How did you get to become an expert in your key topics?
You must first have a solid training that I have acquired in the fields of research in pharmacy, supplemented by training in finance and industrial property. Then, it was necessary to acquire computer skills with which I teach at the University, and also skills in the world of innovation. Finally, I got interested in social networks. I chose Twitter because it is a mass-media, so it allows people to communicate. I am very active on this network. My Twitter account has 35,700 followers to date, and generates 2 million impressions per month. My activity was noticed by Onalytica as an influencer in the field of telecoms, and by another French platform as one of the 25 best influencers in the field of digital (second in the ranking in France).
What topic areas are you most passionate about?
All those described in the keywords, ie social media, web 2.0, biotechnology, telecom, digital, innovation, blockchain, cloud, Artificial Intelligence, cosmetics.
How would you describe your offline influence?
This influence can be exerted in the two social networks, Twitter and LinkedIn, in the form of posts, attendance at trade shows, using web marketing tools, and of course in the form of advice to clients.
What’s your best source of information for getting ahead of a story? What resource do you use to stay ahead of the trend?
I use applications to stay on top of innovation. I have a network of clients and contacts in the world of research and innovation. I regularly monitor innovation and the industrial world.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What brands have you worked with?
Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?
I would be keen to share or create a social post, provide a quote for content or news article, speak at an event, webinar, podcast or an online chat. I am also interested in co-creating long form or video content.
What are your passions outside of work?
What would be the best way for a brand to contact you?
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.