CEO & Co-Founder at LEW (Les Experts du Web)
How did you get to become an expert in your key topics?
I started by chance in the digital sector in 2008, then I started as a freelance Community Manager, and I founded some structures in marketing and digital. Over time and with the passion of sharing knowledge, I was able to improve myself by specialising in content marketing, social media and social data.
What sub-topics are you most passionate about?
I am fascinated by data and its use in business, especially social data, and the various insights that can be gained from it.
Who influences you within these topics?
What challenges are brands facing in this space?
A major challenge, especially on data / social data. There’s a lot of talk about data, over and over again, and the focus is on data. And at the same time, the focus is also on using the tools to really address the right audience, and the data in the most authentic and useful way possible.
What do you think the future holds in this space?
More and more organisations are realising that it is not enough to publish content to reach the audience, but rather to produce content with authenticity. Content remains central and crucial, but the right understanding of the data, linked to the audience, is a key element, for content at the right time, to the right person, at the right place.
What brands are leading the way in this space?
In the luxury sector, luxury brands such as Guerlain or Louis Vuitton exploit data well and take advantage of it (especially for the customer experience).
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What are your passions outside of work?
What would be the best way for a brand to contact you?
Through my social networks.
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.