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Environmental Sustainability: Top 100 Influencers

by | Jun 12, 2019 | Influencer Lists,

Environmental sustainability is the balancing act of regulating society’s needs with environmental needs. Onalytica’s research shows that over half of the online environmental sustainability influencer debate is now focused on climate solutions, and in the past year this debate has grown by 153%.

Initiatives are being taken to try and help the environment on a global scale, PayPal is introducing a way for their staff to digitally track the environmental impact of their behaviours relating to water, waste, transport and energy, allowing them to see how their contributions compare with those made by colleagues and then rewarding those who have made the biggest impact. TerraCycle’s Loop Store delivers well-known branded products to its customers in reusable containers that they then take back, wash and refill ready to be reused.

The steps being taken globally are certainly heading in the right direction, but we are in no way close to the finish line. A recent article by National Geographic provided a number of key facts, one of which being that about 8 million tons of plastic waste escapes into the oceans from coastal nations every year. The equivalent of five garbage bags full of trash on every foot of coastline around the world. Environmental sustainability will always be a balancing act, but it takes a global effort to make an impact.

MAPPING THE COMMUNITY

For this Top 100 we’ve concentrated on influential experts within the topic of Environmental Sustainability. Using a comprehensive Boolean search query, we analysed over 28 million posts mentioning all the keywords we identified, from 5th June 2018 – 5th June 2019. We then identified the top 100 most influential individuals leading the discussion on social media. Below you can see a network map of the online conversation around Environmental Sustainability. The top influential expert, Alexandria Ocasio-Cortez is at the centre. This map was created using the Onalytica platform. The ranking analyses a variety of personas from industry experts, to social amplifiers and content creators as well as journalists and politicians so there’s quite a mix of influential experts that have been identified.

sustainability network map

TOP 100 INFLUENCERS

We looked at all the individuals engaging on Twitter to bring you a list of the top influential experts discussing Environmental Sustainability. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by filling the form in below.

Rank Twitter Handle Name Role Influencer Score
1 @AOC Alexandria Ocasio-Cortez Political/Government 100
2 @MikeBloomberg Mike Bloomberg Political/Government 61.93
3 @GretaThunberg Greta Thunberg Activist 51.2
4 @antonioguterres António Guterres Political/Government 47.25
5 @SenMarkey Ed Markey Political/Government 39.14
6 @drvox David Roberts Journalist 38.48
7 @claireperrymp Claire Perry Political/Government 38.17
8 @Peters_Glen Glen Peters Analyst 38.1
9 @MAC_europa Miguel Arias Cañete Political/Government 37.02
10 @BillGates Bill Gates Entrepreneur 36.86
11 @SenSanders Bernie Sanders Political/Government 35.97
12 @MikeHudema Mike Hudema Charity/NGO Professional 34.69
13 @cathmckenna Catherine McKenna Political/Government 32.15
14 @algore Al Gore Political/Government 29.31
15 @MichaelEMann Michael E. Mann Academic 28.86
16 @DrSimEvans Simon Evans Journalist 28.75
17 @elonmusk Elon Musk Entrepreneur 28.03
18 @billmckibben Bill McKibben Author 27.97
19 @GeorgeMonbiot George Monbiot Journalist 27.22
20 @JustinTrudeau Justin Trudeau Political/Government 26.76
21 @CarolineLucas Caroline Lucas Political/Government 25.82
22 @bradplumer Brad Plumer Journalist 25.16
23 @ErnestMoniz Ernest Moniz Energy Professional 24.95
24 @MLiebreich Michael Liebreich Entrepreneur 24.81
25 @KHayhoe Katharine Hayhoe Academic 24.45
26 @jyrkikatainen Jyrki Katainen Political/Government 23.44
27 @mzjacobson Mark Z. Jacobson Academic 22.97
28 @ErikSolheim Erik Solheim Political/Government 22.88
29 @KateAronoff Kate Aronoff Journalist 22.63
30 @PEspinosaC Patricia Espinosa C. Political/Government 21.7
31 @PaulEDawson Paul Dawson Comms & Marketing Professional 21.19
32 @SenSchumer Chuck Schumer Political/Government 21.13
33 @hausfath Zeke Hausfather Analyst 20.24
34 @CFigueres Christiana Figueres Political/Government 20.12
35 @GovInslee Jay Inslee Political/Government 20.05
36 @ELPinchbeck Emma Pinchbeck C-Suite 19.44
37 @Sustainable2050 Kees van der Leun Energy Professional 19.18
38 @Mark_Butler_MP Mark Butler Political/Government 19.17
39 @IEABirol Fatih Birol C-Suite 18.34
40 @JesseJenkins Jesse Jenkins Academic 17.74
41 @EricHolthaus Eric Holthaus Journalist 17.27
42 @AssaadRazzouk Assaad Razzouk Energy Professional 16.81
43 @KevinClimate Kevin Anderson Academic 16.67
44 @kdeleon Kevin de Leόn Political/Government 16.31
45 @AmyAHarder Amy Harder Journalist 16.18
46 @VDombrovskis Valdis Dombrovskis Political/Government 16.02
47 @ChiefExecCCC Chris Stark C-Suite 15.67
48 @rahmstorf Stefan Rahmstorf Academic 14.89
49 @ramez Ramez Naam Author 14.83
50 @MassGovernor Charlie Baker Political/Government 14.62

 

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals listed here are undoubtedly influential when it comes to driving discussion around Environmental Sustainability. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with Environmental Sustainability on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual RealityDigital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter? Effective influencer marketing starts with identifying relevant influential experts for your brand. Onalytica’s Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Top 100 Influencers

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