Customer relationship management (CRM) is utilised by companies to analyse and manage customer interactions and data. CRM systems collate customer data across a variety of channels, as well as points of contact, between the company and the customer, which allows the former to access not only personal information like telephone numbers and emails but also purchase history and buying preferences.
While CRM software is a tool to consolidate customer information into one single database, its use cases have only increased over the years. Having a recorded history of a customer’s journey gives way for a better and more personal customer service. Moreover, businesses can use customer’s interaction and history insights to identify trends through reporting, as well as visualisation features.
Benefits to CRM software are many: it allows sales teams to understand their pipeline better; marketing teams can use it to make forecasting easier and more accurate; customer services teams are able to track conversations across many different channels; HR teams can track employee performance as well as speed up the recruitment process.
This Who’s Who report aims to provide you with a varied sample of people discussing and creating content around CRM online. From analysts, event speakers to industry practitioners as well as people who are discussing important topics such as customer experience (CX) and enterprise resource planning (ERP).
What’s Covered in the Report?
In our CRM report we have a look at a range of influencers and personas, answering the key questions below:
- Which Brand Employees are driving most impact online on the topic of CRM?
- Who are the key Social Amplifiers on the topic of CRM?
- Who are the key Event Speakers speaking at CRM events?
- Which Key Opinion Leaders are discussing CRM?
- Who are the Analysts within CRM?
- Which Journalists/Contributors are creating content on CRM?
- Who is sharing content on Customer Experience (CX) and CRM?
- Who are the influencers within CRM and Enterprise Resource Planning (ERP)?
- Which Brands are creating thought leadership content on CRM?
- Which Publications & Resources are sharing content on CRM?
Download the Full Report
These Who’s Who reports are created using the Onalytica platform which has a curated database of over 1 million influencers. Our platform allows you to discover, validate and categorise influencers quickly and easily via keyword searches. The lists are made using carefully created Boolean queries which then rank influencers by resonance, relevance, reach and reference, meaning influencers are not only ranked by themselves, but also by how much other influencers are referring to them. The lists are then validated, and filters are used to split the influencers up into the categories that are seen in the report.
This Who’s Who list should give you an insight into the CRM industry and help break it down. We always want to make sure you are getting the most valuable information available from our lists, so feedback is always welcome!
If you want to learn more about Onalytica, or if you’d like to see our platform in action, feel free to get in touch!