The Power of Storytelling in B2B Marketing
May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
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social media
Interview with Dr. Robin Kiera
May 20, 2021
Dr. Robin Kiera has been one of the most influential voices in the international insurance industry for years. After several high ranking positions in insurance, start-ups and banking he founded...
Interview with Fabien Prevots
May 10, 2021
With a doctorate in microbiology, I have also followed a master's degree in finance and business executive training. After having been Research and Development Director of a branch of Sanofi, I...
Interview with Anthony Rochand
May 5, 2021
CEO and Co-Founder of LEW (Les Experts du Web) - Trainer / Mentor in Influence Communication & Social Marketing / Blogger - Top Voice France on Twitter and LinkedIn in Social Media &...
Has Twitter’s Flurry of Features Changed the Balance of Power in the Influencer Ecosystem?
April 1, 2021
With moves to let influential users publish newsletters, host social audio rooms and paywall exclusive content, Twitter has signalled its intent to stake a claim for the creator economy. If the...
Interview with Thomas Power
April 24, 2020
Chairman, Board Member, Board Advisor to six organisations, Board Member at 9 Spokes PLC New Zealand (ASX Sydney), Bloomberg Listed PLC Director (Tradus PLC, 9Spokes PLC), Mastermind Groups with...
Interview with Marija Butkovic
April 29, 2019
Marija Butkovic is digital marketing and business consultant, public speaker, startup mentor and blogger who has worked across a range of projects in different industry sectors, including legal,...
What’s Stopping Employees From Engaging On Social Media?
April 4, 2019
One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...
Employee Advocacy 2.0
October 11, 2018
We are very excited to announce that just over a year on, we are publishing yet another guide book - this time on Employee Advocacy. Back in August last year we published our Definitive Guide to...
Interview with Brian Moran
August 7, 2018
Brian has spent the last 20+ years helping America’s entrepreneurs realize their dreams. Prior to starting his 3rd company in 2012, he was the Executive Director of Sales Development at the Wall...
Interview with Andrea Learned
November 14, 2017
I’m an independent communications strategist specialising in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations....
Interview with Sam Hurley
November 7, 2017
Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. He now runs his own global personal branding and influencer...
Interview with Daniel Knowlton
November 6, 2017
Dan is a Top #100 Digital Marketing Influencer and international speaker who went from knowing nothing about Digital Marketing, to growing an award-winning, 6 figure Digital Marketing Agency with his...
Interview with Jasmine Sandler
November 1, 2017
Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing...
Just how Mature is the Influencer Marketing Industry?
October 11, 2017
Let’s take a leap back in time to 2015.Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...
How to Nail Your Influencer Engagement
September 27, 2017
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it's time to start engaging with influencers on these...
How to Identify Your Target Influencers
September 12, 2017
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...
What is Influencer Marketing and why Should you be Doing it?
August 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management.First thing's first- what does the white paper cover?
This guide is both...
PPC V Influencer Marketing; Clicks V Sales
May 5, 2017
Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving...
Are you Leveraging Your Employees’ Influence?
April 20, 2017
Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is...
Influencer Marketing Vs Influencer Relations- What’s the Difference?
April 6, 2017
Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different...
3 Biggest Things to Remember for Influencer Marketing in 2017
March 22, 2017
This is a joint piece I co-wrote with Felix Morgan, Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017.
With...
10 Tips for Selling in Influencer Marketing to Senior Management
March 17, 2017
Back in January we published a post on the '5 Most Common Reasons why Influencer Marketing Fails', identifying "lack of understanding from senior management" as a prevalent reason. In order to even...
Influencer Marketing: Truth or Myth?
March 9, 2017
Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer...