Trust in branded content is decreasing, all while trust in people is increasing. With this said, many organizations seem yet to realize that one of their most powerful trust facilitators and sales...

2019 is yet another big year for influencer marketing. As influencer marketing continues to grow in awareness and popularity, both supply and demand for influencer marketing platforms is continually...

Whilst challenger banks haven’t been as big a hit in the US as they have in the UK and across Europe, they are certainly making themselves known. What’s more interesting is that the successful...

Two-thirds of bank branches in the UK have closed in the past 30 years. Customers are choosing mobile apps and businesses are investing heavily in digital. Banks need an online presence to survive...

We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...

Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...

The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...

There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...

Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...

We are very excited to announce that just over a year on, we are publishing yet another guide book - this time on Employee Advocacy. Back in August last year we published our Definitive Guide to...

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs Regulatory hurdles mean sharing content and mobilising influencers becomes a...

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B...

Weeding Out Influencers Who Buy Fake Followers - What Needs To Happen Next? - Part 1 There’s been a lot of coverage and discussion in the last week about Unilever’s decision to stop working with...

A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...

Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand &...

What is a content marketer's ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation - often using content performance metrics such as views, social...

What do you think of when you hear 'influencer marketing'? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think...

As we're all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves,...

The New York Times recently published an article called: "The Follower Factory" exploring the growing demand for purchasing fake followers and engagement across social media platforms. The article...

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying...

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement...

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh? Once we muster the ability to look beyond...

When it comes to being social, a business has to start with its leaders. At Tribal Impact, it’s our mission to increase employee advocacy in a way that really adds value to businesses. But this new...