Influencer marketing involves a business working with someone important to their target audience. It evolved out of communications and PR and includes things like analyst relations, blogger...

In-light of the current circumstances, marketers all over the globe are cancelling or postponing their events, and for the bravest of marketers, they're even taking their events online. Brave, I...

2019 was a big year for influencer marketing, with endless influencer scandals and groundbreaking social media & technology platform developments, everywhere you turned, there was an influencer...

Writing a concise yet thorough business case is of paramount importance when you need to get internal buy-in and sign off from your senior managers. This is especially true for a relatively new and...

Do you ever find yourself scrolling through LinkedIn, noticing the marketers that seem to be absolutely smashing it? The ones that always seem on the ball with the latest news and trends, are well...

Influencer marketing strategy is arguably the most important, yet neglected piece of the puzzle when it comes to a successful influencer program. Influencer Marketing is on most marketers' radars...

We are very excited to announce that we have launched an updated Complete Guide to Industry & B2B Influencer Marketing. Influencer marketing is at a stage where it is no longer a "nice to have", but...

To mark the launch of our Influencer Marketing Academy we’ve created an interactive tool to help marketing & PR professionals to create their influencer strategy in just 5 minutes. We’d love for...

MONDAY I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...

We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...

Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B...

A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh? Once we muster the ability to look beyond...

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it's a practical, hands-on event where we gather senior B2B and B2C...

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...

Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase. We know what influener marketing is, why...

Last month, I co-authored a white paper called  The Definitive Practical Guide to Influencer Relationship Management. So far we’ve covered what influencer marketing is and why you should be...

Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. Last week we covered the what and why and this week we're going to...

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing's first- what does the white paper cover? This guide is both...

We're excited to announce that we've published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers...

Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving...