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Interview with Chuck Schaeffer

by | May 6, 2021 | Interviews,

Chuck Schaeffer

Chuck Schaeffer

Go To Market Leader, Strategy + Technology, IBM Global Business Services
Key Topics:CRM Strategy, CRM Software, Business Growth Strategies, Innovation
Location:Florida, United States
Bio:
Chuck is the North America Go-to-Market Leader for IBM's CRM and ERP consulting practice. He is also enjoys contributing to his blog.

How did you get to become an expert in your key topics?

Began as a CRM software consultant with Andersen (today Accenture) in 1988. Have since been providing CRM implementation and advisory services for 30+ years. Currently lead a CRM strategy and services business unit at IBM.

What sub-topics are you most passionate about?

CRM strategy, CRM software, sales strategies and technologies, marketing strategies and technologies, innovation, disruption, business growth strategies, business transformation.

Who influences you within these topics?

My customers influence me just about every day. I also follow CRM thought leaders such as Paul Greenberg.

What challenges are brands facing in this space?

The effective integration of business strategy with business technologies are a perennial challenge. The two are powerful together but largely ineffective apart. Implementing strategy without enabling technology delays progress and limits scale. Implementing technology without strategy is aimless, never efficient and generally delivers disappointing results.

What do you think the future holds in this space?

Consultancies and integrators that can aid a balanced combination of strategy and technology are in high demand.

What brands are leading the way in this space?

Accenture and IBM.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

Speaking opportunities, product innovation.

What are your passions outside of work?

Family, friends, boating, surfing.

What would be the best way for a brand to contact you?

Email.

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