Chief Engagement Officer at Jay Palter Social Advisory
Jay is a digital business strategist, specializing in the strategic use of social influencer networks for building online visibility and brand in B2B settings. He works with businesses and individuals, helping financial professionals, as well as business executives and owners to develop productive social selling strategies in their industry. His business experience spans over two decades, during which he has held a variety of leadership positions in financial services, software development, and marketing.
How did you get to become an expert in your key topics?
What sub-topics are you most passionate about?
Business IS social. I’m passionate about that. So, when we go online and do social networking properly, we should be focused on building relationships with strategically important people in our business ecosystem – clients, prospects, and influential thought leaders. When we do this right, the result is boosted revenue performance and business success.
Who influences you within these topics?
What challenges are brands facing in this space?
What do you think the future holds in this space?
The more online social networking and engagement becomes automated and augmented by AI, the more valuable real, human engagement will become. Human relationships and the social capital they embody will never cease to be important in B2B decision-making, especially when stakes are high and sales cycles are long.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
We are looking for brands that want to support their corporate business leaders to increase their online presence and visibility. We work with those corporate leaders to articulate a personal brand that is complementary to the corporate brand and we provide strategic support for identifying key influencers to engage and content to create and curate. Since these leaders are high-value members of your business, they require support and attention that often outstrips the capacity of internal marketing teams. Plus, the goal is to support these business leaders in building online relationships with other high-value individuals, so traditional marketing approaches to social media don’t work. This is highly bespoke work that most businesses don’t have the capacity to do in-house.