Onalytica, the world’s leading B2B Influencer Marketing SaaS platform, has appointed Ashley Zeckman as VP Strategy & Customer Success in North America.
Reporting to Tim Williams, CEO and Dominik Nosalik, Managing Director, Ashley will lead Onalytica’s Influencer Activation & Management strategy to ensure its clients are collaborating with the best available influencers to create inspiring industry content.
She will also be leading Onalytica’s Customer Success team and working alongside Tom Pattrick, VP, Sales to scale Onalytica Inc’s business growth in North America.
As well as an Enterprise Influencer Marketing SaaS offering Onalytica launched MyOnalytica in July 2021 to create the first ever marketplace for B2B Influencers to showcase their influence, expertise and how they would like to collaborate with brands.
Tim Williams, CEO at Onalytica, said “I am thrilled that Ashley has joined Onalytica. We are seeing significant & increasing demand from marketers to invest in employee-generated and influencer-generated content and Ashley’s experience will ensure that our technology & supporting professional services continue to evolve to deliver the most effective influencer programs.”
Ashley brings with her 14 years’ digital marketing experience and 7 years’ B2B Influencer Marketing expertise making her one of the best experienced practitioners around.
Ashley has worked with brands such as LinkedIn, Dell and SAP, leading on developing always-on, data-driven influencer marketing strategies as well as building & managing customer success teams.
Ashley Zeckman, said: “I have been a long-time fan and follower of Onalytica and have always been very impressed with the team and the product. I’m excited to partner with Tom Pattrick to grow out the U.S. operation and consult with top-tier enterprise clients to deliver B2B Influencer Marketing systems and programs that generate results”.
To learn more about Onalytica and how we can support your B2B Influencer Marketing program wherever you are in the world, get in touch.