12 Must-See Sessions at #B2BIgniteUSA
May 27, 2022
Temperatures have risen, flowers have begun to bloom and there is a shift in the air. That can only mean one thing: conference season has sprung.Like many of you, it feels like decades since I...
Tag
b2b marketing
Amardeep Sidhu on the Evolution of Influencer Marketing in B2B
May 25, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it’s changed over the past few years. Amardeep Sidhu started...
Alex Edwards on the Evolution of Influencer Marketing in B2B
May 17, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it's changed over the past few years. First up, Alex Edwards!...
The Power of Storytelling in B2B Marketing
May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
Women in Tech: A Study into Tech Brands’ Perception & Impact
March 24, 2022
The world runs on technology. From the moment you wake up, to the time you go to bed, you’re interacting with technology, and unless you decide to live off-grid in the mountains,...
#OnaChat: The Future of Work
March 3, 2022
Our February #OnaChat Twitter Chat honed in on the Future of Work. This is something that impacts everyone, and having discussions like this can help employers understand how to help their employees...
#OnaChat: B2B Social Media and Influencer Marketing in 2022
February 10, 2022
In our latest #OnaChat Twitter Chat, we asked experts about B2B social media and Influencer Marketing in 2022. The conversation focused on what has changed throughout the pandemic, trends that are on...
COP26: Brand Share of Voice, Perception & Performance
November 30, 2021
For almost 3 decades the United Nations has been bringing countries together for global climate summits – COPs. COP stands for Conference of the Parties, and attendant countries have signed the...
2021 B2B Influencer Compensation Report
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
Environmental Sustainability: A Study into Tech Brands’ Perception & Impact
October 14, 2021
Environmental sustainability aims to avoid the exhaustion of natural resources in hopes of maintaining an ecological balance and preventing climate change.According to the United Nations, the...
Who’s Who in AI?
September 22, 2021
By 2026, Artificial Intelligence (AI) will drive the greatest technological breakthroughs in the industries of automotive, banking, computing, energy and healthcare.
SwissCognitive is closely...
Who’s Who in Fintech?
August 18, 2021
Fintech aims to challenge the finance industry by improving and automating the delivery and use of financial services. Fintech is employed to help companies and consumers better manage...
Advocacy and Influence for B2B Exec Leaders
August 12, 2021
We are living in an age dominated by social media. Most brands have a social presence, and over half of the global population is now on social media. Gone are the days of asking people for their...
Who’s Who in Remote Working?
July 28, 2021
Remote Working is a work style allowing professionals to work outside of the traditional office environment. In 2020, the world was forced to move to this new working model, with many employees as...
Diversity and Inclusion: Thought Leaders & Online Discussion
July 1, 2021
Diversity & Inclusion initiatives are part of a company’s practice and mission to create a non-biased, diverse, and inclusive workforce. With more and more research being done on D&I and...
Who’s Who in Industry 4.0?
June 17, 2021
Industry 4.0, also known as the Forth Industrial Revolution/4IR, represents the digital transformation of manufacturing and production industries as well as value creation processes.It is closely...
Who’s Who in Automation?
June 3, 2021
Automation is the application of technologies to deliver services with minimal human intervention. Menial and repetitive jobs previously performed by humans are being increasingly automated. If...
Who’s Who in Unified Communications?
May 12, 2021
The term unified communications (UC) describes the integration of various communication tools to facilitate quick and hassle-free communication. UC incorporates real-time, enterprise, communication...
Who’s Who in Risk Management?
April 28, 2021
Risk management is a process of establishing decisions that will decrease adverse effects of numerous risks on an organisation. Risk management software aims to observe and identify a variety of...
Who’s Who in Customer Relationship Management?
April 14, 2021
Customer relationship management (CRM) is utilised by companies to analyse and manage customer interactions and data. CRM systems collate customer data across a variety of channels, as well as points...
Has Twitter’s Flurry of Features Changed the Balance of Power in the Influencer Ecosystem?
April 1, 2021
With moves to let influential users publish newsletters, host social audio rooms and paywall exclusive content, Twitter has signalled its intent to stake a claim for the creator economy. If the...
Who’s Who in Telecoms?
March 31, 2021
Telecommunications, also known as telecoms, is defined as the exchange of information by electronic means over large distances. The definition includes data, voice and video transmissions as well as...
Who’s Who in Data Science and Machine Learning?
March 17, 2021
Data Science combines statistical and computational skills together with Machine Learning for data-driven problem solving. This rapidly growing area includes large-scale data analysis, DevOps and...
Who’s Who in IoT Connectivity?
January 13, 2021
IoT Connectivity classifies any devices connected to the internet using sensors and software to store and exchange data with one another. IoT Connectivity technologies bring the ‘future’ not only...