The Power of Storytelling in B2B Marketing
May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
Category
Marketing Stategy
Expert Predictions on What 2022 Holds for Influencer Marketing
January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
2021 B2B Influencer Compensation Report
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
2020 Research: The Current State & Future of B2B Influencer Marketing
November 17, 2020
We are really excited to announce the launch of our research report on the current state and future of B2B influencer marketing, but from the influencers' perspectives, in partnership with TopRank...
4 Ways Influencer Marketing Impacts Your Pipeline
June 25, 2020
Influencer marketing involves a business working with someone important to their target audience. It evolved out of communications and PR and includes things like analyst relations, blogger...
How to Replicate an Offline Event Experience, Online
April 30, 2020
In-light of the current circumstances, marketers all over the globe are cancelling or postponing their events, and for the bravest of marketers, they're even taking their events online.Brave, I...
Expert Predictions on What 2020 Holds for Influencer Marketing
January 16, 2020
2019 was a big year for influencer marketing, with endless influencer scandals and groundbreaking social media & technology platform developments, everywhere you turned, there was an influencer...
How to Write a Business Case That Your Boss Will Say Yes to
December 5, 2019
Writing a concise yet thorough business case is of paramount importance when you need to get internal buy-in and sign off from your senior managers. This is especially true for a relatively new and...
5 Skills That The Top 1% of Marketers Nail
November 20, 2019
Do you ever find yourself scrolling through LinkedIn, noticing the marketers that seem to be absolutely smashing it? The ones that always seem on the ball with the latest news and trends, are well...
How to Create an Influencer Marketing Strategy That Will Get You Results in 12 Weeks
November 14, 2019
Influencer marketing strategy is arguably the most important, yet neglected piece of the puzzle when it comes to a successful influencer program.Influencer Marketing is on most marketers' radars...
[eBook] The Complete Guide to Industry & B2B Influencer Marketing
October 16, 2019
We are very excited to announce that we have launched an updated Complete Guide to Industry & B2B Influencer Marketing. Influencer marketing is at a stage where it is no longer a "nice to have", but...
Build Your Influencer Marketing Strategy in 5 Minutes
August 9, 2019
To mark the launch of our Influencer Marketing Academy we’ve created an interactive tool to help marketing & PR professionals to create their influencer strategy in just 5 minutes. We’d love for...
Influencer Marketing: A Week in the Life Supporting an Influencer Marketer
March 21, 2019
MONDAY
I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...
An Evaluation of Brand Influencer Partnerships
December 13, 2018
We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...
Influencer Marketing Tips Going Into 2019
November 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...
#TwitterPurge – a Much Needed Shake up for Influencer Marketing?
July 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...
Key Takeaways from attending 7 Talks at B2B Ignite 2018
July 16, 2018
B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B...
How Many Influencers Should You Work With for Maximum Success?
May 3, 2018
A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...
5 Things to Do Now to Prepare For Influencer Marketing in 2018
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?Once we muster the ability to look beyond...
Key Takeaways From our Influencer Marketing Huddle Workshop
November 2, 2017
Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it's a practical, hands-on event where we gather senior B2B and B2C...
14 Influencer Marketing Pearls of Wisdom
October 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...
Just how Mature is the Influencer Marketing Industry?
October 11, 2017
Let’s take a leap back in time to 2015.Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...
Where are Your Target Audience Being Influenced?
September 20, 2017
Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase.We know what influener marketing is, why...
How to Create Your Influencer Marketing Strategy
September 6, 2017
Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.So far we’ve covered what influencer marketing is and why you should be...