Interview with Ray Wang
June 16, 2020
R “Ray” Wang (pronounced WAHNG) is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc. As a leading futurist and authority on business transformation...
Tag
influence
Climate Crisis & Environmental Solutions: Top Brands and Key Influencers Helping to Solve the Problem
June 18, 2019
Climate change is, and should be a current global concern, however it’s only recently been labelled a ‘crisis’. This change in name has led to an increase in global conversations surrounding...
Environmental Sustainability: Top 100 Influencers
June 12, 2019
Environmental sustainability is the balancing act of regulating society's needs with environmental needs. Onalytica's research shows that over half of the online environmental sustainability...
Influencer Marketing: A Week in the Life Supporting an Influencer Marketer
March 21, 2019
MONDAY
I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...
Wealth Management: Top 100 Influencers
March 20, 2019
WHAT IS WEALTH MANAGEMENT AND WHY IS THE MARKET CHANGING?
Wealth Management incorporates financial planning, investment portfolio management and a number of aggregated financial services. Wealth...
Cybersecurity: Top 100 Influencers at RSA Conference 2019
March 14, 2019
The Ever-Growing Global Importance of Cybersecurity
Cybersecurity risks are growing in frequency and scale. At $600 billion, the global cost of cybercrime has reached 0.8% of the world’s GDP,...
Why You Should Integrate Influencer Marketing & Employee Advocacy in 2019
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
International Women’s Day – Top 100 Influencers on Gender Equality and Diversity
March 8, 2019
WHAT IS INTERNATIONAL WOMEN’S DAY AND WHERE DID IT ALL START?
International Women’s Day (IWD) gets more and more attention every year, particularly now that social media has become so crucial in...
How do Influencers Impact the Media Agenda in AI?
February 28, 2019
Artificial Intelligence: what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in...
An Evaluation of Brand Influencer Partnerships
December 13, 2018
We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...
Influencer Marketing Tips Going Into 2019
November 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...
How to Help Your Employees Become Influencers
November 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...
Influencers are People, NOT Campaigns
March 12, 2018
As we're all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves,...
5 Things to Do Now to Prepare For Influencer Marketing in 2018
December 7, 2017
It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 - scary, huh?
Once we muster the ability to look beyond...
Key Takeaways From our Influencer Marketing Huddle Workshop
November 2, 2017
Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it's a practical, hands-on event where we gather senior B2B and B2C...
14 Influencer Marketing Pearls of Wisdom
October 26, 2017
Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the...
Just how Mature is the Influencer Marketing Industry?
October 11, 2017
Let’s take a leap back in time to 2015.
Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played...
Where are Your Target Audience Being Influenced?
September 20, 2017
Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase.
We know what influener marketing is, why...
How to Identify Your Target Influencers
September 12, 2017
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...
How to Create Your Influencer Marketing Strategy
September 6, 2017
Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.
So far we’ve covered what influencer marketing is and why you should be...
How to Define Your Influencer Marketing Objectives
August 30, 2017
Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management.
Last week we covered the what and why and this week we're going to...
What is Influencer Marketing and why Should you be Doing it?
August 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management.
First thing's first- what does the white paper cover?
This guide is both...
Are you Leveraging Your Employees’ Influence?
April 20, 2017
Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is...
How to Use Influencer Marketing at a Fast-Growth Startup
April 11, 2017
As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is...