September 21, 2022
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
October 21, 2021
Selecting the right influencer with the right audience for a campaign is essential for achieving success. The process of influencer identification is a lot more streamlined now than it used to be....
August 26, 2021
Influencers and thought leaders have a persuasive power both online and offline to impact decision makers. Equally, they usually have large audiences that look up to them for their expertise and...
June 22, 2021
Becoming an influencer is not a quick process, it takes a long time to build up a reputation for being an expert on a particular topic. It can take years of regularly posting about that topic to...
March 31, 2021
Telecommunications, also known as telecoms, is defined as the exchange of information by electronic means over large distances. The definition includes data, voice and video transmissions as well as...
March 17, 2021
Data Science combines statistical and computational skills together with Machine Learning for data-driven problem solving. This rapidly growing area includes large-scale data analysis, DevOps and...
March 2, 2021
Twitter is the largest microblogging network with more than 330 million monthly active users, which makes it a great platform for spreading your message far and wide and increasing your personal...
February 3, 2021
LinkedIn is the largest professional networking site in the world with over 303 million active users, 40% of which visit the site daily. Many LinkedIn influencers are followed by team leaders,...
September 10, 2020
Back in 2009 when Onalytica was founded, B2B influencer marketing was in its infancy and still finding its feet. Influencer platforms were few and far between, “influencer” wasn’t in the...
March 31, 2020
While CNC machines and manufacturing have been around since the 1950's, 3D printing burst onto the consumer scene in 2012, and while the Star Trek Replicator isn’t ready quite yet, there is a large...
March 17, 2020
Since December 1st, there have been 264 million Tweets around the Coronavirus, and the numbers are still growing. We’re still only at the beginning of this upheaval. Healthcare organizations need...
March 5, 2020
In 1966, MIT professor Marvin Minsky hired his undergraduate student Gerald Sussman for a simple summer job. To link a camera to a computer and make it say what it saw.More than 50 years later...
July 23, 2019
Why is RegTech so hot right now? Is it the fact that it can save teams a great number of man-hours? Or possibly that with new and challenging regulatory concerns tied up with the constant emphasis on...
June 26, 2019
Technology is a driving force when it comes to environmental sustainability and with it we're able to further our efforts to find new ways of saving energy and being greener as a whole. Satellites...
June 12, 2019
Environmental sustainability is the balancing act of regulating society's needs with environmental needs. Onalytica's research shows that over half of the online environmental sustainability...
May 30, 2019
It’s on the tip of everyone's tongue at the moment, you can almost sense it in the air, something’s coming. Here we are, eagerly awaiting the arrival of 5G. Bringing with it a new era of speed....
April 17, 2019
Ideas have varied when it comes to facing climate issues, from space solar panels to floating cities, there’s no shortage of futuristic visions. Nevertheless, the world is currently transitioning...
February 27, 2019
American consumers want more convenient, digitally accessible healthcare and technology is the way to get there. Improving technologies such as wearables gives people the ability to track their...
December 13, 2018
We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...
November 26, 2018
As businesses become more global and technological advances in AI and automation change the way we work, so does the landscape of recruitment. Whereas in the past most workers had largely...
November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
