November 17, 2020
We are really excited to announce the launch of our research report on the current state and future of B2B influencer marketing, but from the influencers' perspectives, in partnership with TopRank...
September 10, 2020
Back in 2009 when Onalytica was founded, B2B influencer marketing was in its infancy and still finding its feet. Influencer platforms were few and far between, “influencer” wasn’t in the...
April 30, 2020
In-light of the current circumstances, marketers all over the globe are cancelling or postponing their events, and for the bravest of marketers, they're even taking their events online.
Brave, I...
April 8, 2020
In the last 8 weeks the world has gone through unprecedented changes that have completely turned the corporate world on its head. Businesses have had no choice but to transition into remote working...
January 16, 2020
2019 was a big year for influencer marketing, with endless influencer scandals and groundbreaking social media & technology platform developments, everywhere you turned, there was an influencer...
December 5, 2019
Writing a concise yet thorough business case is of paramount importance when you need to get internal buy-in and sign off from your senior managers. This is especially true for a relatively new and...
November 20, 2019
Do you ever find yourself scrolling through LinkedIn, noticing the marketers that seem to be absolutely smashing it? The ones that always seem on the ball with the latest news and trends, are well...
November 14, 2019
Influencer marketing strategy is arguably the most important, yet neglected piece of the puzzle when it comes to a successful influencer program.
Influencer Marketing is on most marketers' radars...
October 16, 2019
We are very excited to announce that we have launched an updated Complete Guide to Industry & B2B Influencer Marketing. Influencer marketing is at a stage where it is no longer a "nice to have", but...
July 22, 2019
Onalytica are proud to announce that we are an official UK Government G-Cloud Supplier. This means that we are eligible to supply our award winning influencer marketing software and professional...
May 2, 2019
Back in October last year we published an Employee Advocacy guide, taking marketers through exactly how they can reap maximum benefits by integrating their employee advocacy, influencer marketing and...
April 18, 2019
A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were:
They are not sure what content they are allowed...
April 4, 2019
One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
February 12, 2019
2019 is yet another big year for influencer marketing. As influencer marketing continues to grow in awareness and popularity, both supply and demand for influencer marketing platforms is continually...
November 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...
November 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...
November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
October 11, 2018
We are very excited to announce that just over a year on, we are publishing yet another guide book - this time on Employee Advocacy. Back in August last year we published our Definitive Guide to...
July 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...
May 3, 2018
A common topic on people's minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it's a good...
April 26, 2018
Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand &...
April 19, 2018
What is a content marketer's ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation - often using content performance metrics such as views, social...
