January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
August 12, 2021
We are living in an age dominated by social media. Most brands have a social presence, and over half of the global population is now on social media. Gone are the days of asking people for their...
July 22, 2020
We analyzed 76 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
July 14, 2020
There’s a misconception that an influencer has to be an executive, but they don’t always have to be. Leaders are the most time-poor. They also have the least understanding about social media,...
June 25, 2020
Influencer marketing involves a business working with someone important to their target audience. It evolved out of communications and PR and includes things like analyst relations, blogger...
June 10, 2020
This year, people are going to start moving away from influencer marketing as we know it. Brands are going to be more reluctant to spend money on external influencers to say nice things about them...
April 21, 2020
Given the nature of what consultancies do and the services that they provide, there is a real need to demonstrate their expertise and thought leadership on social media. Employees are the perfect...
April 21, 2020
Danielle Guzman is the Global Head of Social Media for Mercer. She is a seasoned financial services and insurance industry professional with rich experience in leadership positions spanning product...
February 20, 2020
Rani is the Head of Global Employee Advocacy at Adobe. She is passionate about cultivating and nurturing communities and coaching others to do the same. She is currently working across Adobe teams to...
January 16, 2020
2019 was a big year for influencer marketing, with endless influencer scandals and groundbreaking social media & technology platform developments, everywhere you turned, there was an influencer...
November 14, 2019
Influencer marketing strategy is arguably the most important, yet neglected piece of the puzzle when it comes to a successful influencer program.Influencer Marketing is on most marketers' radars...
May 16, 2019
Despite clear statistics telling us that the modern buyer’s journey has changed, making audiences more receptive to value-add content than sales content, a large proportion of B2B employees and...
May 2, 2019
Back in October last year we published an Employee Advocacy guide, taking marketers through exactly how they can reap maximum benefits by integrating their employee advocacy, influencer marketing and...
April 18, 2019
A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were:They are not sure what content they are allowed...
April 4, 2019
One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...
March 28, 2019
The phrase "employee advocacy" conjures a lot of thoughts in the minds of the marketers. It can raise the prospect of having to rely on colleagues to be the conduit for the messages you've spent...
March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
February 14, 2019
Trust in branded content is decreasing, all while trust in people is increasing. With this said, many organizations seem yet to realize that one of their most powerful trust facilitators and sales...
October 11, 2018
We are very excited to announce that just over a year on, we are publishing yet another guide book - this time on Employee Advocacy. Back in August last year we published our Definitive Guide to...
December 14, 2017
Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement...
November 22, 2017
When it comes to being social, a business has to start with its leaders. At Tribal Impact, it’s our mission to increase employee advocacy in a way that really adds value to businesses. But this new...
April 20, 2017
Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is...
November 17, 2016
Influencer Marketing- something you've probably heard a lot about recently. Many think it's a no brainer and the best thing since sliced bread (in the social media world anyway), some see it as...
