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Part 2 of 2: A Global Study into Tech Employees’ Online Presence & Influence

by | Aug 11, 2020 | Influencer Lists, ,

We analyzed 75 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed below from July 2019 – June 2020 in Global English.

Employees were split into 3 categories to see how effective each group were at interacting and influencing the external influencer community and senior decision makers:

  • Execs & Senior Management (Board, Exec Management, VPs, GMs)
  • Sales & Marketing
  • Subject Matter Experts

Part 1 of our report focused just on Execs & Senior Management to analyze their presence, activity, engagement and influence with the topical influencer communities and Senior IT decision makers. We analyzed 3,100 Execs & Senior Managers including Board Members, CXOs, GMs and VPs.

Part 2 of our report focuses on Subject Matter Experts (SMEs) outside of Top Management.

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The topics that were looked at:

AI and ML, Blockchain, Autonomous Vehicles, Big Data and Augmented Analytics, Cyber and Data Security, IoT, COVID-19, Future of Work, Cloud and Edge Computing, Digital Transformation, RPA, Climate and Sustainability, 5G, VR / AR, Advanced Manufacturing, Storage and Infrastructure, Smart cities and Infrastructure, Skills and Education

The brands that we have analyzed are:

Adobe, Alcatel – Lucent, Amazon / AWS, Apple, Atos, Auth0, Bosch, Canon, Cisco, Citrix, Cloudera, CSC, Dassault Systemes, Dell, DXC, Equinix, Ericsson, F5, Facebook, Freshworks, Fujitsu, GE, Genpact, Google, Hitachi, HP, HPE, Huawei, IBM, Informa, Informatica, Intel, Intersystems, Intuit, Juniper Networks, Konica Minolta, Lenovo, LexisNexis, LG Electronics, Logica, Microsoft, Motorola, NEC, NetApp, Nokia, NTT, Nutanix, OpenText, Oracle, Palo Alto, Panasonic, Pure Storage, Qualcomm, Rackspace, Redhat, Ricoh, Sage, Salesforce, SAP, SAS, Service Now, Siemens, Snowflake, Splunk, Symantec, Tesla, Toshiba, UiPath, Unisys, Veritas, Vertex, VMWare, Workday, Zebra Technologies, ZTE

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Part 2 of 2: A Global Study into Tech Employees' Online Presence & Influence

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