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Interview with Dr. Robin Kiera

by | May 20, 2021 | Interviews,

Dr. Robin Kiera

Dr. Robin Kiera

Founder of Digitalscouting

Key Topics:Insurance, InsurTech, FinTech, Banking, Social Media, Influencer, TikTok
Location:Hamburg, Germany

Dr. Robin Kiera has been one of the most influential voices in the international insurance industry for years. After several high ranking positions in insurance, start-ups and banking he founded Digitalscouting which has become one of the leading niche consulting companies in Europe - developing strategies for the digital era, modernising broker, agent and retail banking sales forces and helping marketing departments leveraging social media and influencer. Some of the most exciting use cases from Europe but also large tech companies rely on his and his teams advice.

How did you get to become an expert in your key topics?

After years in insurance and finance working on real time problems I was really sick a certain self-righteousness of decision makers in the industry – ignoring the challenges and opportunities of the digital revolution. So – after years inside and outside the industry – I began to speak up at conferences – and soon was considered – the rebel of the industry.

What sub-topics are you most passionate about?

I strongly believe that we do a bad job in communicating and selling out products. I can’t believe that people stand in line for a cell phone but not important products that help them to achieve their financial goals or protect their assets and loved ones. I want to change that. By helping insurer and banks to change the way they sell and communicate.

Who influences you within these topics?

I look up to people like Gary Vaynerchuk, Dave Ramsey, Grant Cardone, Guy Kawasaki.

What challenges are brands facing in this space?

The biggest challenge is our mindset. The industry things, we have products we need to push into the market because nobody is interested in them. But actually we should focus on creating a situation in which people come to us and therefore a pull market. We see this in classical car or pet insurance already happening in several market. We don’t sell insurance or financial products – but we protect people and help them reach their dreams.

What do you think the future holds in this space?

Those who embrace the idea of becoming part of the daily live of their customers as a companion helping them, sharing knowledge, will face a golden era – the rest will be squeezed out by the internet and other brands.

What brands are leading the way in this space?

Pigo-Pet in the US. Boughtbymany in the UK, PingAn in China, the classical car insurer OCC and the German Family Insurance in Germany.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

We help brands with structured campaigns, not only with me as a person but also behind the scenes. We bring most value in being a critical sparring partner for their strategy, marketing and sales.

What are your passions outside of work?

I am a die hard Hamburg Sports Club fan waiting for the first title since 1988. I also am interested in Blockchain, Crypto and above all my family.

What would be the best way for a brand to contact you?