In the last 8 weeks the world has gone through unprecedented changes that have completely turned the corporate world on its head. Businesses have had no choice but to transition into remote working and marketing teams have had to pull out from their traditional in-person events. This has created a new demand for virtual events that deliver the same immersive experience and results as traditional events.
Virtual events are nothing new, but they usually take on the format of a webinar. This allows brands to give a live presentation online, but it doesn’t replicate the immersive sense of theatre, the excitement and engagement of a physical event, but rather it tends to feel more like a one-way monologue.
In order to re-create a virtual event experience that can live up to traditional events we need to be able to replicate the ability to: wander & network with other attendees; attend different talks on different streams and engage in interactive dialogue.
Onalytica have partnered up with market leaders ON24, The Crocodile and Turtl to bring you “Podium“- a Global, Immersive, Virtual Events Solution. Podium pulls together best-in-class online event design, influencer marketing and media rich interactive content formats to create an immersive online event experience powered by the ON24 Platform.
Onalytica has over 10 years’ experience in enabling brands to identify and build relationships with industry experts to create best-in-class content, helping them reach wider audiences and drive engagement online. We are excited to bring this into Podium.
In a nutshell, what are the benefits of Podium?
- To create the next generation of immersive digital event experiences
- To replicate the theatre and excitement of physical events
- To design rich digital experiences that feel more human
- To increase the reach and engagement of events to a much wider audience
- To build and sustain audience engagement cycle to 12 weeks (4 weeks pre-event to 8 weeks post-event)
- The ability to integrate data to improve personalisation & tailored messaging and better nurture leads
“Physical events create spikes of social media engagement, but brands have historically struggled to build and sustain dialogue and engagement pre- and post-event. Integrating internal and external influencers in the promotion of events drives an 8-week audience engagement cycle, improves the quality of events and creates inspiring content assets that can be used in the sales cycle throughout the year.”
Tim Williams, CEO, Onalytica
“Our mission at ON24 is to help businesses transform their marketing into an experience their audience demands. And, we know that realising that vision takes more than technology. Through innovative service offerings like Podium, we hope to help companies successfully bridge the physical-to-digital event divide, now and in the future.”
Tessa Barron, VP of Marketing, ON24
“The Crocodile’s Managing Director, Jason Talbot, adds: “In the blink of an eye the world changed. It’s forced many of us to confront digital experience gaps that exist across many organisations. By breaking down silos and collaborating we’ve created Podium – immersive event design with craft, theatre, connected data and digital scale as a viable alternative to physical events in 2020 and onwards”
Jason Talbot, Managing Director, The Crocodile
“I’m very excited for Turtl to be part of Podium. In the present climate, the ability to deliver amazing digital events is an absolute must and Podium will be leading the way with best-of-breed technologies for every step of the digital event experience.”
Nick Mason, CEO, Turtl
Ready to take your virtual event to the next level? Get in touch now.