Founder And CEO Of Women Of Wearables
Marija Butkovic is digital marketing and business consultant, public speaker, startup mentor and blogger who has worked across a range of projects in different industry sectors, including legal, journalism, tech, IoT, wearable tech and fashion tech. She is a founder and CEO of Women of Wearables - first global organisation aiming to support, connect and mentor women in wearable tech, fashion tech, IoT and VR/AR. Marija has been featured in major tech and business publications such as Forbes, TechCrunch, The Next Web, Huffington Post and many more. In 2017 and 2018, Marija was was selected as one of the Most Influential Women in UK tech by Computer Weekly.
How did you get to become an expert in your key topics?
Prior to working in the tech industry, I was a corporate lawyer and consultant for legal trade journals (I hold a Master of Laws degree from Faculty of Law, University of Rijeka, Croatia, and was also awarded a diploma from the Startup Institute in London). After moving to London in 2014 I decided not to continue my career in law, and focus on world of technology instead. I had to completely re-invent myself and spent whole year learning about marketing, social media, PR, as well as wearable and fashion technology. From 2014-2019 I was a co-founder of Kisha Smart Umbrella, world’s first smart umbrella, and also started Women of Wearables – first global organisation that supports and connects women and diverse groups in wearable tech, fashion tech, health tech and IoT. In less than three years WoW became a global movement with 20k+ members in 30+ countries. I also collaborate with startup incubators and accelerators in London and globally as mentor and advisor (topics include digital marketing, social media, PR, business and product launch and strategy, branding, etc.) and run workshops and focus groups on those topics.
What topic areas are you most passionate about?
Anything related to innovation and diversity – changing the status quo within the industry. I’m also very passionate about helping, educating and mentoring under represented groups, especially women, in tech and business. Also digital marketing, social media and PR – I love to teach other freelancers and businesses how to bootstrap their marketing on a budget, to achieve sustainable organic growth. My signature expert activity – digital marketing and social media workshops – are for small business owners and startups with an aim of improving brand awareness, equipping them with most important skills they need to run their own marketing and social media and / or getting more traffic and sales from their marketing efforts.
Which influencers influence you within those key topics?
Outside of your key topics who else influences you?
How would you describe your offline influence?
Public speaking, blogging, education, organising events and networking, consulting with clients.
What are your passions outside of work?
If a brand wanted to work with you, what offline / online activities would you be most interested in?
I’d be interested in product innovation, speaking opportunities, podcasts, interviews, webinars, research/whitepaper, and twitter chats.
What brands have you worked with?
WIRED, London College of Fashion, Startup Weekend, Akamai, Seedcamp, AXA PPP, The Telegraph, Royal Academy of Engineering and many more.
Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?
I would be keen to provide a quote for content or news article, share / create a social post, or participate in a podcast, webinar or online chat (e.g. Twitter chat, Crowdchat).