10 Tips for Increasing Your Influence
February 27, 2023
The by-product of more brands doing B2B Influencer Marketing is that more individuals are earning themselves a living by becoming "influencers" or thought leaders whose main objective is to...
Tag
influencer engagement
Why B2B Brands Should do Influencer Marketing
January 11, 2023
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to...
Influencer Knowledge Share from our B2B Social Trailblazers Summit
November 30, 2022
At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...
Insider Tips for Creating Your Influencer Rate Card
September 21, 2022
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
Amardeep Sidhu on the Evolution of Influencer Marketing in B2B
May 25, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it’s changed over the past few years. Amardeep Sidhu started...
Alex Edwards on the Evolution of Influencer Marketing in B2B
May 17, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it's changed over the past few years. First up, Alex Edwards!...
How influencers can get more work from brands
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
Women in Tech: A Study into Tech Brands’ Perception & Impact
March 24, 2022
The world runs on technology. From the moment you wake up, to the time you go to bed, you’re interacting with technology, and unless you decide to live off-grid in the mountains,...
Influencer and Brand matchmaking: How to ensure it’s a good fit
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
COP26: Brand Share of Voice, Perception & Performance
November 30, 2021
For almost 3 decades the United Nations has been bringing countries together for global climate summits – COPs. COP stands for Conference of the Parties, and attendant countries have signed the...
Environmental Sustainability: A Study into Tech Brands’ Perception & Impact
October 14, 2021
Environmental sustainability aims to avoid the exhaustion of natural resources in hopes of maintaining an ecological balance and preventing climate change.According to the United Nations, the...
Who’s Who in AI?
September 22, 2021
By 2026, Artificial Intelligence (AI) will drive the greatest technological breakthroughs in the industries of automotive, banking, computing, energy and healthcare.
SwissCognitive is closely...
Who’s Who in Fintech?
August 18, 2021
Fintech aims to challenge the finance industry by improving and automating the delivery and use of financial services. Fintech is employed to help companies and consumers better manage...
Who’s Who in Remote Working?
July 28, 2021
Remote Working is a work style allowing professionals to work outside of the traditional office environment. In 2020, the world was forced to move to this new working model, with many employees as...
Who’s Who in Industry 4.0?
June 17, 2021
Industry 4.0, also known as the Forth Industrial Revolution/4IR, represents the digital transformation of manufacturing and production industries as well as value creation processes.It is closely...
Who’s Who in Customer Relationship Management?
April 14, 2021
Customer relationship management (CRM) is utilised by companies to analyse and manage customer interactions and data. CRM systems collate customer data across a variety of channels, as well as points...
Who’s Who in Data Science and Machine Learning?
March 17, 2021
Data Science combines statistical and computational skills together with Machine Learning for data-driven problem solving. This rapidly growing area includes large-scale data analysis, DevOps and...
Who’s Who in RPA?
December 3, 2020
Our landscape is transforming quickly. Technologies bring new opportunities and new challenges to overcome, which is why we have focused this report on RPA, Robotic Process Automation. More people...
Who’s Who in ESG?
November 26, 2020
2020 has been the year that environmental, social and governance criteria shot up the agenda for a wide range of investors. More and more people say they want to invest in businesses that have a...
Who’s Who in Future of Work?
November 19, 2020
The world of work is transforming quickly, and we all need to become true agents of change if we want to build a brighter future for ourselves and future generations. This requires us to think beyond...
Who’s Who in IIoT?
September 15, 2020
Our landscape is transforming quickly. New technologies bring new opportunities and new challenges to overcome, which is why we have focused this report on IIoT, the Industrial Internet of...
Part 2 of 2: A Global Study into Tech Employees’ Online Presence & Influence
August 11, 2020
We analyzed 75 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
Part 1 of 2: A Global Study into Tech Employees’ Online Presence & Influence
July 22, 2020
We analyzed 76 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
4 Ways Influencer Marketing Impacts Your Pipeline
June 25, 2020
Influencer marketing involves a business working with someone important to their target audience. It evolved out of communications and PR and includes things like analyst relations, blogger...