10 Tips for Increasing Your Influence
February 27, 2023
The by-product of more brands doing B2B Influencer Marketing is that more individuals are earning themselves a living by becoming "influencers" or thought leaders whose main objective is to...
Author
Alicia Russell
2022 State of B2B Social Media Marketing Industry
November 29, 2022
We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...
We’re changing how we do our influencer lists and here’s why
September 14, 2022
Onalytica have been creating influencer lists for 10+ years, in which time we’ve published 187 influencer lists spanning across topics such as AI, IOT, Future of Work, 5G and Fintech – just to...
Ashley Zeckman Appointed as Onalytica’s VP Strategy & Customer Success in North America
December 16, 2021
Onalytica, the world’s leading B2B Influencer Marketing SaaS platform, has appointed Ashley Zeckman as VP Strategy & Customer Success in North America.Reporting to Tim Williams, CEO and Dominik...
2021 B2B Influencer Compensation Report
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
Onalytica Launches the World’s Largest B2B Influencer Marketplace, MyOnalytica
June 23, 2021
We are incredibly proud and excited to announce the official launch of MyOnalytica – the world’s largest B2B influencer marketplace.Onalytica have been connecting topical experts with global...
Onalytica & TNC analyse nature-related social media conversations pre, during & post COVID
June 16, 2021
Onalytica are really pleased to launch a report in collaboration with The Nature Conservancy (TNC), analysing the social media conversations from January 2020 - March 2021, on nature-related topics...
The Social CEO Index – How Influential are Membership Association CEOs?
June 2, 2021
We are delighted to have partnered up with Membership World and Synergy, to produce The Social CEO Index Report analysing UK membership association CEOs' social media activity and online...
6 Ways COVID-19 has Impacted B2B Influencer Marketing
January 28, 2021
COVID-19 has forced the world to go through a deep digital transformation, with most professionals working remotely, in-person events coming to a standstill and more time being spent at home in front...
2020 Research: The Current State & Future of B2B Influencer Marketing
November 17, 2020
We are really excited to announce the launch of our research report on the current state and future of B2B influencer marketing, but from the influencers' perspectives, in partnership with TopRank...
Onalytica Bids Farewell to Influencer Lists as You Know Them
September 10, 2020
Back in 2009 when Onalytica was founded, B2B influencer marketing was in its infancy and still finding its feet. Influencer platforms were few and far between, “influencer” wasn’t in the...
How to Replicate an Offline Event Experience, Online
April 30, 2020
In-light of the current circumstances, marketers all over the globe are cancelling or postponing their events, and for the bravest of marketers, they're even taking their events online.Brave, I...
Introducing “Podium” – a Global, Immersive, Virtual Events Solution
April 8, 2020
In the last 8 weeks the world has gone through unprecedented changes that have completely turned the corporate world on its head. Businesses have had no choice but to transition into remote working...
Expert Predictions on What 2020 Holds for Influencer Marketing
January 16, 2020
2019 was a big year for influencer marketing, with endless influencer scandals and groundbreaking social media & technology platform developments, everywhere you turned, there was an influencer...
How to Write a Business Case That Your Boss Will Say Yes to
December 5, 2019
Writing a concise yet thorough business case is of paramount importance when you need to get internal buy-in and sign off from your senior managers. This is especially true for a relatively new and...
5 Skills That The Top 1% of Marketers Nail
November 20, 2019
Do you ever find yourself scrolling through LinkedIn, noticing the marketers that seem to be absolutely smashing it? The ones that always seem on the ball with the latest news and trends, are well...
How to Create an Influencer Marketing Strategy That Will Get You Results in 12 Weeks
November 14, 2019
Influencer marketing strategy is arguably the most important, yet neglected piece of the puzzle when it comes to a successful influencer program.Influencer Marketing is on most marketers' radars...
[eBook] The Complete Guide to Industry & B2B Influencer Marketing
October 16, 2019
We are very excited to announce that we have launched an updated Complete Guide to Industry & B2B Influencer Marketing. Influencer marketing is at a stage where it is no longer a "nice to have", but...
Onalytica are an official UK Government G-Cloud Supplier!
July 22, 2019
Onalytica are proud to announce that we are an official UK Government G-Cloud Supplier. This means that we are eligible to supply our award winning influencer marketing software and professional...
30 Expert Quotes Demonstrating The Power of Employee Advocacy
May 2, 2019
Back in October last year we published an Employee Advocacy guide, taking marketers through exactly how they can reap maximum benefits by integrating their employee advocacy, influencer marketing and...
The Employee Advocacy Magic Question: “What’s in it For Me?”
April 18, 2019
A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were:They are not sure what content they are allowed...
What’s Stopping Employees From Engaging On Social Media?
April 4, 2019
One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...
Why You Should Integrate Influencer Marketing & Employee Advocacy in 2019
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
10 Questions to ask When Buying an Influencer Marketing Platform
February 12, 2019
2019 is yet another big year for influencer marketing. As influencer marketing continues to grow in awareness and popularity, both supply and demand for influencer marketing platforms is continually...