Reimagining the Relationship Between Marketing and our Buyers
July 10, 2023
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Category
Best Practice
Sessions You Can’t Afford To Miss at B2B Ignite London 2023
June 28, 2023
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Influencer Selection Made Easy: Introducing Media Monitoring
May 31, 2023
A pivotal moment in every customer’s Influencer Marketing journey is finding the right influencer to collaborate with. Discovering new creators on social media has never been easier (only 9% of...
Event Recap: The B2B Influencer Marketing Summit
May 2, 2023
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IWD 2023: What #EmbraceEquity Means for the Women at Onalytica
March 8, 2023
For International Women’s Day, we rallied together some of the wonderful women at Onalytica, to learn about their experiences of being a woman in tech, and their views on what changes need to...
10 Tips for Increasing Your Influence
February 27, 2023
[et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text]The by-product of more brands doing B2B Influencer Marketing is that more individuals are earning themselves a living by becoming...
Onalytica Launches YouTube Search!
February 15, 2023
With 2023 well underway, we’d like to give you all an update on recent changes to the Onalytica platform, as well as a future-gaze into the new functionalities that users can expect in the first...
2023 Marketing Budgets: How to do More with Less?
February 2, 2023
Times are tough for marketers in 2023. Budget cuts and freezes are a widespread problem and 33% of marketers say that their lack of budget is hindering their ability to create content. While budgets...
Why B2B Brands Should do Influencer Marketing
January 11, 2023
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to...
What B2B Marketers Predict for Influencer Marketing in 2023
December 14, 2022
While 2022 was a busy year for the Social Media & B2B Influencer Marketing space, there has been a lot of uncertainty moving into the next year as a global recession is looming and social media...
Killer Collaboration Examples that Prove the Value of Influencer Marketing
December 7, 2022
2022 has been a year of great content, and we loved watching some incredible and beneficial collaborations throughout the year. With the social media landscape continuing to evolve, marketers are...
Influencer Knowledge Share from our B2B Social Trailblazers Summit
November 30, 2022
At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...
2022 State of B2B Social Media Marketing Industry
November 29, 2022
We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...
Key Takeaways From our B2B Social Trailblazers Summit
November 22, 2022
On November 3rd, together with Immediate Future, we hosted an in-person B2B Social Trailblazers Summit in London, to help B2B Marketers remain on the cutting edge of social media, and equip them with...
Insider Tips for Creating Your Influencer Rate Card
September 21, 2022
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
We’re changing how we do our influencer lists and here’s why
September 14, 2022
Onalytica have been creating influencer lists for 10+ years, in which time we’ve published 187 influencer lists spanning across topics such as AI, IOT, Future of Work, 5G and Fintech – just to...
12 Must-See Sessions at #B2BIgniteUSA
May 27, 2022
Temperatures have risen, flowers have begun to bloom and there is a shift in the air. That can only mean one thing: conference season has sprung.Like many of you, it feels like decades since I...
New Onalytica Feature: Campaigns
May 26, 2022
The Campaigns feature in Onalytica programs is one of our most recent additions to the platform. We created Campaigns in response to a problem we’ve seen crop up regularly for clients – the lack...
Amardeep Sidhu on the Evolution of Influencer Marketing in B2B
May 25, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it’s changed over the past few years. Amardeep Sidhu started...
The Power of Storytelling in B2B Marketing
May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
How influencers can get more work from brands
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
#OnaChat: The Future of Work
March 3, 2022
Our February #OnaChat Twitter Chat honed in on the Future of Work. This is something that impacts everyone, and having discussions like this can help employers understand how to help their employees...
Influencer and Brand matchmaking: How to ensure it’s a good fit
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
#OnaChat: B2B Social Media and Influencer Marketing in 2022
February 10, 2022
In our latest #OnaChat Twitter Chat, we asked experts about B2B social media and Influencer Marketing in 2022. The conversation focused on what has changed throughout the pandemic, trends that are on...