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Anticon 2023 Preview: Sessions We Won’t Miss At The Tech-Focused Anti-Conference

by | Oct 18, 2023 | Best Practice,

This week MarTech, SalesTech, and AdTech leaders are meeting in London for a global anti-conference experience. Anticon 2023 is bringing together brands, agencies, and media companies together to discuss which technologies are driving ROI and moving the business world forward. Our Onalytica team will be there to join the conversations and meet new people within this exciting space.

With a brilliant speaker lineup that will bring you out of your everyday mindset, we want to help you get the most out of this summit. That’s why we’ve curated a few workshops that are going to be particularly worthwhile with insightful presenters and industry-shaping topics.

How a privacy first approach to your marketing can transform brand trust and drive business growth

Steph Sharland, Consent & Preference Cloud Specialist, OneTrust
Date/Time: Thursday 19th, October, 9:40 – 10:10 (GMT +1)

Session Overview: Privacy and trust are two things that we marketers cannot function without. These are necessary for maintaining relationships with customers, collaborating alongside influencers, and even complying with regional regulations. This session picks the brain of thought-providing industry expert Steph Sharl and explores how a privacy-first approach can help scale your sales and reach your business goals.

AI Is Not the Future of Marketing

David Raab, Founder and CEO, CDP Institute
Date/Time: Thursday 19th, October, 14:00 – 14:30 (GMT +1)

Session Overview: If you read industry blogs and newsletters like us, you are already aware that AI is transforming our industry. After his morning keynote at Anticon, David Raab of the CDP Institute is hosting a smaller session where he will share how this technology will not solely define the future of our industry; however, it will allow our workforce to reach greater heights of personalisation, data analysis, and scale.

The New Marketing Reality

Frans Riemersma, Founder, Author & Lecturer, MartechTribe
Date/Time: Thursday 19th, October, 9:05 – 9:35 (GMT +1)

Session Overview: As each organization builds its marketing technology stack, an ecosystem is built that directly affects the customer journey. This level of choice has created a new reality for marketers that calls for us to integrate and optimize revenue-driving customer journeys. Frans Riemersma calls this Marketing Atomization and believes it will be key for marketers navigating the emerging landscape. This should be a fascinating session for anyone who uses marketing software.

The Illusion of Choice: Leveraging Behavioural Science for Effective Advertising & Marketing

Richard Shotton, Author and Founder, Astroten
Date/Time: Thursday 19th, October, 10:15 – 10:45 (GMT +1)

Session Overview: Every choice that we make as marketers impacts our results. From which influencers we choose to partner with to what KPIs to monitor, there are pros and cons to each option. Author of The Illusion of Choice Richard Shotton is leading a session where he looks at all of these choices through the lens of behavioural psychology. We are excited to see how this mindset can lead to more effective marketing campaigns and better decision-making.

AI-Powered Marketing Excellence: Transforming Customer Engagement, Personalisation, and Data Analysis

Philip Johnson, Principal Solutions Consultant, Iterable
Date/Time: Thursday 19th, October, 11:00 – 11:30 (GMT +1)

Session Overview: Can Artificial Intelligence really help us build stronger customer relationships? Iterable’s Phillip Johnson is speaking to how AI’s cross-channel capabilities can help us have a better understanding of our customer’s wants and needs. With real-world case studies, this session will help paint a better picture of how we can reach audiences in a way that inspires action.

We Hope to See You There!

When it comes to introducing dynamic and impactful technology into your organization, we understand what is at stake. Your MarTech stack directly shapes how you will connect with your customers, engage with key opinion leaders, and communicate your message to the world. We are heading to Anticon 2023 to gain a better understanding of these technologies and connect with the leaders moving our industry forward.

If you’re attending the conference and would like to connect with our team, we would be thrilled to meet you. Whether you have questions about our work, would like to attend a session together, or simply want to exchange insights, please don’t hesitate to reach out to us during the conference.

With a talent-dense guest list and a packed agenda of tech-driven conversation, we are thrilled to be attending this year’s Anticon. Our team is excited to meet you in London!