10 Tips for Increasing Your Influence
February 27, 2023
The by-product of more brands doing B2B Influencer Marketing is that more individuals are earning themselves a living by becoming "influencers" or thought leaders whose main objective is to...
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b2b marketing
Who’s Who in ESG? Top 50 Influencers to Follow
February 21, 2023
If you polled corporate boards, financial services firms, and governments about ESG, you might come away with as many definitions as respondents. However, at a base level, the acronym "ESG" refers to...
Who’s Who in Future of Work? Top 50 Influencers to Follow
January 24, 2023
By definition, Future of Work is a projection of how work, workers and the workplace will continue to evolve. While a lot of the focus has been placed on developing technology (like AI, for example),...
Why B2B Brands Should do Influencer Marketing
January 11, 2023
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to...
2022 State of B2B Social Media Marketing Industry
November 29, 2022
We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...
Who’s Who in Artificial Intelligence? Top 50 Influencers to Follow
October 25, 2022
Artificial Intelligence is a technology that simulates human intelligence processes by machines and computer systems. There's a plethora of different Artificial Intelligence applications including...
Who’s Who in Fintech? Top 50 Influencers to Follow
September 20, 2022
Fintech, or Financial Technology, is a blanket term for technology that augments, streamlines and digitizes traditional financial services. It includes an extensive number of services including (but...
Diversity, Equity and Inclusion: A Study into Tech Brands’ Perception & Impact
July 21, 2022
Diversity and inclusion initiatives are becoming more widespread across brands and, in the best cases, are being acted upon properly. Unfortunately, this is not the case worldwide,...
12 Must-See Sessions at #B2BIgniteUSA
May 27, 2022
Temperatures have risen, flowers have begun to bloom and there is a shift in the air. That can only mean one thing: conference season has sprung.Like many of you, it feels like decades since I...
Amardeep Sidhu on the Evolution of Influencer Marketing in B2B
May 25, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it’s changed over the past few years. Amardeep Sidhu started...
Alex Edwards on the Evolution of Influencer Marketing in B2B
May 17, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it's changed over the past few years. First up, Alex Edwards!...
The Power of Storytelling in B2B Marketing
May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
Women in Tech: A Study into Tech Brands’ Perception & Impact
March 24, 2022
The world runs on technology. From the moment you wake up, to the time you go to bed, you’re interacting with technology, and unless you decide to live off-grid in the mountains,...
#OnaChat: The Future of Work
March 3, 2022
Our February #OnaChat Twitter Chat honed in on the Future of Work. This is something that impacts everyone, and having discussions like this can help employers understand how to help their employees...
#OnaChat: B2B Social Media and Influencer Marketing in 2022
February 10, 2022
In our latest #OnaChat Twitter Chat, we asked experts about B2B social media and Influencer Marketing in 2022. The conversation focused on what has changed throughout the pandemic, trends that are on...
COP26: Brand Share of Voice, Perception & Performance
November 30, 2021
For almost 3 decades the United Nations has been bringing countries together for global climate summits – COPs. COP stands for Conference of the Parties, and attendant countries have signed the...
2021 B2B Influencer Compensation Report
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
Environmental Sustainability: A Study into Tech Brands’ Perception & Impact
October 14, 2021
Environmental sustainability aims to avoid the exhaustion of natural resources in hopes of maintaining an ecological balance and preventing climate change.According to the United Nations, the...
Who’s Who in AI?
September 22, 2021
By 2026, Artificial Intelligence (AI) will drive the greatest technological breakthroughs in the industries of automotive, banking, computing, energy and healthcare.
SwissCognitive is closely...
Who’s Who in Fintech?
August 18, 2021
Fintech aims to challenge the finance industry by improving and automating the delivery and use of financial services. Fintech is employed to help companies and consumers better manage...
Advocacy and Influence for B2B Exec Leaders
August 12, 2021
We are living in an age dominated by social media. Most brands have a social presence, and over half of the global population is now on social media. Gone are the days of asking people for their...
Who’s Who in Remote Working?
July 28, 2021
Remote Working is a work style allowing professionals to work outside of the traditional office environment. In 2020, the world was forced to move to this new working model, with many employees as...
Diversity and Inclusion: Thought Leaders & Online Discussion
July 1, 2021
Diversity & Inclusion initiatives are part of a company’s practice and mission to create a non-biased, diverse, and inclusive workforce. With more and more research being done on D&I and...
Who’s Who in Industry 4.0?
June 17, 2021
Industry 4.0, also known as the Forth Industrial Revolution/4IR, represents the digital transformation of manufacturing and production industries as well as value creation processes.It is closely...