Environmental sustainability is the balancing act of regulating society's needs with environmental needs. Onalytica's research shows that over half of the online environmental sustainability...

MONDAY I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...

WHAT IS WEALTH MANAGEMENT AND WHY IS THE MARKET CHANGING? Wealth Management incorporates financial planning, investment portfolio management and a number of aggregated financial services. Wealth...

The Ever-Growing Global Importance of Cybersecurity Cybersecurity risks are growing in frequency and scale. At $600 billion, the global cost of cybercrime has reached 0.8% of the world’s GDP,...

Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...

WHAT IS INTERNATIONAL WOMEN’S DAY AND WHERE DID IT ALL START? International Women’s Day (IWD) gets more and more attention every year, particularly now that social media has become so crucial in...

Artificial Intelligence: what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in...

We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...

Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...

The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...

As we're all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves,...

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh? Once we muster the ability to look beyond...

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it's a practical, hands-on event where we gather senior B2B and B2C...

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...

Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase. We know what influener marketing is, why...

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...

Last month, I co-authored a white paper called  The Definitive Practical Guide to Influencer Relationship Management. So far we’ve covered what influencer marketing is and why you should be...

Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. Last week we covered the what and why and this week we're going to...

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing's first- what does the white paper cover? This guide is both...

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is...

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is...

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different...

This is a joint piece I co-wrote with Felix Morgan, Senior Strategist & Innovation lead at our Partner, Livity,  following our youth influencer event #UseYourInfluence on March 8th 2017.  With...