Go To Market Leader, Strategy + Technology, IBM Global Business Services
How did you get to become an expert in your key topics?
Began as a CRM software consultant with Andersen (today Accenture) in 1988. Have since been providing CRM implementation and advisory services for 30+ years. Currently lead a CRM strategy and services business unit at IBM.
What sub-topics are you most passionate about?
CRM strategy, CRM software, sales strategies and technologies, marketing strategies and technologies, innovation, disruption, business growth strategies, business transformation.
Who influences you within these topics?
What challenges are brands facing in this space?
The effective integration of business strategy with business technologies are a perennial challenge. The two are powerful together but largely ineffective apart. Implementing strategy without enabling technology delays progress and limits scale. Implementing technology without strategy is aimless, never efficient and generally delivers disappointing results.
What do you think the future holds in this space?
Consultancies and integrators that can aid a balanced combination of strategy and technology are in high demand.
What brands are leading the way in this space?
Accenture and IBM.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What are your passions outside of work?
What would be the best way for a brand to contact you?
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.