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Tackling Plastic Pollution: Top 100 Influencers, Brands and Publications

by | Mar 26, 2018 | Influencer Lists,

Plastic has only been around for 60-70 years but it’s already begun to negatively impact the natural environment and create problems for plants, wildlife and even human population. As plastic is composed of major toxic pollutants, it has the potential to cause great harm to the environment in the form of air, water and land pollution.

Plastic pollution in the sea is set to treble in the next 10 years, and by 2050 the oceans will contain more plastic than fish by weight. This is a massive problem because the accumulation of plastic in the environment adversely affects wildlife, humans and the environment itself, especially in waterways and oceans. Marine animals are affected through entanglement, direct ingestion of plastic waste, or by exposure to chemicals within plastics that causes damage to their biological functions. Sea birds are affected as well, with studies showing that 90% of sea birds have some sort of plastic in them. Humans are also affected by plastic pollution. In the UK alone, more than 5 million tonnes of plastic are consumed each year, which can disrupt hormone levels.

Plastic reduction efforts have occurred in some areas in attempts to reduce plastic consumption and pollution and promote plastic recycling, but it’s estimated that only 24% of all plastic actually makes it into recycling systems. That leaves a remaining 3.8 million tonnes of waste, destined for landfills. Between 10 and 20 million tons of plastic ends up in our oceans every year. More plastic is being thrown or washed into the ocean at a rate much quicker than what it is breaking down. Plastic as a material is photodegradable, which means that it breaks down into smaller pieces when exposed to sunlight, and because the temperature they are exposed to in the sea is a lot lower than that on land, the breakdown process takes a lot longer in the marine environment. It’s estimated that 5.25 trillion plastic particles are currently floating around in world’s oceans.

As this is such an important issue, we were very interested to discover the top influencers, brands and publications discussing plastic pollution on social. What follows is the top 50 in each category, including a network map of the online conversations. There are a wide variety of different influencers that you can engage with so it is good to focus your engagement on certain personas that you feel will best communicate your message to your target audience. Typically industry experts, micro-influencers and everyday influencers are easier to engage than the macro influencers.


TOP 100 INFLUENCERS

Below is a list of the top 50 plastic pollution influencers. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameCompanyInfluencer Score
1@ErikSolheimErik SolheimUNEP100
2@Dev_FadnavisDevendra FadnavisBharatiya Janata Party87.78
3@LewisPughLewis PughSwimmer / Ocean advocate65.26
4@AfrozShah1Afroz ShahUNEP’s Champion of the Earth57.5
5@ZAGrrlGail Barnes Ph.D.Personify LLC41.02
6@KangarooCaughtRajan NaiduEnvironment and Social Justice Activist39.37
7@LeoDiCaprioLeonardo DiCaprioActor and Environmentalist36.06
8@michaelgoveMichael GoveSecretary of State for Environment32.7
9@MayorofLondonMayor of LondonLondon.gov.uk29.64
10@deespeakDia MirzaUNEP Goodwill Ambassador25.96
11@BeingFarhadShah A FarhadEnvironment and Social Justice Activist20.76
12@cathmckennaCatherine McKennaMinister of Environment & Climate Change20.73
13@James_BGJames MurrayEditor of BusinessGreen20.21
14@MarkRuffaloMark RuffaloThe Solutions Project19.36
15@VetoPlasticKarenActivist19.15
16@PaulPolmanPaul PolmanCEO of Unilever19.08
17@implicitweetDianna CohenPlastic Pollution Coalition18.76
18@KarmenuVellaKarmenu VellaCommissioner for Environment18.33
19@PYCousteauPierre-Yves CousteauCousteau Divers17.85
20@BiologistDanDaniel SchneiderBiologist, Diver, Activist17.41
21@mrjonkhooJon KhooInterface15.95
22@JackHarriesJackson HarriesFilmmaker, Photographer, Environmentalist.14.99
23@juliepackardJulie PackardMonterey Bay Aquarium14.95
24@ifranhkFrank MoonaliceSustainability activist14.16
25@keithppKeith ParkinsDeep ecologist, activist13.63
26@kristiantelekiKristian TelekiPrince of Wales’ International Sustainability Unit12.86
27@tveitdalSvein T veitdalKlima202012.67
28@lillyspickuplillysplasticpickupPlastic Pollution Coalition12.64
29@wawarahRahmah Abdul HamidPPSEAWA Malaysia12.61
30@ineeshadvsNeeshad V SAYCM Qatar12.49
31@LaraLara SetrakianNews Deeply12.42
32@EmmaHowardBoydEmma Howard BoydThe Environment Agency12.35
33@BenioffMarc BenioffSalesforce12.33
34@2morrowknightSean GardnerWorld Communication Forum11.92
35@peteswildlifepeter burtonWildlife Activist11.89
36@dhruvboruahDhruv BoruahEntrepreneur, Activist11.82
37@MikeHudemaMike HudemaGreenpeace11.48
38@HoeZaayJosé CovacoVlogger / Comedian11.25
39@VisualPersistMatt BjerregaardReefScan11.22
40@nspughnigel pughEnviromentalist, Photographer10.64
41@Alex_VerbeekAlexander VerbeekNetherlands Ministry of Foreign Affairs10.41
42@JudiWakhunguProf. Judi Wakhungu EGHKenya’s Ambassador to France10.31
43@M_HartlDr Mark HartlAssociate Professor of Marine Biology9.82
44@sherryrehmanSenatorSherryRehmanSenate of Pakistan9.53
45@AdamRogers2030Adam RogersUNDP9.39
46@BillBruceCommsBill BruceBill Bruce Communications9.34
47@GeorgeMonbiotGeorgeMonbiotAuthor, environmental activist9.27
48@Stevewal63Steve WaldronSEI9.21
49@JustinR_FreemanJustin FreemanGreen enthusiast8.73
50@calestousCalestous JumaProfessor Harvard8.66

 

 

MAPPING THE COMMUNITY

Below you can see a network map of the online plastic pollution conversations showing the number two influencer Erik Solheim at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Below is another network map of the plastic pollution conversation showing the number one brand UN Environment at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!


TOP 100 Brands

Below is a list of the top 50 plastic pollution brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@UNEPUN Environment100
2@SkyOceanRescueSky Ocean Rescue62.87
3@UNUnited Nations55.35
4@SeasaverBlue Planet Society49.61
5@GreenpeaceGreenpeace37.88
6@sascampaignsSurfersAgainstSewage34.45
7@mcsukMCSUK31.76
8@UNDPUN Development30.58
9@NatGeoNational Geographic27.45
10@wefWorld Economic Forum27.13
11@TEDTalksTED Talks20.51
12@GreenpeaceUKGreenpeace UK20.21
13@unwantedplasticunWANTED plastics19.79
14@2handsprojectTwo Hands Project19.59
15@PlasticPollutesPlastic Pollutes19
16@wwf_ukWWF UK18.47
17@TescoTesco17.69
18@EU_ENVEU Environment17.01
19@DefraGovUKDefra UK16.88
20@BinStrapBinStrap16.61
21@BBCEarthBBC Earth16.07
22@nature_orgNature Conservancy15.57
23@UNDP_IndiaUNDP India15.06
24@dw_environmentDW – Environment14.59
25@PlasticBankPlastic Bank14.37
26@plastics2fuelWaste-Derived-Diesel13.91
27@EnvAgencyEnvironment Agency13.86
28@WWFWWF13.41
29@WeAreProject0Project 012.82
30@BoatPicsLancsPlastic Free ⛵ Morecambe Bay12.8
31@lonelyplanetLonely Planet12.69
32@EHFoundation237Ethereal Heart Fdn12.55
33@CGTNOfficialCGTN12.44
34@WorldBankWaterWorld Bank Water11.97
35@PolychemUSAPolychem USA11.52
36@TIPACorpTIPA-Corp11.09
37@CECHR_UoDCECHR11.01
38@greenpeaceusaGreenpeace USA10.71
39@EU_CommissionEuropean Commission 🇪🇺10.68
40@IUCNIUCN10.54
41@FastCompanyFast Company10.46
42@OneLessBTLOneLess10.32
43@OpenLitterMapOpenLitterMap10.3
44@versovabeachClean Up Versova10.09
45@storyofstuffThe Story of Stuff9.6
46@scrapr_Scrapr9.34
47@EU_MAREEU Maritime & Fish9.29
48@coopukfoodCo-op Food9.23
49@UNESCOUNESCO9.12
50@sainsburysSainsbury’s9.05

TOP 100 PUBLICATIONS

Below is a list of the top 50 plastic pollution publications. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@guardianThe Guardian100
2@BBCWorldBBC News (World)80.02
3@SkyNewsSky News73.13
4@nytimesThe New York Times60.59
5@BBCNewsBBC News (UK)56.25
6@BBCScienceNewsBBC Science News56.16
7@TheEconomistThe Economist51.3
8@ndtvNDTV49.39
9@dw_globalideasDW | Global Ideas48.79
10@CNNCNN47.12
11@IndependentThe Independent46.49
12@guardianecoGuardian Environment46.45
13@UEUnearthed44.92
14@ForbesForbes44.16
15@TIMETIME43.74
16@FoxNewsFox News43.15
17@BIUKBusiness Insider UK39.63
18@mashableMashable39.5
19@washingtonpostWashington Post39.38
20@HuffPostHuffPost39.33
21@ABCABC News39.06
22@EcoInternet3EcoInternet34.97
23@XHNewsChina Xinhua News34.15
24@APThe Associated Press34.08
25@EINWasteNewsEIN Waste News32.43
26@LGSpaceLittle Green Space31.42
27@NPRNPR30.13
28@cnniCNN International28.91
29@FinancialTimesFinancial Times28.61
30@NBCNewsNBC News27.17
31@gmanewsGMA News26.41
32@thetimesThe Times of London26.37
33@htTweetsHindustan Times25.98
34@bbcworldserviceBBC World Service25.5
35@sciamScientific American25.46
36@nowthisnewsNowThis25.24
37@businessinsiderBusiness Insider25.22
38@guardiannewsGuardian news25.02
39@EcoWatchEcoWatch25
40@AJEnglishAl Jazeera English24.82
41@businessBloomberg24.65
42@TelegraphThe Telegraph24.16
43@vergeThe Verge23.15
44@dwnewsdwnews22.81
45@NewScienceWrldThe New Science22.57
46@ajplusAJ+22.23
47@BusinessGreenBusinessGreen22.17
48@the_hinduThe Hindu22.14
49@standardnewsEvening Standard21.62
50@BBCBusinessBBC Business21.43

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around plastic pollution.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they are referenced by other influencers). If you want to learn more, please read our article that outlines How to identify your target influencers.

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Tackling Plastic Pollution

Top 100 Influencers, Brands and Publications

Download this free report which reveals the top influencers, brands and publications discussing plastic pollution.