Dr. Robin Kiera
Founder of Digitalscouting
Dr. Robin Kiera has been one of the most influential voices in the international insurance industry for years. After several high ranking positions in insurance, start-ups and banking he founded Digitalscouting which has become one of the leading niche consulting companies in Europe - developing strategies for the digital era, modernising broker, agent and retail banking sales forces and helping marketing departments leveraging social media and influencer. Some of the most exciting use cases from Europe but also large tech companies rely on his and his teams advice.
How did you get to become an expert in your key topics?
After years in insurance and finance working on real time problems I was really sick a certain self-righteousness of decision makers in the industry – ignoring the challenges and opportunities of the digital revolution. So – after years inside and outside the industry – I began to speak up at conferences – and soon was considered – the rebel of the industry.
What sub-topics are you most passionate about?
I strongly believe that we do a bad job in communicating and selling out products. I can’t believe that people stand in line for a cell phone but not important products that help them to achieve their financial goals or protect their assets and loved ones. I want to change that. By helping insurer and banks to change the way they sell and communicate.
Who influences you within these topics?
I look up to people like Gary Vaynerchuk, Dave Ramsey, Grant Cardone, Guy Kawasaki.
What challenges are brands facing in this space?
The biggest challenge is our mindset. The industry things, we have products we need to push into the market because nobody is interested in them. But actually we should focus on creating a situation in which people come to us and therefore a pull market. We see this in classical car or pet insurance already happening in several market. We don’t sell insurance or financial products – but we protect people and help them reach their dreams.
What do you think the future holds in this space?
What brands are leading the way in this space?
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What are your passions outside of work?
What would be the best way for a brand to contact you?
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.