#OnaChat: The Future of Work
March 3, 2022
Our February #OnaChat Twitter Chat honed in on the Future of Work. This is something that impacts everyone, and having discussions like this can help employers understand how to help their employees...
Category
Best Practice
Influencer and Brand matchmaking: How to ensure it’s a good fit
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
#OnaChat: B2B Social Media and Influencer Marketing in 2022
February 10, 2022
In our latest #OnaChat Twitter Chat, we asked experts about B2B social media and Influencer Marketing in 2022. The conversation focused on what has changed throughout the pandemic, trends that are on...
Expert Predictions on What 2022 Holds for Influencer Marketing
January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
Ashley Zeckman Appointed as Onalytica’s VP Strategy & Customer Success in North America
December 16, 2021
Onalytica, the world’s leading B2B Influencer Marketing SaaS platform, has appointed Ashley Zeckman as VP Strategy & Customer Success in North America.Reporting to Tim Williams, CEO and Dominik...
2021 B2B Influencer Compensation Report
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
What do brands look for when selecting an influencer?
October 21, 2021
Selecting the right influencer with the right audience for a campaign is essential for achieving success. The process of influencer identification is a lot more streamlined now than it used to be....
Ethical Considerations When Posting and Amplifying Content
August 26, 2021
Influencers and thought leaders have a persuasive power both online and offline to impact decision makers. Equally, they usually have large audiences that look up to them for their expertise and...
Advocacy and Influence for B2B Exec Leaders
August 12, 2021
We are living in an age dominated by social media. Most brands have a social presence, and over half of the global population is now on social media. Gone are the days of asking people for their...
Onalytica Launches the World’s Largest B2B Influencer Marketplace, MyOnalytica
June 23, 2021
We are incredibly proud and excited to announce the official launch of MyOnalytica – the world’s largest B2B influencer marketplace.Onalytica have been connecting topical experts with global...
The Dos and Don’ts of Being an Influencer
June 22, 2021
Becoming an influencer is not a quick process, it takes a long time to build up a reputation for being an expert on a particular topic. It can take years of regularly posting about that topic to...
Onalytica & TNC analyse nature-related social media conversations pre, during & post COVID
June 16, 2021
Onalytica are really pleased to launch a report in collaboration with The Nature Conservancy (TNC), analysing the social media conversations from January 2020 - March 2021, on nature-related topics...
The Social CEO Index – How Influential are Membership Association CEOs?
June 2, 2021
We are delighted to have partnered up with Membership World and Synergy, to produce The Social CEO Index Report analysing UK membership association CEOs' social media activity and online...
Has Twitter’s Flurry of Features Changed the Balance of Power in the Influencer Ecosystem?
April 1, 2021
With moves to let influential users publish newsletters, host social audio rooms and paywall exclusive content, Twitter has signalled its intent to stake a claim for the creator economy. If the...
How Will The Explosion of Social Audio Impact B2B Influencer Marketing?
March 9, 2021
All the hype behind social audio apps reminds of 2013-14 when Snapchat first exploded and became mainstream. The rush by users to build connections and create influence was a priority. We saw the...
10 ways to become more influential on Twitter
March 2, 2021
Twitter is the largest microblogging network with more than 330 million monthly active users, which makes it a great platform for spreading your message far and wide and increasing your personal...
10 things you can do to become more influential on LinkedIn
February 3, 2021
LinkedIn is the largest professional networking site in the world with over 303 million active users, 40% of which visit the site daily. Many LinkedIn influencers are followed by team leaders,...
6 Ways COVID-19 has Impacted B2B Influencer Marketing
January 28, 2021
COVID-19 has forced the world to go through a deep digital transformation, with most professionals working remotely, in-person events coming to a standstill and more time being spent at home in front...
2020 Research: The Current State & Future of B2B Influencer Marketing
November 17, 2020
We are really excited to announce the launch of our research report on the current state and future of B2B influencer marketing, but from the influencers' perspectives, in partnership with TopRank...
What Sets Onalytica’s Customer Success Team Apart
November 10, 2020
Less than 10 years ago, ‘Customer Success’ was a new function that replaced old school account management. Fast forward to today, where all SaaS companies typically need Customer Success teams to...
Onalytica Bids Farewell to Influencer Lists as You Know Them
September 10, 2020
Back in 2009 when Onalytica was founded, B2B influencer marketing was in its infancy and still finding its feet. Influencer platforms were few and far between, “influencer” wasn’t in the...
5 Characteristics of an Influential Employee
July 14, 2020
There’s a misconception that an influencer has to be an executive, but they don’t always have to be. Leaders are the most time-poor. They also have the least understanding about social media,...
4 Ways Influencer Marketing Impacts Your Pipeline
June 25, 2020
Influencer marketing involves a business working with someone important to their target audience. It evolved out of communications and PR and includes things like analyst relations, blogger...
3 Reasons Why Your Expert Employees Unlock Trust and Influence
June 10, 2020
This year, people are going to start moving away from influencer marketing as we know it. Brands are going to be more reluctant to spend money on external influencers to say nice things about them...