Since the printing press broke onto the scene in the 15th Century, the amount of data we produce has been increasing dramatically. Through a rocky last decade, Big Data as an industry has finally matured, and now the information explosion is finally upon us, we have more data than we know what to do with…or maybe not.
With many of the questions about how to handle the velocity, store volume, and order the variety of data have been mostly solved, the industry is beginning to fix its gaze on the final two V’s of Big Data: Value and Veracity.
Which data spoke the truth and had value used to be the domain of the guru. How to get and extract it, was a luxury of those who could afford it. But with a revolution underway within Big Data, things are changing. Keeping afoot of those changes and seeing the wood for the trees however, has become a new challenge in and of itself.
Mapping the Community
Big Data, is quite a big topic, so for this report we sifted through 7 Million tweets and 1.2 million Twitter accounts looking at posts from 1st Feb 2019 to 31st January 2020 to bring you the best of the best. Below is a network map showing the online conversation around Big Data, made using the Onalytica platform, with the top influencer, Antonio Grasso at the centre.
Top Influencers and Brands
We looked at all the individuals and brands engaging on Twitter to bring you a list of the top influential experts discussing Big Data. Below we have a list of the top 10 influencers, and the top 10 brands discussing Big Data online. If you’d like to see the whole list, be sure to download the full report by filling the form in below.
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Top 10 Influencers
|Rank||Twitter Handle||Name||Role||Influencer Score|
|2||@data_nerd||Carla Gentry||Tech Professional||83.7|
|3||@about_big_data||Andrea De Mauro||Senior Management||82.5|
|4||@michaellgraves||Michael Graves||Tech Professional||69|
|5||@KirkDBorne||Kirk Borne||Tech Professional||65.46|
Top 10 Brands
|Rank||Twitter Handle||Name||Influencer Score|
|2||@analyticbridge||Data Science Central||98.18|
|6||@ai_expo||AI & Big Data Expo||31.32|
|8||@BigData_LDN||Big Data London||29.58|
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Disclaimer: As ever with these lists, it must be stressed that the ranking correlates to a strong indication of influence. The individuals listed here are undoubtedly influential when it comes to driving discussion around the above key topics. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with Big Data on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter? Effective influencer marketing starts with identifying relevant influential experts for your brand. Onalytica’s Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.
ABOUT THE AUTHOR
Sam is a Senior Insights Consultant at Onalytica. He helps brands discover their key insights and convert them into the clearest action to ensure success.