Category
Employee Advocacy
March 28, 2022
In the light of International Women's Day we have decided to take the opportunity to champion some of the amazing women here at Onalytica throughout the month of March. We’ve carefully selected...
March 22, 2022
In the light of International Women's Day we have decided to take the opportunity to champion some of the amazing women here at Onalytica throughout the month of March. We’ve carefully selected...
March 15, 2022
In the light of International Women's Day we have decided to take the opportunity to champion some of the amazing women here at Onalytica throughout the month of March. We’ve carefully selected...
March 8, 2022
In the light of International Women's Day on Tuesday, March 8th we have decided to take the opportunity to champion some of the amazing women here at Onalytica throughout the month of March. We’ve...
March 3, 2022
Our February #OnaChat Twitter Chat honed in on the Future of Work. This is something that impacts everyone, and having discussions like this can help employers understand how to help their employees...
March 1, 2022
In the light of International Women's Day on Tuesday, March 8th we have decided to take the opportunity to champion some of the amazing women here at Onalytica throughout the month of March. We’ve...
January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
August 11, 2020
We analyzed 75 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
July 22, 2020
We analyzed 76 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
July 14, 2020
There’s a misconception that an influencer has to be an executive, but they don’t always have to be. Leaders are the most time-poor. They also have the least understanding about social media,...
June 25, 2020
Influencer marketing involves a business working with someone important to their target audience. It evolved out of communications and PR and includes things like analyst relations, blogger...
June 10, 2020
This year, people are going to start moving away from influencer marketing as we know it. Brands are going to be more reluctant to spend money on external influencers to say nice things about them...
April 21, 2020
Given the nature of what consultancies do and the services that they provide, there is a real need to demonstrate their expertise and thought leadership on social media. Employees are the perfect...
January 16, 2020
2019 was a big year for influencer marketing, with endless influencer scandals and groundbreaking social media & technology platform developments, everywhere you turned, there was an influencer...
May 16, 2019
Despite clear statistics telling us that the modern buyer’s journey has changed, making audiences more receptive to value-add content than sales content, a large proportion of B2B employees and...
May 2, 2019
Back in October last year we published an Employee Advocacy guide, taking marketers through exactly how they can reap maximum benefits by integrating their employee advocacy, influencer marketing and...
April 18, 2019
A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were:
They are not sure what content they are allowed...
April 4, 2019
One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...
March 28, 2019
The phrase "employee advocacy" conjures a lot of thoughts in the minds of the marketers. It can raise the prospect of having to rely on colleagues to be the conduit for the messages you've spent...
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
February 14, 2019
Trust in branded content is decreasing, all while trust in people is increasing. With this said, many organizations seem yet to realize that one of their most powerful trust facilitators and sales...
November 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...
November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
