10 Tips for Increasing Your Influence
February 27, 2023
The by-product of more brands doing B2B Influencer Marketing is that more individuals are earning themselves a living by becoming "influencers" or thought leaders whose main objective is to...
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content marketing
Why B2B Brands Should do Influencer Marketing
January 11, 2023
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to...
Influencer Knowledge Share from our B2B Social Trailblazers Summit
November 30, 2022
At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...
2022 State of B2B Social Media Marketing Industry
November 29, 2022
We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...
Insider Tips for Creating Your Influencer Rate Card
September 21, 2022
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
Diversity, Equity and Inclusion: A Study into Tech Brands’ Perception & Impact
July 21, 2022
Diversity and inclusion initiatives are becoming more widespread across brands and, in the best cases, are being acted upon properly. Unfortunately, this is not the case worldwide,...
12 Must-See Sessions at #B2BIgniteUSA
May 27, 2022
Temperatures have risen, flowers have begun to bloom and there is a shift in the air. That can only mean one thing: conference season has sprung.Like many of you, it feels like decades since I...
The Power of Storytelling in B2B Marketing
May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
How influencers can get more work from brands
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
Influencer and Brand matchmaking: How to ensure it’s a good fit
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
Expert Predictions on What 2022 Holds for Influencer Marketing
January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
2021 B2B Influencer Compensation Report
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
Advocacy and Influence for B2B Exec Leaders
August 12, 2021
We are living in an age dominated by social media. Most brands have a social presence, and over half of the global population is now on social media. Gone are the days of asking people for their...
Diversity and Inclusion: Thought Leaders & Online Discussion
July 1, 2021
Diversity & Inclusion initiatives are part of a company’s practice and mission to create a non-biased, diverse, and inclusive workforce. With more and more research being done on D&I and...
Has Twitter’s Flurry of Features Changed the Balance of Power in the Influencer Ecosystem?
April 1, 2021
With moves to let influential users publish newsletters, host social audio rooms and paywall exclusive content, Twitter has signalled its intent to stake a claim for the creator economy. If the...
Interview with Tom Augenthaler
March 17, 2021
Tom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world.
He founded his website, The Influence Marketer, to share his ideas and...
Who’s Who in Data Science and Machine Learning?
March 17, 2021
Data Science combines statistical and computational skills together with Machine Learning for data-driven problem solving. This rapidly growing area includes large-scale data analysis, DevOps and...
Who’s Who in IoT Connectivity?
January 13, 2021
IoT Connectivity classifies any devices connected to the internet using sensors and software to store and exchange data with one another. IoT Connectivity technologies bring the ‘future’ not only...
Who’s Who in RPA?
December 3, 2020
Our landscape is transforming quickly. Technologies bring new opportunities and new challenges to overcome, which is why we have focused this report on RPA, Robotic Process Automation. More people...
Who’s Who in ESG?
November 26, 2020
2020 has been the year that environmental, social and governance criteria shot up the agenda for a wide range of investors. More and more people say they want to invest in businesses that have a...
What Sets Onalytica’s Customer Success Team Apart
November 10, 2020
Less than 10 years ago, ‘Customer Success’ was a new function that replaced old school account management. Fast forward to today, where all SaaS companies typically need Customer Success teams to...
Who’s Who in IIoT?
September 15, 2020
Our landscape is transforming quickly. New technologies bring new opportunities and new challenges to overcome, which is why we have focused this report on IIoT, the Industrial Internet of...
Part 2 of 2: A Global Study into Tech Employees’ Online Presence & Influence
August 11, 2020
We analyzed 75 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
5 Characteristics of an Influential Employee
July 14, 2020
There’s a misconception that an influencer has to be an executive, but they don’t always have to be. Leaders are the most time-poor. They also have the least understanding about social media,...