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Environmental Sustainability: Top 100 Influencers

by | Jun 12, 2019 | Influencer Lists,

Environmental sustainability is the balancing act of regulating society’s needs with environmental needs. Onalytica’s research shows that over half of the online environmental sustainability influencer debate is now focused on climate solutions, and in the past year this debate has grown by 153%.

Initiatives are being taken to try and help the environment on a global scale, PayPal is introducing a way for their staff to digitally track the environmental impact of their behaviours relating to water, waste, transport and energy, allowing them to see how their contributions compare with those made by colleagues and then rewarding those who have made the biggest impact. TerraCycle’s Loop Store delivers well-known branded products to its customers in reusable containers that they then take back, wash and refill ready to be reused.

The steps being taken globally are certainly heading in the right direction, but we are in no way close to the finish line. A recent article by National Geographic provided a number of key facts, one of which being that about 8 million tons of plastic waste escapes into the oceans from coastal nations every year. The equivalent of five garbage bags full of trash on every foot of coastline around the world. Environmental sustainability will always be a balancing act, but it takes a global effort to make an impact.

MAPPING THE COMMUNITY

For this Top 100 we’ve concentrated on influential experts within the topic of Environmental Sustainability. Using a comprehensive Boolean search query, we analysed over 28 million posts mentioning all the keywords we identified, from 5th June 2018 – 5th June 2019. We then identified the top 100 most influential individuals leading the discussion on social media. Below you can see a network map of the online conversation around Environmental Sustainability. The top influential expert, Alexandria Ocasio-Cortez is at the centre. This map was created using the Onalytica platform. The ranking analyses a variety of personas from industry experts, to social amplifiers and content creators as well as journalists and politicians so there’s quite a mix of influential experts that have been identified.

sustainability network map

TOP 100 INFLUENCERS

We looked at all the individuals engaging on Twitter to bring you a list of the top influential experts discussing Environmental Sustainability. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by filling the form in below.

RankTwitter HandleNameRoleInfluencer Score
1@AOCAlexandria Ocasio-CortezPolitical/Government100
2@MikeBloombergMike BloombergPolitical/Government61.93
3@GretaThunbergGreta ThunbergActivist51.2
4@antonioguterresAntónio GuterresPolitical/Government47.25
5@SenMarkeyEd MarkeyPolitical/Government39.14
6@drvoxDavid RobertsJournalist38.48
7@claireperrympClaire PerryPolitical/Government38.17
8@Peters_GlenGlen PetersAnalyst38.1
9@MAC_europaMiguel Arias CañetePolitical/Government37.02
10@BillGatesBill GatesEntrepreneur36.86
11@SenSandersBernie SandersPolitical/Government35.97
12@MikeHudemaMike HudemaCharity/NGO Professional34.69
13@cathmckennaCatherine McKennaPolitical/Government32.15
14@algoreAl GorePolitical/Government29.31
15@MichaelEMannMichael E. MannAcademic28.86
16@DrSimEvansSimon EvansJournalist28.75
17@elonmuskElon MuskEntrepreneur28.03
18@billmckibbenBill McKibbenAuthor27.97
19@GeorgeMonbiotGeorge MonbiotJournalist27.22
20@JustinTrudeauJustin TrudeauPolitical/Government26.76
21@CarolineLucasCaroline LucasPolitical/Government25.82
22@bradplumerBrad PlumerJournalist25.16
23@ErnestMonizErnest MonizEnergy Professional24.95
24@MLiebreichMichael LiebreichEntrepreneur24.81
25@KHayhoeKatharine HayhoeAcademic24.45
26@jyrkikatainenJyrki KatainenPolitical/Government23.44
27@mzjacobsonMark Z. JacobsonAcademic22.97
28@ErikSolheimErik SolheimPolitical/Government22.88
29@KateAronoffKate AronoffJournalist22.63
30@PEspinosaCPatricia Espinosa C.Political/Government21.7
31@PaulEDawsonPaul DawsonComms & Marketing Professional21.19
32@SenSchumerChuck SchumerPolitical/Government21.13
33@hausfathZeke HausfatherAnalyst20.24
34@CFigueresChristiana FigueresPolitical/Government20.12
35@GovInsleeJay InsleePolitical/Government20.05
36@ELPinchbeckEmma PinchbeckC-Suite19.44
37@Sustainable2050Kees van der LeunEnergy Professional19.18
38@Mark_Butler_MPMark ButlerPolitical/Government19.17
39@IEABirolFatih BirolC-Suite18.34
40@JesseJenkinsJesse JenkinsAcademic17.74
41@EricHolthausEric HolthausJournalist17.27
42@AssaadRazzoukAssaad RazzoukEnergy Professional16.81
43@KevinClimateKevin AndersonAcademic16.67
44@kdeleonKevin de LeόnPolitical/Government16.31
45@AmyAHarderAmy HarderJournalist16.18
46@VDombrovskisValdis DombrovskisPolitical/Government16.02
47@ChiefExecCCCChris StarkC-Suite15.67
48@rahmstorfStefan RahmstorfAcademic14.89
49@ramezRamez NaamAuthor14.83
50@MassGovernorCharlie BakerPolitical/Government14.62

 

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals listed here are undoubtedly influential when it comes to driving discussion around Environmental Sustainability. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with Environmental Sustainability on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual RealityDigital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter? Effective influencer marketing starts with identifying relevant influential experts for your brand. Onalytica’s Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Top 100 Influencers