Sonia Wedrychowicz is a thought leader in Digital Banking and Technology Transformation, with 25 years of experience in financial services and technology. She has worked in major banking organizations in Europe, Asia and the US in transactional and consumer banking. Known for her passion, high energy and commitment to people, she has managed change, led innovation and restructured businesses, putting them on a path of growth triggered by technology. Sonia believes that true differentiation in banking can be delivered through customer centric innovation leveraging technology- driving simplicity, speed and convenience. In addition to her professional career, Sonia is a Power Profile on LinkedIn and a renowned keynote speaker at over 50 conferences around the world, She has been Adjunct Professor at the National University of Singapore and delivered lectures to students at the MIT, Stanford University, Warsaw School of Economics and Singapore Management University. Sonia holds a Master’s degree in Foreign Trade from Warsaw School of Economics and a BA in European Business Studies from Brunel University in London. She is married, with two children aged 15 and 20. Sonia is a passionate traveller, cook and a kickboxer with black belt in American kickboxing.
HOW DID YOU GET TO BECOME AN EXPERT IN YOUR KEY TOPICS?
WHAT TOPIC AREAS ARE YOU MOST PASSIONATE ABOUT?
I am passionate about digitalisation of customer experience that leads to providing clients with solutions driven by simplicity, speed and convenience. I believe digital is about people and have been driving the biggest people transformation project in the world for JP Morgan Chase in USA – the whole consumer bank.
WHICH INFLUENCERS INFLUENCE YOU WITHIN THOSE KEY TOPICS?
I am a practitioner in banking for 25 years so I get a lot of inspiration from my own work. In addition, I get a lot of inspiration from Jim Marous, Oliver Bussmann, Brett King, Sam Maule, Xavier Gomez
OUTSIDE OF YOUR KEY TOPICS WHO ELSE INFLUENCES YOU ?
HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE?
I have spoken at over 50 conferences all around the world and have been invited to 12 conferences in the next 2.5 months, including being an Distinguished Speaker at the Singapore Fintech Festival. I am a passionate writer of posts and articles, that I publish mostly on LinkedIn. I have been interviewed for several newspapers and magazines and also have been on a TV series in Poland promoting entrepreneurship. My posts on Linkedin engage around 100,000 viewers per week, over 5 million per annum.
IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?
Podcasts, interviews, webinars, speaking opportunities, video interviews.
WHICH NON-PAID ACTIVITIES WOULD YOU BE KEEN TO TAKE PART IN IF THE OPPORTUNITY RAISED YOUR PROFILE OR DELIVERED VALUE TO YOUR AUDIENCE?
Co-Create long form content (blogs, white papers, ebooks, research). Provide a quote for content or news article. Share / create a social post. Speak at or attend an event. Participate in a podcast or webinar. Participate in online chat (e.g. Twitter chat, Crowdchat, Google Hangout).Create video content.
WHAT’S YOUR BEST SOURCE OF INFORMATION FOR GETTING AHEAD OF A STORY?
So far it was my personal experience as I was engaged in very innovative projects but besides the influencers I follow on LinkedIn, Twitter and online.
WHAT BRANDS HAVE YOU WORKED WITH
Citibank, Standard Chartered Bank, DBS Singapore, JP Morgan Chase.
WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?
ABOUT THE AUTHOR
Joe runs the digital marketing campaigns at Onalytica to increase lead generation and drive sales. Specialities include content creation, social media advertising, engaging with audiences and building relationships with influencers.