpaid) APIs and RSS feeds in accordance with the privacy policy and terms of use of the data source.  Where an API does not exist, we may automatically source data from public webpages respecting any rate limits.We do not store any private data in relation to influencer profiles and do not use influencer data to elicit any sensitive data such as political or religious beliefs, sexual orientation, health, or medical conditions, marital or family status.

In addition to sharing influencer data with our customers, we may share influencer data with our data partners or include your influencer profile in our marketing material.

If an individual is a customer or newsletter subscriber and an influencer in our influencer database personal data is not shared between these profiles and the records are kept separate. Information submitted to us in the context of a user or newsletter subscriber is not used to supplement data we have on the influencer profile record unless explicit consent is given to do so.


We may use your personal data for the following purposes:

PurposeLawful basis for processing
To fulfil a query, request for services and/or to administer our servicesFor the performance of a contract or agreement
To facilitate your attendance at one of our events or webinarsFor the performance of a contract or agreement
To maintain records of prospective, current and past clients, our suppliers and our partnersOur Legitimate Interests, which we have balanced with the interests of the data subject
To analyse your use of public social media networks and blog posts to determine your topics of interest and level of online influence on those topicsOur Legitimate Interests, which we have balanced with the interests of the data subject
To contact you to ask if you might be interested in being a guest speaker at one of our events or webinars or to participate in one of our blog articles or whitepapersOur Legitimate Interests, which we have balanced with the interests of the data subject
To track your use of our website and interaction with our newsletters. (Please also see our Cookie Policy below).Our Legitimate Interests, which we have balanced with the interests of the data subject
To send email newsletters to you, if you have signed up via our websiteYour consent


We will only retain personal data for as long as is necessary for the purposes we are using it for. How long we retain data will vary depending on the purposes it is used for. We routinely update our email newsletter lists to ensure those who are not engaged are removed.


Onalytica uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run our application. Although Onalytica owns the code, databases, and all rights to the Onalytica application, you retain all rights to your data as a user of our products.


Onalytica’s Services are not intended for and should not be used by anyone under the age of 18.


This Privacy Statement only addresses our collection, processing and use (including disclosure) of your personal information. Our customers and other third parties may have access to your personal information and use it in other ways in accordance with their own privacy practices. We encourage you to familiarize yourself with the privacy statements provided by any platform you use to publish any information.


As a user of our products or a subscriber to our newsletter we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You have a number of rights under data protection law, which have been strengthened under the General Data Protection Regulation (GDPR):

  • Access: You have the right to access the personal data we may hold about you and the purposes for which we are using it. We may ask for proof of your identity. On receipt of such a request we will endeavour to respond to you as soon as possible, at most within one calendar month.
  • Rectification: You have the right to request that we amend any personal data which is incorrect or requires updating.
  • Erasure: You have the right to request that we delete any personal information pertaining to you. We will assess any deletion request on a case by case basis and will endeavour to respond to you as soon as possible, at most within one calendar month. If you have authored any content on our website and would like this to be deleted, please let us know.

If you believe that any information we are holding on you as a user, newsletter subscriber or influencer is incorrect or incomplete, please email us at and we will promptly correct any information found to be incorrect.

LAST UPDATED 19th October 2023