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An Interview with Antonio Grasso

by | Apr 6, 2022 | Interviews,

Antonio Grasso

Antonio Grasso

Key Topics:AI - IoT - Sustainability

Founder and CEO of Italian startup Digital Business Innovation Srl, Antonio is regarded as one of the top digital transformation influencers and researchers on artificial intelligence, cybersecurity, the Internet of Things, blockchain, and sustainability.

He is an enterprise and public sector consultant. He collaborates with large multinationals and public institutions as an advisor, b2b influencer, author, and software innovator.

Currently, he is involved In two projects by the European Commission: the Next Generation Internet and the AI4EU - Artificial Intelligence for Europe as an external expert and ambassador.

How did you get to become an expert in your key topics?

I started almost 40 years ago as a software developer. Then I became a software architect, and now I’m harnessing my experience in my new role as an influencer and thought leader. Starting sharing on social media what I like and what I know led me to gain more than one million followers on four channels.

What sub-topics are you most passionate about?

AI and other exponential technologies adoption in business.

Who influences you within these topics?

I’ve started my career as an influencer and thought leader in 2018. At that time, Kirk Borne, Pierre Pinna, Mike Quindazzi, and Michael Fisher impressed me with their content. I follow their way of publishing. Now I’m developing my strategy, but their footprint remains.

What do you think the future holds in this space?

What brands are leading the way in this space?

In my direct experience and personal opinion, IBM, Siemens, SAS Software, Intel, AWS, Juniper Networks, and Huawei are the most prominent players, but many other brands explore professional influencer marketing.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

I like to design infographics and write articles, and it is my preferred way to communicate value propositions on social media. I’m harnessing the power of microblogging to deliver a consistent message on social media. The delivery on social media must be fast and exhaustive; microblogs (infographic plus my opinion in the caption) are the perfect media. But overall, I do speeches and videos as well.

What are your passions outside of work?

Music, movies, cars, and helping other people achieve a sustainable way of living.

What would be the best way for a brand to contact you?

Many brands contact me on LinkedIn.

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