For many, Cloud Technology has become part of their everyday language. There are 13,149 influencers driving the conversation around Cloud online, and in 2019 there were 32.5 million social media posts on the topic. So it’s safe to say, it’s spoken about quite a lot. Looking at various cloud services it’s easy to see that their popularity is on the rise, with AWS (Amazon Web Services) generating revenue of $9.95 billion in Q4 of 2019, a 34% increase compared to 2018.
While the Cloud feels like it’s here to stay, what it is and does has been quietly shifting and transforming beneath our feet. With the next jump up the s-curve behaving more like a re-organization and a perspective shift. With this change happening quietly, and because ear trumpets being broadly ineffective in the digital world; we’ve brought you the top 100 Cloud influencers.
Mapping The Community
We analyzed over 8 million Cloud-related posts from 1st January 2019 – 31st December 2019. We then identified the top 100 most influential individuals leading the discussion on social media. Below you can see a network map of the online conversation around Cloud. The top influencer Corey Quinn is at the centre highlighted in blue. This map was created using the Onalytica platform. The ranking analyses a variety of personas from industry experts, to social amplifiers and content creators as well as journalists and politicians so there’s quite a mix of influencers that have been identified.
Top 100 Influencers
We looked at all the individuals engaging on Twitter to bring you a list of the top influential experts discussing Cloud. Below we have a list of the top 50 influencers discussing Cloud online. If you want to see who ranks from 51 – 100 be sure to download the full report by filling the form in below.
|Rank||Twitter Handle||Name||Role||Influencer Score|
|4||@sarbjeetjohal||Sarbjeet Johal||Tech Professional||59.77|
|7||@digitalcloudgal||Jo Peterson||Senior Management||52.4|
|8||@cra||Chris Aniszczyk||Tech Professional||51.05|
|9||@CTOAdvisor||Keith Townsend||Tech Professional||50.41|
|15||@rseroter||Richard Seroter||Senior Management||41.7|
|22||@mdkail||Mike D. Kail||C-Suite||34.35|
|27||@imoyse||Ian Moyse||Senior Management||32.72|
|29||@bdeeter||Byron Deeter||Senior Management||31.99|
|40||@stratorob||Dr. Robin Kiera||Entrepreneur||27.3|
|41||@jamesurquhart||James Urquhart||Senior Management||27.29|
|43||@copyconstruct||Cindy Sridharan||Tech Professional||26.5|
Download the Full Report
Disclaimer: As ever with these lists, it must be stressed that the ranking correlates to a strong indication of influence. The individuals listed here are undoubtedly influential when it comes to driving discussion around the above key topics. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with Cloud on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter? Effective influencer marketing starts with identifying relevant influential experts for your brand. Onalytica’s Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.
ABOUT THE AUTHOR
Sam is a Senior Insights Consultant at Onalytica. He helps brands discover their key insights and convert them into the clearest action to ensure success.