September 21, 2022
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
July 21, 2022
Diversity and inclusion initiatives are becoming more widespread across brands and, in the best cases, are being acted upon properly. Unfortunately, this is not the case worldwide,...
May 27, 2022
Temperatures have risen, flowers have begun to bloom and there is a shift in the air. That can only mean one thing: conference season has sprung.Like many of you, it feels like decades since I...
May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
August 12, 2021
We are living in an age dominated by social media. Most brands have a social presence, and over half of the global population is now on social media. Gone are the days of asking people for their...
July 1, 2021
Diversity & Inclusion initiatives are part of a company’s practice and mission to create a non-biased, diverse, and inclusive workforce. With more and more research being done on D&I and...
April 1, 2021
With moves to let influential users publish newsletters, host social audio rooms and paywall exclusive content, Twitter has signalled its intent to stake a claim for the creator economy. If the...
March 17, 2021
Tom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world.
He founded his website, The Influence Marketer, to share his ideas and...
March 17, 2021
Data Science combines statistical and computational skills together with Machine Learning for data-driven problem solving. This rapidly growing area includes large-scale data analysis, DevOps and...
January 13, 2021
IoT Connectivity classifies any devices connected to the internet using sensors and software to store and exchange data with one another. IoT Connectivity technologies bring the ‘future’ not only...
December 3, 2020
Our landscape is transforming quickly. Technologies bring new opportunities and new challenges to overcome, which is why we have focused this report on RPA, Robotic Process Automation. More people...
November 26, 2020
2020 has been the year that environmental, social and governance criteria shot up the agenda for a wide range of investors. More and more people say they want to invest in businesses that have a...
November 10, 2020
Less than 10 years ago, ‘Customer Success’ was a new function that replaced old school account management. Fast forward to today, where all SaaS companies typically need Customer Success teams to...
September 15, 2020
Our landscape is transforming quickly. New technologies bring new opportunities and new challenges to overcome, which is why we have focused this report on IIoT, the Industrial Internet of...
August 11, 2020
We analyzed 75 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
July 14, 2020
There’s a misconception that an influencer has to be an executive, but they don’t always have to be. Leaders are the most time-poor. They also have the least understanding about social media,...
June 25, 2020
Influencer marketing involves a business working with someone important to their target audience. It evolved out of communications and PR and includes things like analyst relations, blogger...
June 10, 2020
This year, people are going to start moving away from influencer marketing as we know it. Brands are going to be more reluctant to spend money on external influencers to say nice things about them...
May 21, 2020
From self-driving Trucks and Robotic Supply Chains to every wire, bulb and sensor in a Smart City; the Industrial Internet Of Things industry is at the centre of helping businesses adapt to the...
March 31, 2020
While CNC machines and manufacturing have been around since the 1950's, 3D printing burst onto the consumer scene in 2012, and while the Star Trek Replicator isn’t ready quite yet, there is a large...
