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A Global Study into Consultancy Employees’ Online Presence & Influence

by | Apr 21, 2020 | Influencer Lists,

Given the nature of what consultancies do and the services that they provide, there is a real need to demonstrate their expertise and thought leadership on social media. Employees are the perfect channel to do this at scale, as they are shown to be more trusted than brand advertising, or broadcasting through brand channels. Consultancy firms are as knowledgeable as their employees and so it a perfect environment to foster an employee-led buyer journey and position employees as subject matter experts to drive commercial impact.

This is the largest ever study into the social media maturity of employees in the Consultancy Industry. We have analyzed the top 48 Consultancies (see below for full list) and 50K+ employees to see which companies have the most influential employees across different sectors and themes across Twitter and LinkedIn.

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The report will answer:

  • Which consultancy has the most socially active employees?
  • Which consultancy has the most influential employees by topical engagement?
  • Which consultancy has the most influential employees by region?
  • What is each company’s content focus across different sectors and themes?
  • How much engagement are employees getting with target audiences?
  • Who are the most influential employees across the industry and by topic?

Global Network Map of Employee Connectivity

The brands that we have analyzed are:

Accenture, Advisory Board, Altran, Alix Partners, Alvarez & Marsal, Aon Hewitt, Atos, Bain & Company, BDO Consulting, BearingPoint, Berkeley Research Group, Booz Allen Hamilton, Boston Consulting Group, Capgemini, CCGroup, Cognizant, Conduent, Deloitte, DXC Technology, Epam Systems, FTI Consulting, Forrester, Gartner, Genpact, Grant Thornton, Hitachi Consulting, HIT Consulting, Huron Consulting Group, EY, ICF, Kantar, Kearney & Company, KPMG, Infosys, L.E.K Consulting, McKinsey & Co, Mercer, Navigant / Guidehouse, NelsonHall, Oliver Wyman (Part of Mercer), PA Consulting, Protiviti Ltd, Publicis Sapient, PwC, Slalom, Tata Consultancy Services, Wipro, ZS Consulting.

Why is this research so valuable?

“Consultancy firms generate revenue from their proven industry expertise. With the increasing impact that social media has on driving buying decisions it is important that employees demonstrate their expertise through educational content and debate. With just under 5,800 visible Key Opinion Leaders and only 27% of these people driving meaningful debate and impact outside of their firm there is a massive opportunity to develop the next generation of market influencers through your employees.”

Tim Williams, CEO, Onalytica

“At a time when employees are one of the most trusted sources of information about your company, this study highlights that simply enabling employees to become confident using social media isn’t enough.  By looking at conversation topics, relationship connectivity and engagement strength, organisations are able to create an orchestrated and structured approach to building influence within the marketplace.”

Sarah Goodall, Founder & CEO, Tribal Impact

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A Global Study into Consultancy Employees'

Online Presence & Influence