May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
March 3, 2022
Our February #OnaChat Twitter Chat honed in on the Future of Work. This is something that impacts everyone, and having discussions like this can help employers understand how to help their employees...
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
February 10, 2022
In our latest #OnaChat Twitter Chat, we asked experts about B2B social media and Influencer Marketing in 2022. The conversation focused on what has changed throughout the pandemic, trends that are on...
January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
December 16, 2021
Onalytica, the world’s leading B2B Influencer Marketing SaaS platform, has appointed Ashley Zeckman as VP Strategy & Customer Success in North America.
Reporting to Tim Williams, CEO and Dominik...
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
October 21, 2021
Selecting the right influencer with the right audience for a campaign is essential for achieving success. The process of influencer identification is a lot more streamlined now than it used to be....
August 26, 2021
Influencers and thought leaders have a persuasive power both online and offline to impact decision makers. Equally, they usually have large audiences that look up to them for their expertise and...
August 12, 2021
We are living in an age dominated by social media. Most brands have a social presence, and over half of the global population is now on social media. Gone are the days of asking people for their...
June 23, 2021
We are incredibly proud and excited to announce the official launch of MyOnalytica – the world’s largest B2B influencer marketplace.
Onalytica have been connecting topical experts with global...
June 22, 2021
Becoming an influencer is not a quick process, it takes a long time to build up a reputation for being an expert on a particular topic. It can take years of regularly posting about that topic to...
June 16, 2021
Onalytica are really pleased to launch a report in collaboration with The Nature Conservancy (TNC), analysing the social media conversations from January 2020 - March 2021, on nature-related topics...
June 2, 2021
We are delighted to have partnered up with Membership World and Synergy, to produce The Social CEO Index Report analysing UK membership association CEOs' social media activity and online...
April 1, 2021
With moves to let influential users publish newsletters, host social audio rooms and paywall exclusive content, Twitter has signalled its intent to stake a claim for the creator economy.
If the...
March 9, 2021
All the hype behind social audio apps reminds of 2013-14 when Snapchat first exploded and became mainstream. The rush by users to build connections and create influence was a priority. We saw the...
March 2, 2021
Twitter is the largest microblogging network with more than 330 million monthly active users, which makes it a great platform for spreading your message far and wide and increasing your personal...
February 3, 2021
LinkedIn is the largest professional networking site in the world with over 303 million active users, 40% of which visit the site daily. Many LinkedIn influencers are followed by team leaders,...
January 28, 2021
COVID-19 has forced the world to go through a deep digital transformation, with most professionals working remotely, in-person events coming to a standstill and more time being spent at home in front...
November 17, 2020
We are really excited to announce the launch of our research report on the current state and future of B2B influencer marketing, but from the influencers' perspectives, in partnership with TopRank...
November 10, 2020
Less than 10 years ago, ‘Customer Success’ was a new function that replaced old school account management. Fast forward to today, where all SaaS companies typically need Customer Success teams to...
September 10, 2020
Back in 2009 when Onalytica was founded, B2B influencer marketing was in its infancy and still finding its feet. Influencer platforms were few and far between, “influencer” wasn’t in the...
July 14, 2020
There’s a misconception that an influencer has to be an executive, but they don’t always have to be. Leaders are the most time-poor. They also have the least understanding about social media,...
