10 Tips for Increasing Your Influence
February 27, 2023
The by-product of more brands doing B2B Influencer Marketing is that more individuals are earning themselves a living by becoming "influencers" or thought leaders whose main objective is to...
Tag
influencer
Why B2B Brands Should do Influencer Marketing
January 11, 2023
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to...
Influencer Knowledge Share from our B2B Social Trailblazers Summit
November 30, 2022
At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...
2022 State of B2B Social Media Marketing Industry
November 29, 2022
We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...
Insider Tips for Creating Your Influencer Rate Card
September 21, 2022
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
Amardeep Sidhu on the Evolution of Influencer Marketing in B2B
May 25, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it’s changed over the past few years. Amardeep Sidhu started...
How influencers can get more work from brands
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
Influencer and Brand matchmaking: How to ensure it’s a good fit
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
2021 B2B Influencer Compensation Report
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
What do brands look for when selecting an influencer?
October 21, 2021
Selecting the right influencer with the right audience for a campaign is essential for achieving success. The process of influencer identification is a lot more streamlined now than it used to be....
Ethical Considerations When Posting and Amplifying Content
August 26, 2021
Influencers and thought leaders have a persuasive power both online and offline to impact decision makers. Equally, they usually have large audiences that look up to them for their expertise and...
The Dos and Don’ts of Being an Influencer
June 22, 2021
Becoming an influencer is not a quick process, it takes a long time to build up a reputation for being an expert on a particular topic. It can take years of regularly posting about that topic to...
Interview with Dr. Robin Kiera
May 20, 2021
Dr. Robin Kiera has been one of the most influential voices in the international insurance industry for years. After several high ranking positions in insurance, start-ups and banking he founded...
Who’s Who in Risk Management?
April 28, 2021
Risk management is a process of establishing decisions that will decrease adverse effects of numerous risks on an organisation. Risk management software aims to observe and identify a variety of...
Who’s Who in Customer Relationship Management?
April 14, 2021
Customer relationship management (CRM) is utilised by companies to analyse and manage customer interactions and data. CRM systems collate customer data across a variety of channels, as well as points...
10 ways to become more influential on Twitter
March 2, 2021
Twitter is the largest microblogging network with more than 330 million monthly active users, which makes it a great platform for spreading your message far and wide and increasing your personal...
10 things you can do to become more influential on LinkedIn
February 3, 2021
LinkedIn is the largest professional networking site in the world with over 303 million active users, 40% of which visit the site daily. Many LinkedIn influencers are followed by team leaders,...
Who’s Who in RPA?
December 3, 2020
Our landscape is transforming quickly. Technologies bring new opportunities and new challenges to overcome, which is why we have focused this report on RPA, Robotic Process Automation. More people...
Part 2 of 2: A Global Study into Tech Employees’ Online Presence & Influence
August 11, 2020
We analyzed 75 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
5 Characteristics of an Influential Employee
July 14, 2020
There’s a misconception that an influencer has to be an executive, but they don’t always have to be. Leaders are the most time-poor. They also have the least understanding about social media,...
4 Ways Influencer Marketing Impacts Your Pipeline
June 25, 2020
Influencer marketing involves a business working with someone important to their target audience. It evolved out of communications and PR and includes things like analyst relations, blogger...
Big Data: Top Influencers and Brands
March 11, 2020
Since the printing press broke onto the scene in the 15th Century, the amount of data we produce has been increasing dramatically. Through a rocky last decade, Big Data as an industry has finally...
Top 100: Cloud Influencers
February 4, 2020
For many, Cloud Technology has become part of their everyday language. There are 13,149 influencers driving the conversation around Cloud online, and in 2019 there were 32.5 million social media...
Interview with Sonia Wedrychowicz
December 17, 2019
Sonia Wedrychowicz is a thought leader in Digital Banking and Technology Transformation, with 25 years of experience in financial services and technology. She has worked in major banking...