Technology is a driving force when it comes to environmental sustainability and with it we’re able to further our efforts to find new ways of saving energy and being greener as a whole. Satellites and AI can be used to closely monitor deforestation and agricultural emissions, machine learning can be used to help develop new low-carbon materials to replace concrete and steel, everything from reducing waste to sustainable transport can be helped with technology. It just needs a global implementation.
We’ve had a look into tech influencers discussing environmental sustainability, and sustainability influencers driving the debate where tech is being discussed. Within this report we aim to cover these areas:
- How to reach Tech audiences on Climate & Environment issues
- Who is influencing & driving the conversation?
- Which are the most prominent topics among the tech community?
- Which tech brands are most engaged by the Sustainability Community?
The report below focusses on the period between 1st June 2018 to 31st May 2019.
WHO ARE THE INFLUENCERS?
We identified the top 5 Tech influencers driving the Environmental Sustainability debate – these are top global tech influencers who are creating original content, and have highly engaged audiences when posting on climate and environmental issues. These influencers should be prioritised for environmental campaigns to reach the tech audience – the full list of 20 is available for download.
We also identified the top 5 Sustainability influencers leading the debate around Environmental Sustainability where tech is being discussed. These influencers discuss the role of tech in helping to fight and solve key issues around sustainability.
WHICH ARE THE KEY TOPICS?
We analysed the top 472 global tech influencers who are active on environmental sustainability to identify their hot topics. Overall they generated 35,131 mentions on Environmental Sustainability topics from 1st June 2018 to 31st May 2019. The top ten topics driving the Environmental Sustainability debate among this community were identified below. Renewables was the most discussed topic by tech influencers, generating 1,108 mentions (22% of the whole conversation) followed by Reducing Emissions comprising 765 posts (15% of the debate) and Energy Efficiency accumulating 762 posts (15% of the debate).
WHICH TECH BRANDS ARE MOST ENGAGED BY THE COMMUNITY?
In the Global English debate on Environmental Sustainability we identified the top 5 Tech brands influencing this community. Siemens Energy was the most engaged tech brand in the global environmental sustainability debate over the time period 1st March to 30th May 2019. The other top 4 brands were Google Cloud, SAP, Microsoft and LG Electronics.
Environmental sustainability is not only of high importance globally, but it is also such a broad topic that filters into a multitude of sectors. Looking at it from as many different angles as possible is the best way to get a well-rounded view, and find the influencers that are of specific interest to you. The full report with additional influencers is available below.
Download the Full Report
Disclaimer: As ever with these lists, it must be stressed that the ranking correlates to a strong indication of influence – however no definitive measurement of influence exists. The individuals listed here are undoubtedly influential when it comes to driving discussion around Tech and Environmental Sustainability. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with Tech and Environmental Sustainability on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.
ABOUT THE AUTHORS
Isabel is an Insights Analyst at Onalytica working on in-depth analysis projects to deliver actionable insights and help brands activate successful influencer marketing strategies. Prior to Onalytica, Isabel gathered professional experience in Marketing/Consulting roles and received a distinction for her MSc in Strategic Marketing & Consulting from the University of Birmingham.